Author: John Elkington
Publisher: Harvard Business Press
ISBN: 1422163547
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.
The Power of Unreasonable People
Author: John Elkington
Publisher: Harvard Business Press
ISBN: 1422163547
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.
Publisher: Harvard Business Press
ISBN: 1422163547
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.
The Power of Unreasonable People
Author: John Elkington
Publisher: Harvard Business Press
ISBN: 1422104060
Category : Business & Economics
Languages : en
Pages : 249
Book Description
The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The Power of Unreasonable People argues that leaders and decision-makers can gain insight into the future of market opportunity from the mindset and strategies of this new type of entrepreneur. The book offers an on-the-ground look at social entrepreneurs by identifying a new breed of "unreasonable" entrepreneurs, explaining how their enterprises have been built, exploring the impact of their work on future market risks and opportunities, and finally highlighting lessons for tomorrow's leaders. Incumbents who recognize the value of investing in, partnering with, and learning from these entrepreneurial operations will be better positioned to adapt to the disruption and adopt new business practices. John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.
Publisher: Harvard Business Press
ISBN: 1422104060
Category : Business & Economics
Languages : en
Pages : 249
Book Description
The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The Power of Unreasonable People argues that leaders and decision-makers can gain insight into the future of market opportunity from the mindset and strategies of this new type of entrepreneur. The book offers an on-the-ground look at social entrepreneurs by identifying a new breed of "unreasonable" entrepreneurs, explaining how their enterprises have been built, exploring the impact of their work on future market risks and opportunities, and finally highlighting lessons for tomorrow's leaders. Incumbents who recognize the value of investing in, partnering with, and learning from these entrepreneurial operations will be better positioned to adapt to the disruption and adopt new business practices. John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.
The Real Problem Solvers
Author: Ruth A. Shapiro
Publisher: Stanford University Press
ISBN: 080478437X
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Today, "social entrepreneurship" describes a host of new initiatives, and often refers to approaches that are breaking from traditional philanthropic and charitable organizational behavior. Nowhere is this more true than in the United States—where, from 1995–2005, the number of non-profit organizations registered with the IRS grew by 53%. But, what types of change have these social entrepreneurial efforts brought to the world of civil society and philanthropy? What works in today's environment? And, what barriers are these new efforts breaking down as they endeavor to make the world a better place? The Real Problem Solvers brings together leading entrepreneurs, funders, investors, thinkers, and champions in the field to answer these questions from their own, first-person perspectives. Contributors include marquee figures, such as Nobel Laureate Muhammad Yunus, Ashoka Founder Bill Drayton, Jacqueline Novogratz, Founder of the Acumen Fund, and Sally Osberg, CEO of the Skoll Foundation. The core chapters are anchored by an introduction, a conclusion, and question-and-answers sections that weave together the voices of various contributors. In no other book are so many leaders presented side-by-side. Therefore, this is the ideal accessible and personal introduction for students of and newcomers to social entrepreneurship.
Publisher: Stanford University Press
ISBN: 080478437X
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Today, "social entrepreneurship" describes a host of new initiatives, and often refers to approaches that are breaking from traditional philanthropic and charitable organizational behavior. Nowhere is this more true than in the United States—where, from 1995–2005, the number of non-profit organizations registered with the IRS grew by 53%. But, what types of change have these social entrepreneurial efforts brought to the world of civil society and philanthropy? What works in today's environment? And, what barriers are these new efforts breaking down as they endeavor to make the world a better place? The Real Problem Solvers brings together leading entrepreneurs, funders, investors, thinkers, and champions in the field to answer these questions from their own, first-person perspectives. Contributors include marquee figures, such as Nobel Laureate Muhammad Yunus, Ashoka Founder Bill Drayton, Jacqueline Novogratz, Founder of the Acumen Fund, and Sally Osberg, CEO of the Skoll Foundation. The core chapters are anchored by an introduction, a conclusion, and question-and-answers sections that weave together the voices of various contributors. In no other book are so many leaders presented side-by-side. Therefore, this is the ideal accessible and personal introduction for students of and newcomers to social entrepreneurship.
Unreasonable
Author: Devon W. Carbado
Publisher: The New Press
ISBN: 1620974258
Category : Political Science
Languages : en
Pages : 295
Book Description
How the Supreme Court’s decision to treat unreasonable policing as reasonable under the Fourth Amendment has shortened the distance between life and death for Black people The summer of 2020 will be remembered as an unprecedented, watershed moment in the struggle for racial equality. Published on the second anniversary of the global protests over the police killings of George Floyd and Breonna Taylor, Unreasonable is a groundbreaking investigation of the role that the law—and the U.S. Constitution—play in the epidemic of police violence against Black people. In this crucially timely book, celebrated legal scholar Devon W. Carbado explains how the Fourth Amendment became ground zero for regulating police conduct—more important than Miranda warnings, the right to counsel, equal protection and due process. Fourth Amendment law determines when and how the police can make arrests, and it determines the precarious line between stopping Black people and killing Black people. A leading light in the critical race studies movement, Carbado looks at how that text, in the last four decades, has been interpreted by the Supreme Court to protect police officers, not African Americans; how it sanctions search and seizure as well as profiling; and how it has become, ultimately, an amendment of life and death. Accessible, radical, and essential reading, Unreasonable sheds light on a rarely understood dimension of today’s most pressing issue.
Publisher: The New Press
ISBN: 1620974258
Category : Political Science
Languages : en
Pages : 295
Book Description
How the Supreme Court’s decision to treat unreasonable policing as reasonable under the Fourth Amendment has shortened the distance between life and death for Black people The summer of 2020 will be remembered as an unprecedented, watershed moment in the struggle for racial equality. Published on the second anniversary of the global protests over the police killings of George Floyd and Breonna Taylor, Unreasonable is a groundbreaking investigation of the role that the law—and the U.S. Constitution—play in the epidemic of police violence against Black people. In this crucially timely book, celebrated legal scholar Devon W. Carbado explains how the Fourth Amendment became ground zero for regulating police conduct—more important than Miranda warnings, the right to counsel, equal protection and due process. Fourth Amendment law determines when and how the police can make arrests, and it determines the precarious line between stopping Black people and killing Black people. A leading light in the critical race studies movement, Carbado looks at how that text, in the last four decades, has been interpreted by the Supreme Court to protect police officers, not African Americans; how it sanctions search and seizure as well as profiling; and how it has become, ultimately, an amendment of life and death. Accessible, radical, and essential reading, Unreasonable sheds light on a rarely understood dimension of today’s most pressing issue.
Unreasonable Leadership
Author: Gary Chartrand
Publisher: Dog Ear Publishing
ISBN: 1608446859
Category :
Languages : en
Pages : 250
Book Description
"Unreasonable Leadership provides a blueprint of how to lead and forge change in all types of economic environments. Gary Chartrand's powerful message of redefining the game, creating new pathways where there are none, leading without fear and mobilizing teams to coalesce around a goal is a timeless tool and is a must read for all who would call themselves leaders." Carla Harris, author of Expect To Win "Unreasonable Leadership should be required reading in every business school. What Gary Chartrand did to build Acosta into a industry leading sales and Marketing Juggernaut is simply remarkable and so is this book." Jon Gordon, Best-selling author of The Energy Bus and Soup "This is a smart, thought-provoking approach to leadership and how to create the ideal environment for bringing about positive change and achieving meaningful results." Mitt Romney, Former Governor of Massachusetts Gary Chartrand's Unreasonable Leadership provides a blueprint for leaders who are driving change not only in the corporate sector but in the social sector as well. Gary describes what it takes to be a true pioneer, to achieve unprecedented, ground breaking results despite the complexity of the work and the enormity of the challenges. We've learned through Teach for America that Unreasonable Leadership is exactly what is required to transform our entrenched public education systems. Wendy Kopp, CEO and Founder of Teach For America Achieving a vision that seemed nearly impossible, having the courage to make difficult decisions, and leading with conviction transformed a company and its entire industry. Unreasonable Leadership charts the growth of Acosta Sales and Marketing, a food brokerage firm that grew from a one-state operation employing 11 people to an international sales and marketing agency employing a staff of more than 16,000 in the US and Canada. During a 12-year span, company sales grew from $3 billion to $60 billion. How did this happen? Acosta Chairman Gary Chartrand followed the advice of George Bernard Shaw: "All progress comes from unreasonable people." Chartrand's success as an unreasonable leader testifies to the value of setting a bold agenda, never being afraid to ask, and the critical importance of molding a corporate culture. His personal saga shows what can be accomplished no matter the odds of what "conventional wisdom" labels as impossible.
Publisher: Dog Ear Publishing
ISBN: 1608446859
Category :
Languages : en
Pages : 250
Book Description
"Unreasonable Leadership provides a blueprint of how to lead and forge change in all types of economic environments. Gary Chartrand's powerful message of redefining the game, creating new pathways where there are none, leading without fear and mobilizing teams to coalesce around a goal is a timeless tool and is a must read for all who would call themselves leaders." Carla Harris, author of Expect To Win "Unreasonable Leadership should be required reading in every business school. What Gary Chartrand did to build Acosta into a industry leading sales and Marketing Juggernaut is simply remarkable and so is this book." Jon Gordon, Best-selling author of The Energy Bus and Soup "This is a smart, thought-provoking approach to leadership and how to create the ideal environment for bringing about positive change and achieving meaningful results." Mitt Romney, Former Governor of Massachusetts Gary Chartrand's Unreasonable Leadership provides a blueprint for leaders who are driving change not only in the corporate sector but in the social sector as well. Gary describes what it takes to be a true pioneer, to achieve unprecedented, ground breaking results despite the complexity of the work and the enormity of the challenges. We've learned through Teach for America that Unreasonable Leadership is exactly what is required to transform our entrenched public education systems. Wendy Kopp, CEO and Founder of Teach For America Achieving a vision that seemed nearly impossible, having the courage to make difficult decisions, and leading with conviction transformed a company and its entire industry. Unreasonable Leadership charts the growth of Acosta Sales and Marketing, a food brokerage firm that grew from a one-state operation employing 11 people to an international sales and marketing agency employing a staff of more than 16,000 in the US and Canada. During a 12-year span, company sales grew from $3 billion to $60 billion. How did this happen? Acosta Chairman Gary Chartrand followed the advice of George Bernard Shaw: "All progress comes from unreasonable people." Chartrand's success as an unreasonable leader testifies to the value of setting a bold agenda, never being afraid to ask, and the critical importance of molding a corporate culture. His personal saga shows what can be accomplished no matter the odds of what "conventional wisdom" labels as impossible.
Unreasonable Hospitality
Author: Will Guidara
Publisher: Penguin
ISBN: 0593418581
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Publisher: Penguin
ISBN: 0593418581
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Think Again
Author: Adam Grant
Publisher: Penguin
ISBN: 1984878123
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The #1 New York Times bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. With bold ideas and rigorous evidence, Adam Grant investigates how we can embrace the joy of being wrong, harness the advantages of impostor syndrome, bring nuance into charged conversations, and build schools, workplaces, and communities of lifelong learners. Think Again reveals that we don't have to believe all our thoughts or internalize all our emotions. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility, humility, and curiosity over consistency.
Publisher: Penguin
ISBN: 1984878123
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The #1 New York Times bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. With bold ideas and rigorous evidence, Adam Grant investigates how we can embrace the joy of being wrong, harness the advantages of impostor syndrome, bring nuance into charged conversations, and build schools, workplaces, and communities of lifelong learners. Think Again reveals that we don't have to believe all our thoughts or internalize all our emotions. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility, humility, and curiosity over consistency.
How to Win Friends and Influence People
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Social Entrepreneurship
Author: David Bornstein
Publisher: Oxford University Press
ISBN: 0199742138
Category : Business & Economics
Languages : en
Pages : 172
Book Description
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world. David Bornstein's previous book on social entrepreneurship, How to Change the World, was hailed by Nicholas Kristof in the New York Times as "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars. Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning -- learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved. Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship: What Everyone Needs to Know® is the ideal first place to look. What Everyone Needs to Know® is a registered trademark of Oxford University Press.
Publisher: Oxford University Press
ISBN: 0199742138
Category : Business & Economics
Languages : en
Pages : 172
Book Description
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world. David Bornstein's previous book on social entrepreneurship, How to Change the World, was hailed by Nicholas Kristof in the New York Times as "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars. Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning -- learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved. Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship: What Everyone Needs to Know® is the ideal first place to look. What Everyone Needs to Know® is a registered trademark of Oxford University Press.
Be Unreasonable
Author: Paul Lemberg
Publisher: McGraw Hill Professional
ISBN: 0071510400
Category : Business & Economics
Languages : en
Pages : 237
Book Description
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.
Publisher: McGraw Hill Professional
ISBN: 0071510400
Category : Business & Economics
Languages : en
Pages : 237
Book Description
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.