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Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Paul Millerd
Publisher: Paul Millerd
ISBN:
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Not all who wander are lost… Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life - finding the work that matters and daring to create a life to support that. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live. Through painstaking experiments, living in different countries, and contemplating the deepest questions about life, Paul pieces together a set of ideas and principles that guide him from unfulfilled and burned out to a life he is excited to keep living. The Pathless Path is not a how-to book filled with “hacks”; instead, it is a vulnerable account of Paul’s journey from leaving the socially accepted “default path” towards another, one focused on doing work that matters, finding the others, and defining your own success. This book is an ideal companion for people considering leaving their jobs, embarking on a new path, dealing with the uncertainty of an unconventional path, or looking to improve their relationship with work in a fast-changing world. Reader feedback: “It’s a rare book in that it is tangentially about careers and being more focused and productive, but unlike almost every other book I have read about these topics, I finished this one and felt better about myself and my career.” “The themes are timeless. The content is expertly written. The advice is refreshingly non-prescriptive.” “If you have questioned your own path, or a nagging lack of intention in your choices you need this book. If you have felt a gradual loss of agency in your direction you need this book. You are in the grip of an invisible script that was not written for you.” “The writing is fantastic - Paul's writing is approachably poetic; a quick read that weaves together his own experience moving from a 'default path' overachiever to a 'pathless path' seeker of passion and curiosity, deep research into the history of work and collections of perspectives from years of podcasting, friendship, conferences, and meetings with other 'alternative path' life-livers."
Author: Hadley Wickham
Publisher: "O'Reilly Media, Inc."
ISBN: 149204735X
Category : Computers
Languages : en
Pages : 372
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Book Description
Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production
Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449318967
Category : Computers
Languages : en
Pages : 259
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Book Description
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Author: Jon Winokur
Publisher: Vintage
ISBN: 0679763414
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
In Advice to Writers, Jon Winokur, author of the bestselling The Portable Curmudgeon, gathers the counsel of more than four hundred celebrated authors in a treasury on the world of writing. Here are literary lions on everything from the passive voice to promotion and publicity: James Baldwin on the practiced illusion of effortless prose, Isaac Asimov on the despotic tendencies of editors, John Cheever on the perils of drink, Ivan Turgenev on matrimony and the Muse. Here, too, are the secrets behind the sleight-of-hand practiced by artists from Aristotle to Rita Mae Brown. Sagacious, inspiring, and entertaining, Advice to Writers is an essential volume for the writer in every reader.
Author: Germany Kent
Publisher: Star Stone Press, LLC
ISBN: 099614689X
Category : Computers
Languages : en
Pages : 300
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Book Description
You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470486074
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Jim Collins
Publisher: HarperCollins
ISBN: 0062933809
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 111812085X
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Rebecca Traister
Publisher: Simon and Schuster
ISBN: 1668022923
Category : History
Languages : en
Pages : 336
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Book Description
"In the year 2018, it seems as if women's anger has suddenly erupted into the public conversation. But long before Pantsuit Nation, before the Women's March, and before the #MeToo movement, women's anger was not only politically catalytic--but politically problematic. The story of female fury and its cultural significance demonstrates the long history of bitter resentment that has enshrouded women's slow rise to political power in America, as well as the ways that anger is received when it comes from women as opposed to when it comes from men"--
