The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (ENHANCED EBOOK) PDF Download
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Author: Stephen Voltz
Publisher: McGraw Hill Professional
ISBN: 0071813306
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing. This enhanced eBook includes features you won’t find in the print edition, including: 4 videos of behind-the-scenes commentary on the authors’ four highly successful viral videos: The Extreme Diet Coke & Mentos Experiments; Extreme Diet Coke & Mentos Experiments II: The Domino Effect; The Coke Zero & Mentos Rocket Car; and The Extreme Sticky Note Experiments 10 videos of in-depth discussion on strategies for making videos go viral 5 audio clips of Stephen Voltz interviewing blockbuster viral video creators who reveal their secrets of their success
Author: Stephen Voltz
Publisher: McGraw Hill Professional
ISBN: 0071813306
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing. This enhanced eBook includes features you won’t find in the print edition, including: 4 videos of behind-the-scenes commentary on the authors’ four highly successful viral videos: The Extreme Diet Coke & Mentos Experiments; Extreme Diet Coke & Mentos Experiments II: The Domino Effect; The Coke Zero & Mentos Rocket Car; and The Extreme Sticky Note Experiments 10 videos of in-depth discussion on strategies for making videos go viral 5 audio clips of Stephen Voltz interviewing blockbuster viral video creators who reveal their secrets of their success
Author: Stephen Voltz
Publisher: McGraw Hill Professional
ISBN: 0071803394
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: John M. Barry
Publisher: Penguin
ISBN: 9780143036494
Category : History
Languages : en
Pages : 580
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Book Description
#1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates "Monumental... an authoritative and disturbing morality tale."—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, "The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart." At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.
Author: James Ellis
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
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Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 599
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Book Description
A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Author: Jane McGonigal
Publisher: Penguin
ISBN: 1101475498
Category : Psychology
Languages : en
Pages : 334
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Book Description
“McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
Author: Blake Masters
Publisher: Random House
ISBN: 075355030X
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
Author: Michael Wesch
Publisher: Createspace Independent Publishing Platform
ISBN: 9781724963673
Category :
Languages : en
Pages : 370
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Book Description
Anthropology is the study of all humans in all times in all places. But it is so much more than that. "Anthropology requires strength, valor, and courage," Nancy Scheper-Hughes noted. "Pierre Bourdieu called anthropology a combat sport, an extreme sport as well as a tough and rigorous discipline. ... It teaches students not to be afraid of getting one's hands dirty, to get down in the dirt, and to commit yourself, body and mind. Susan Sontag called anthropology a "heroic" profession." What is the payoff for this heroic journey? You will find ideas that can carry you across rivers of doubt and over mountains of fear to find the the light and life of places forgotten. Real anthropology cannot be contained in a book. You have to go out and feel the world's jagged edges, wipe its dust from your brow, and at times, leave your blood in its soil. In this unique book, Dr. Michael Wesch shares many of his own adventures of being an anthropologist and what the science of human beings can tell us about the art of being human. This special first draft edition is a loose framework for more and more complete future chapters and writings. It serves as a companion to anth101.com, a free and open resource for instructors of cultural anthropology. This 2018 text is a revision of the "first draft edition" from 2017 and includes 7 new chapters.
Author: R. David Lankes
Publisher: Createspace Independent Publishing Platform
ISBN: 9781522957805
Category : Academic libraries
Languages : en
Pages : 0
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Book Description
Libraries have existed for millennia, but today many question their necessity. In an ever more digital and connected world do we still need places of books in our towns, colleges, or schools? If libraries aren't about books, what are they about?In Expect More, David Lankes, winner of the 2012 ABC-CLIO/Greenwood Award for the Best Book in Library Literature, walks you through what to expect out of your library. Lankes argues that communities need libraries that go beyond bricks and mortar and beyond books. We need to expect more out of our libraries. They should be places of learning and advocates for our communities in terms of learning, privacy, intellectual property, and economic development.Expect More is a rallying call to communities to raise the bar, and their expectations, for great libraries.
