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Author: Rajeev Karwal
Publisher: SCB Distributors
ISBN: 8183282636
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Rajeev Karwal
Publisher: SCB Distributors
ISBN: 8183282636
Category : Business & Economics
Languages : en
Pages : 200
Get Book
Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Douglas Karr
Publisher: John Wiley & Sons
ISBN: 9780470901472
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Author: Debbie Weil
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.
Author: John Cass
Publisher: Routledge
ISBN: 1136361960
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Author: Venkat Ram Raj T
Publisher:
ISBN: 9788131420126
Category :
Languages : en
Pages :
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Book Description
Author: Shivya Nath
Publisher: Penguin Random House India Private Limited
ISBN: 9353052653
Category : Literary Collections
Languages : en
Pages : 216
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Book Description
Shivya Nath quit her corporate job at age twenty-three to travel the world. She gave up her home and the need for a permanent address, sold most of her possessions and embarked on a nomadic journey that has taken her everywhere from remote Himalayan villages to the Amazon rainforests of Ecuador. Along the way, she lived with an indigenous Mayan community in Guatemala, hiked alone in the Ecuadorian Andes, got mugged in Costa Rica, swam across the border from Costa Rica to Panama, slept under a meteor shower in the cracked salt desert of Gujarat and learnt to conquer her deepest fears. With its vivid descriptions, cinematic landscapes, moving encounters and uplifting adventures, The Shooting Star is a travel memoir that maps not just the world but the human spirit.
Author:
Publisher: Excel Books India
ISBN: 9350620960
Category :
Languages : en
Pages : 169
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Book Description
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 1018
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Book Description
Author:
Publisher: Universitätsverlag Göttingen
ISBN:
Category :
Languages : en
Pages : 141
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Book Description
Author: Scoble
Publisher: John Wiley & Sons
ISBN: 9788126510078
Category :
Languages : en
Pages : 274
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Book Description
Naked Conversations explains the why and how of blogging to business people. It helps businesses strip away the layers of corpspeak (consisting of a mixture of bull, polish, and obfuscation) that prevent businesses and customers from really getting to know each other. It shows businesses how to use blogs to have a meaningful dialog with customers and partners without layers of polish and shine that customers know obscure real meaning.· Souls of the Borg· Everything Never Changes· Word of Mouth on Steroids· Direct Access· Little Companies, Long Reach· Consultants Who Get It· Survival of the Publicists· Blogs and National Cultures· Thorns in the Roses· Doing It Wrong· Doing It Right· How to Not Get Dooced· Blogging in a Crisis· Emerging Technology· The Conversational Era
