Key Success Factors for Implementing CRM in Sales Departments of B2B Companies PDF Download
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Author: Goran Krpan
Publisher: diplom.de
ISBN: 3961162328
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.
Author: Goran Krpan
Publisher: diplom.de
ISBN: 3961162328
Category : Business & Economics
Languages : en
Pages : 100
Get Book Here
Book Description
Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.
Author: Jonathan Blain
Publisher: ASAP Institute Ltd
ISBN: 9781905243006
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Successful entrepreneur and adventurer, Jonathan Blain, outlines and explains the actions business leaders and entrepreneurs need to take to achieve business success and personal fulfillment.
Author: Rim Jallouli
Publisher: Springer Nature
ISBN: 3031427882
Category : Computers
Languages : en
Pages : 443
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Book Description
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023. The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Digital transformation; e-learning and digital competencies; digital marketing and artificial intelligence; e-finance and digital assets; digital marketing and data analytics; digital economy; online session.
Author: Jerry Fjermestad
Publisher: Routledge
ISBN: 1317472187
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Author: Dawn Deeter-Schmelz
Publisher: SAGE Publications
ISBN: 1071927205
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by faculty from some of the most successful sales programs in higher education, the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: Sonia Leva
Publisher: MDPI
ISBN: 3036510303
Category : Science
Languages : en
Pages : 188
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Book Description
Nowadays, forecast applications are receiving unprecedent attention thanks to their capability to improve the decision-making processes by providing useful indications. A large number of forecast approaches related to different forecast horizons and to the specific problem that have to be predicted have been proposed in recent scientific literature, from physical models to data-driven statistic and machine learning approaches. In this Special Issue, the most recent and high-quality researches about forecast are collected. A total of nine papers have been selected to represent a wide range of applications, from weather and environmental predictions to economic and management forecasts. Finally, some applications related to the forecasting of the different phases of COVID in Spain and the photovoltaic power production have been presented.
Author: Singh, Surabhi
Publisher: IGI Global
ISBN: 1799879615
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author: Vicky Katsoni
Publisher: Springer
ISBN: 3319676032
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
Author: Samala Nagaraj
Publisher: IGI Global
ISBN: 1668442485
Category : Computers
Languages : en
Pages : 293
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Book Description
"As digital technology is taking the world in a revolutionary way and business related aspects are getting smarter this book is a potential research source on the Artificial Intelligence-based Business Applications and Intelligence"--
