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Author: B. Koletzko
Publisher: Karger Medical and Scientific Publishers
ISBN: 3318026913
Category : Medical
Languages : en
Pages : 349
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Book Description
There is no other time in life when the provision of adequate and balanced nutrition is of greater importance than during infancy and childhood. During this dynamic phase characterized by rapid growth, development and developmental plasticity, a sufficient amount and appropriate composition of nutrients both in health and disease are of key importance for growth, functional outcomes such as cognition and immune response, and the metabolic programming of long-term health and well-being. This compact reference text provides concise information to readers who seek quick guidance on practical issues in the nutrition of infants, children and adolescents. After the success of the first edition, which sold more than 50'000 copies in several languages, the editors prepared this thoroughly revised and updated second edition which focuses again on nutritional challenges in both affluent and poor populations around the world. Serving as a practical reference guide, this book will contribute to further improving the quality of feeding of healthy infants and children, as well as enhancing the standards of nutritional care in sick children.
Author: B. Koletzko
Publisher: Karger Medical and Scientific Publishers
ISBN: 3318026913
Category : Medical
Languages : en
Pages : 349
Get Book Here
Book Description
There is no other time in life when the provision of adequate and balanced nutrition is of greater importance than during infancy and childhood. During this dynamic phase characterized by rapid growth, development and developmental plasticity, a sufficient amount and appropriate composition of nutrients both in health and disease are of key importance for growth, functional outcomes such as cognition and immune response, and the metabolic programming of long-term health and well-being. This compact reference text provides concise information to readers who seek quick guidance on practical issues in the nutrition of infants, children and adolescents. After the success of the first edition, which sold more than 50'000 copies in several languages, the editors prepared this thoroughly revised and updated second edition which focuses again on nutritional challenges in both affluent and poor populations around the world. Serving as a practical reference guide, this book will contribute to further improving the quality of feeding of healthy infants and children, as well as enhancing the standards of nutritional care in sick children.
Author: Francisco Yus
Publisher: John Benjamins Publishing
ISBN: 9027284660
Category : Language Arts & Disciplines
Languages : en
Pages : 370
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Book Description
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Author: José María Sainz de Vicuña Ancín
Publisher: ESIC Editorial
ISBN: 8473568001
Category : Business & Economics
Languages : es
Pages : 492
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Book Description
«Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual, ...», son algunos de los adjetivos que los profesionales cuyos testimonios encontrará al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El libro que usted tiene en sus manos, El plan de marketing en la práctica, está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta decimosexta edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc.: cuatro en la versión en papel y siete en el CD que se acompaña. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. Estamos convencidos de que el libro le será de utilidad para el desempeño de su función en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, etc.). Por este motivo, El plan de marketing en la práctica fue elegido —por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales sondeadas por la revista Capital en 2003— como uno de «los 20 mejores libros de gestión» de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (Liderando la Revolución) o Jack Welch (Jack Welch, Hablando Claro), ex presidente de General Electric, entre otros. Índice: Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe.
Author: Jeremy Harmer
Publisher:
ISBN: 9781405853118
Category :
Languages : en
Pages : 448
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Book Description
Author: Jon Kher Kaw
Publisher: World Bank Publications
ISBN: 1464814937
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
In every city, the urban spaces that form the public realm—ranging from city streets, neighborhood squares, and parks to public facilities such as libraries and markets—account for about one-third of the city’s total land area, on average. Despite this significance, the potential for these public-space assets—typically owned and managed by local governments—to transform urban life and city functioning is often overlooked for many reasons: other pressing city priorities arising from rapid urbanization, poor urban planning, and financial constraints. The resulting degradation of public spaces into congested, vehicle-centric, and polluted places often becomes a liability, creating a downward spiral that leads to a continuous drain on public resources and exacerbating various city problems. In contrast, the cities that invest in the creation of human-centered, environmentally sustainable, economically vibrant, and socially inclusive places—in partnership with government entities, communities, and other private stakeholders—perform better. They implement smart and sustainable strategies across their public space asset life cycles to yield returns on investment far exceeding monetary costs, ultimately enhancing city livability, resilience, and competitiveness. The Hidden Wealth of Cities: Creating, Financing, and Managing Public Spaces discusses the complexities that surround the creation and management of successful public spaces and draws on the analyses and experiences from city case studies from around the globe. This book identifies—through the lens of asset management—a rich palette of creative and innovative strategies that every city can undertake to plan, finance, and manage both government-owned and privately owned public spaces.
Author: D. W. Smith
Publisher: Food & Agriculture Org.
ISBN: 9789251034583
Category : Technology & Engineering
Languages : en
Pages : 288
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Book Description
This bulletin provides principles, practices and procedures for testing machines and also determines aspects of a machine's performance that can be evaluated. It is directed towards those involved in the evaluation of machinery, and primarily towards users on small farms. Evaluation of farm equipment may be appropriate at any stage in its development, from first prototype to batch and series production.
Author: Bernd Redecker
Publisher: Springer Science & Business Media
ISBN: 9783540429203
Category : Science
Languages : en
Pages : 478
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Book Description
One of the main problems and aims of nature conservation in Europe is to protect semi-open landscapes. The development during the past decades is characterized by an ongoing intensivation of land use on the one hand, and an increasing number of former meadows and pastures lying fallow caused by changing economic conditions on the other hand. In several countries the estabishment of larger "pasture landscapes" with a mixed character of open grassland combined with shrubs and forests has been recognized as one solution to this problem. The book gives an overview of the European projects concerning to this topic - nature conservation policy and strategies, scientific results and practical experiences creating large scale grazing systems.
Author: José María Sainz de Vicuña Ancín
Publisher:
ISBN: 9788473561204
Category :
Languages : es
Pages : 348
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Book Description
Author: Sainz de Vicuña Ancín, José María
Publisher: ESIC
ISBN: 8417914722
Category : Business & Economics
Languages : es
Pages : 580
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Book Description
«Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual...», son algunos de los adjetivos que los profesionales cuyos testimonios encontrará al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El libro que usted tiene en sus manos, El plan de marketing en la práctica, está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta vigésima segunda edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. Sus principales modificaciones se corresponden con una mayor sensibilización de la transformación digital que se está produciendo en el entorno socioeconómico; la creciente incorporación del marketing digital a los planes de marketing de las empresas; y la necesidad de adaptarnos a los cambios que se están produciendo y prepararnos para los que están viniendo (Anexo 1). Estamos convencidos de que el libro le será de utilidad para el desempeño de su función en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, República Dominicana, etc.).
Author: Thor Heyerdahl
Publisher: Simon and Schuster
ISBN: 1451685920
Category : Travel
Languages : en
Pages : 372
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Book Description
Now a major motion picture, Kon-Tiki is the record of Thor Heyerdahl’s astonishing three-month voyage across the Pacific. Kon-Tiki is the record of an astonishing adventure -- a journey of 4,300 nautical miles across the Pacific Ocean by raft. Intrigued by Polynesian folklore, biologist Thor Heyerdahl suspected that the South Sea Islands had been settled by an ancient race from thousands of miles to the east, led by a mythical hero, Kon-Tiki. He decided to prove his theory by duplicating the legendary voyage. On April 28, 1947, Heyerdahl and five other adventurers sailed from Peru on a balsa log raft. After three months on the open sea, encountering raging storms, whales, and sharks, they sighted land -- the Polynesian island of Puka Puka. Translated into sixty-five languages, Kon-Tiki is a classic, inspiring tale of daring and courage -- a magnificent saga of men against the sea. Washington Square Press' Enriched Classics present the great works of world literature enhanced for the contemporary reader. This edition of Kon-Tiki has been prepared by an editorial committee headed by Harry Shefter, professor of English at New York University. It includes a foreword by the author, a selection of critical excerpts, notes, an index, and a unique visual essay of the voyage.
