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Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
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Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
Get Book Here
Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Mauricio A. Font
Publisher: Lexington Books
ISBN: 0739147501
Category : History
Languages : en
Pages : 394
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Book Description
This volume examines the dynamism of the São Paulo region and its coffee industry and evolution since the latter part of the nineteenth century. Targeting key players such as large entrepreneurial coffee landlords and immigrant settlers, this book addresses the process of transformation and segmentation in São Paulo and Brazil.
Author: Walter Gay McCreery
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 100
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Book Description
Author: Thomas E. Skidmore
Publisher: Oxford University Press, USA
ISBN: 9780195374551
Category : Brazil
Languages : en
Pages : 0
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Book Description
This second edition offers an unparallelled look at Brazil in the twentieth century, including in-depth coverage of the 1930 revolution and Vargas's rise to power; the ensuing unstable democratic period and the military coups that followed; and the reemergence of democracy in 1985. It concludes with the recent presidency of Luiz Inacio "Lula" da Silva, covering such economic successes as record-setting exports, dramatic foreign debt reduction, and improved income distribution. The second edition features numerous new images and a new bibliographic guide to recent works on Brazilian history for use by both instructors and students. Informed by the most recent scholarship available, Brazil: Five Centuries of Change, Second Edition, explores the country's many blessings--ethnic diversity, racial democracy, a vibrant cultural life, and a wealth of natural resources.
Author: Winfield Conwell King
Publisher:
ISBN:
Category : Coffee industry
Languages : en
Pages : 24
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Book Description
Author: Francisco Vidal Luna
Publisher: Stanford University Press
ISBN: 0804748594
Category : History
Languages : en
Pages : 287
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Book Description
A history of the society and economy of Sao Paulo from its origins to the introduction of coffee in the mid-19th century."
Author: Anne G. Hanley
Publisher: Stanford University Press
ISBN: 9780804750721
Category : Social Science
Languages : en
Pages : 326
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Book Description
This book analyzes the contribution of financial market institutions—banks and the stock and bond exchange—to São Paulo's economic modernization at the turn of the twentieth century.
Author: United States. Bureau of Agricultural Economics. Library
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 586
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Book Description
Author: Hendrik Van Den Berg
Publisher: World Scientific Publishing Company
ISBN: 9813100575
Category : Business & Economics
Languages : en
Pages : 890
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Book Description
This textbook covers the full range of topics and issues normally included in a course on economic growth and development. Both mainstream economic perspectives as well as the multi-paradigmatic, inter-disciplinary, and dynamic-evolutionary perspectives from heterodox economics are detailed. Economic development is viewed in terms of the long-run well-being of humanity, social stability, environmental sustainability, and just distribution of economic gains, not simply as the growth of GDP. Furthermore, this textbook explicitly recognizes the complexity of economic development by linking economic activity to our broader social and natural environments.The textbook's unique feature is its focus on the natural environment. Both the historical effects of economic development on the environment and the environmental constraints on future economic development are thoroughly discussed in two chapters on environmental issues and policies. In fact, because economic development is defined in terms of economic, social, and environmental sustainability, the natural environment is included in discussions throughout the book.The textbook is inter-disciplinary: knowledge from fields such as sociology, psychology, political science, economic history, and ecology is called on to enhance the economic analysis. A thorough historical account of the development of the principal paradigms of economic development is also included, and the important issues of institutional development and cultural change merit their own chapters. Two chapters on technological change holistically focus on production technologies as well as the dynamic performance of entire economic, social, and ecological systems. Also, the important relationship between economic development and globalization is presented in three chapters on international trade, international finance and investment, and immigration from both orthodox and heterodox perspectives.
Author: Thomas A. Rumney
Publisher: Scarecrow Press
ISBN: 0810886359
Category : Reference
Languages : en
Pages : 265
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Book Description
South America is an area of fascination and study for geographers and other scholars from around the world, and its land and people have played important roles in the discovery and distribution of civilizations, resources, and nations for millennia. The region has long stimulated a large amount of research across the many subdisciplines of geography, and Thomas A. Rumney collects, organizes, and presents as many scholarly publications as possible in The Geography of South America: A Scholarly Guide and Bibliography. Every South American nation is included: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Surinam, Uruguay, and Venezuela. Beginning with an overview of the region as a whole, successive chapters, one per nation, are divided by specific subdisciplines of geography: cultural, social, economic, historical, physical and environmental, political, and urban. Each section is then divided by document type: atlases, books, book chapters, articles from scholarly journals, master’s theses, and doctoral dissertations. Although the majority of entries focus on English-language works, selected entries written in Spanish, French, German, and other languages are also included (with the entry titles translated into English and noted accordingly).
