This is Marketing Automation! This is Sales Automation! PDF Download
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Author: Tim Cortinovis
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
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Book Description
Do you want sales and marketing on autopilot? You will love this book. You will get down to earth written and hands-on inspiration and ideas onSocial Media-Using AI for Finding Exciting Content-Automatically Posting on Nearly Every Network -Automatically grow your audienceEmail-Marketing: -Using AI to Publish Automated Newsletters-Sending out Emails Based on Interests and InteractionsSales Funnel: -Automating Your Sales Funnel-Creating Automated Sales Pipeline-Automating Prospecting-Use Chatbots to Qualify Leads-Following up Your Leads Automatically-Following up Your Fair Contacts AutomaticallyRemember: You can make money - but you can ́t make time.
Author: Tim Cortinovis
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
Get Book Here
Book Description
Do you want sales and marketing on autopilot? You will love this book. You will get down to earth written and hands-on inspiration and ideas onSocial Media-Using AI for Finding Exciting Content-Automatically Posting on Nearly Every Network -Automatically grow your audienceEmail-Marketing: -Using AI to Publish Automated Newsletters-Sending out Emails Based on Interests and InteractionsSales Funnel: -Automating Your Sales Funnel-Creating Automated Sales Pipeline-Automating Prospecting-Use Chatbots to Qualify Leads-Following up Your Leads Automatically-Following up Your Fair Contacts AutomaticallyRemember: You can make money - but you can ́t make time.
Author: David Cummings
Publisher:
ISBN: 9780615361819
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Author: Keith Thompson
Publisher: SalesWasy Press
ISBN: 9780973724707
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Author: Mathew Sweezey
Publisher: John Wiley & Sons
ISBN: 1118772229
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Author: Greg Grdodian
Publisher:
ISBN: 9780692602287
Category :
Languages : en
Pages : 266
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Book Description
Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.
Author: Uwe Hannig
Publisher: Springer Nature
ISBN: 3031200403
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Author: Nathan Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540488091
Category :
Languages : en
Pages : 98
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Book Description
Coming Soon!
Author: Steve Thomas
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547131785
Category : Electronic commerce
Languages : en
Pages : 246
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Book Description
Every business wants to scale. The million dollar question is: how? There are many ways, but in the information age digital marketing is the key to most business' growth. This book lays the strategic foundation for businesses to scale through digital marketing. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. While marketing is still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. We're tracking every click, page visit, comment, and social media platform. Marketing automation is not only tracking everything we do online, but also using intelligent software to actively seek and engage prospects. This book was written as an overview of digital marketing automation. it introduces software tools and concepts that will help those not familiar with marketing automation get started.
Author: Chandan Kamal Sharma
Publisher: Notion Press
ISBN: 1638735409
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.
Author: Casey Cheshire
Publisher: Advantage Media Group
ISBN: 9781599327389
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the "Cheshire Success Index," a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.
