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Author: Bill Vernick
Publisher:
ISBN: 9781628650198
Category : Family & Relationships
Languages : en
Pages : 188
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Book Description
"Do not go on another date untile you read this book!"
Author: Bill Vernick
Publisher:
ISBN: 9781628650198
Category : Family & Relationships
Languages : en
Pages : 188
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Book Description
"Do not go on another date untile you read this book!"
Author: Guy Champniss
Publisher: John Wiley & Sons
ISBN: 1119977991
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Author: Joan Abraham
Publisher: Routledge
ISBN: 1000386368
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Author: Richard A. Payne
Publisher:
ISBN:
Category : Product management
Languages : en
Pages : 152
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Book Description
Author: Tim Halloran
Publisher: John Wiley & Sons
ISBN: 1118611284
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: David G. Smith
Publisher: Harvard Business Press
ISBN: 1633698734
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The key to advancing gender equality? Men. Women are at a disadvantage. At home, they often face an unequal division of household chores and childcare, and in the workplace, they deal with lower pay, lack of credit for their contributions, roadblocks to promotion, sexual harassment, and more. And while organizations are looking to address these issues, too many gender-inclusion initiatives focus on how women themselves should respond, reinforcing the perception that these are "women's issues" and that men—often the most influential stakeholders in an organization—don't need to be involved. Gender-in-the-workplace experts David G. Smith and W. Brad Johnson counter this perception. In this important book, they show that men have a crucial role to play in promoting gender equality at work. Research shows that when men are deliberately engaged in gender-inclusion programs, 96 percent of women in those organizations perceive real progress in gender equality, compared with only 30 percent of women in organizations without strong male engagement. Good Guys is the first practical, research-based guide for how to be a male ally to women in the workplace. Filled with firsthand accounts from both men and women, and tips for getting started, the book shows how men can partner with their female colleagues to advance women's leadership and equality by breaking ingrained gender stereotypes, overcoming unconscious biases, developing and supporting the talented women around them, and creating productive and respectful working relationships with women.
Author: Nick Kendall
Publisher: Kogan Page Publishers
ISBN: 0749472634
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.
Author: Garland H. Green
Publisher: Andrews McMeel Publishing
ISBN: 0740789422
Category : Humor
Languages : en
Pages : 242
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Book Description
Remember The Rules? Well, these ain't them. These are GuyRules, The Unspoken-and Until Now Unrecorded-Rules That Govern Men's Lives. For generations, men have jealously guarded these secrets, leaving women struggling to figure out what the heck was going on. Now the secret is out. GuyRules is based on a wildly popular Web site started by the authors, who contributed the first 110 rules. They then encouraged other guys to submit their own rules (provided they could pass a "Guy Test," included in the book), and things took off. The book is divided into chapters covering: * Buddies: "A Guy must compete for the biggest scar and most painful story. The Guy with the ugliest scar and the most grotesque story will win the Scar-Off Olympics." * Ego: "Guys are never lost and they never need a map. They've just chosen to take an alternate route at this particular juncture." * Hygiene: "One true measure of Guydom is how well a Guy can burp. Amongst Guys the belch is a true work of art. While GuyRules is funny, it is also true. For the first time in history, guys from around the world explain in their own words why they do the things they do. Every true Guy who reads GuyRules will recognize himself immediately, and women will instantly recognize the Guys they love-and love to hate.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Christopher G. Moore
Publisher: Open Road + Grove/Atlantic
ISBN: 0802198910
Category : Fiction
Languages : en
Pages : 352
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Book Description
“A gripping tale of human trafficking, mercenaries, [and] international conspiracies . . . set against the lovely and sordid backstreets of Bangkok.” —Barry Eisler Paying Back Jack is a gritty crime thriller in the Shamus Award–winning series featuring Vincent Calvino, a disbarred American lawyer working as a PI in the dangerous and steamy Thailand capital. Calvino has agreed to follow the “minor wife” of a Thai politician and report on her movements. His client is Rick Casey, a shady American whose life has been darkened by the unsolved murder of his idealistic son. But what seems to be a simple surveillance job pulls Calvino into a quest for revenge, as well as a perilous web of political allegiance. Calvino narrowly escapes an attempt on his life and then avoids being framed for a murder only through the calculated lever-pulling of his best friend, Thai police colonel, Pratt. But unknown to our man in Bangkok, in an anonymous apartment tower in the center of the city, a two-man sniper team awaits its shot, a shot that will change everything . . . “A terrific character . . . A terrific writer.” —T. Jefferson Parker
