Environmental Protection Agency Graphic Standards System

Environmental Protection Agency Graphic Standards System PDF Author: Jesse Reed
Publisher:
ISBN: 9780692878309
Category : Design
Languages : en
Pages : 228

Get Book Here

Book Description
In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

Environmental Protection Agency Graphic Standards System

Environmental Protection Agency Graphic Standards System PDF Author: Jesse Reed
Publisher:
ISBN: 9780692878309
Category : Design
Languages : en
Pages : 228

Get Book Here

Book Description
In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

NASA Graphics Standards Manual

NASA Graphics Standards Manual PDF Author: Jesse Reed
Publisher: Thames Hudson
ISBN: 9780692586532
Category : Corporate image
Languages : en
Pages : 220

Get Book Here

Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Design Standards Manuals

Design Standards Manuals PDF Author: Bruce Blackburn
Publisher:
ISBN:
Category : Communication in design
Languages : en
Pages : 48

Get Book Here

Book Description


NYCTA Objects

NYCTA Objects PDF Author:
Publisher: Thames & Hudson
ISBN: 9780692902554
Category : Subways
Languages : en
Pages : 356

Get Book Here

Book Description
The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.

Now You See It and Other Essays on Design

Now You See It and Other Essays on Design PDF Author: Michael Bierut
Publisher: Chronicle Books
ISBN: 1616896760
Category : Design
Languages : en
Pages : 243

Get Book Here

Book Description
"Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.

Thoughts on Design

Thoughts on Design PDF Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97

Get Book Here

Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Identity: Chermayeff and Geismar and Haviv

Identity: Chermayeff and Geismar and Haviv PDF Author: Ivan Chermayeff
Publisher: Thames Hudson
ISBN: 9780692955239
Category : Designers
Languages : en
Pages : 320

Get Book Here

Book Description
'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.

Technical Guidance Manual for Developing Total Maximum Daily Loads

Technical Guidance Manual for Developing Total Maximum Daily Loads PDF Author:
Publisher: DIANE Publishing
ISBN: 1428906096
Category : Biochemical oxygen demand
Languages : en
Pages : 240

Get Book Here

Book Description


Parks

Parks PDF Author: Jesse Reed
Publisher:
ISBN: 9780578469829
Category : Design
Languages : en
Pages : 0

Get Book Here

Book Description
A never-before-seen collection of United States National Park Service maps This book brings togethere a collection of over 400 maps produced by the United States National Park Service from 1910 to today. Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s.

Graphic Standards System

Graphic Standards System PDF Author: United States. Environmental Protection Agency
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 152

Get Book Here

Book Description