Author: Ronald Kessler
Publisher: Forum Books
ISBN: 080413961X
Category : History
Languages : en
Pages : 313
Book Description
NEW YORK TIMES BESTSELLER • “Ron Kessler appears to get everything first.”—Slate As in a play, presidents, vice presidents, and presidential candidates perform onstage for the public and the media. What the nation’s leaders are really like and what goes on behind the scenes remain hidden. Secret Service agents have a front-row seat on their private lives and those of their wives and children. Crammed with new headline-making revelations, The First Family Detail by New York Times bestselling author Ronald Kessler tells that eye-opening, uncensored story. The First Family Detail reveals: • Vice President Joe Biden regularly orders the Secret Service to keep his military aide with the nuclear football a mile behind his motorcade, potentially leaving the country unable to retaliate in the event of a nuclear attack. • Secret Service agents discovered that former president Bill Clinton has a blond mistress—code-named Energizer by agents—who lives near the Clintons’ home in Chappaqua, New York. • The Secret Service covered up the fact that President Ronald Reagan’s White House staff overruled the agency to let unscreened spectators get close to Reagan as he left the Washington Hilton, allowing John W. Hinckley Jr. to shoot the president. • Because Hillary Clinton is so nasty to agents, being assigned to her protective detail is considered a form of punishment and the worst assignment in the Secret Service. “Kessler’s such a skilled storyteller, you almost forget this is dead-serious nonfiction.”—Newsweek
The First Family Detail
Author: Ronald Kessler
Publisher: Forum Books
ISBN: 080413961X
Category : History
Languages : en
Pages : 313
Book Description
NEW YORK TIMES BESTSELLER • “Ron Kessler appears to get everything first.”—Slate As in a play, presidents, vice presidents, and presidential candidates perform onstage for the public and the media. What the nation’s leaders are really like and what goes on behind the scenes remain hidden. Secret Service agents have a front-row seat on their private lives and those of their wives and children. Crammed with new headline-making revelations, The First Family Detail by New York Times bestselling author Ronald Kessler tells that eye-opening, uncensored story. The First Family Detail reveals: • Vice President Joe Biden regularly orders the Secret Service to keep his military aide with the nuclear football a mile behind his motorcade, potentially leaving the country unable to retaliate in the event of a nuclear attack. • Secret Service agents discovered that former president Bill Clinton has a blond mistress—code-named Energizer by agents—who lives near the Clintons’ home in Chappaqua, New York. • The Secret Service covered up the fact that President Ronald Reagan’s White House staff overruled the agency to let unscreened spectators get close to Reagan as he left the Washington Hilton, allowing John W. Hinckley Jr. to shoot the president. • Because Hillary Clinton is so nasty to agents, being assigned to her protective detail is considered a form of punishment and the worst assignment in the Secret Service. “Kessler’s such a skilled storyteller, you almost forget this is dead-serious nonfiction.”—Newsweek
Publisher: Forum Books
ISBN: 080413961X
Category : History
Languages : en
Pages : 313
Book Description
NEW YORK TIMES BESTSELLER • “Ron Kessler appears to get everything first.”—Slate As in a play, presidents, vice presidents, and presidential candidates perform onstage for the public and the media. What the nation’s leaders are really like and what goes on behind the scenes remain hidden. Secret Service agents have a front-row seat on their private lives and those of their wives and children. Crammed with new headline-making revelations, The First Family Detail by New York Times bestselling author Ronald Kessler tells that eye-opening, uncensored story. The First Family Detail reveals: • Vice President Joe Biden regularly orders the Secret Service to keep his military aide with the nuclear football a mile behind his motorcade, potentially leaving the country unable to retaliate in the event of a nuclear attack. • Secret Service agents discovered that former president Bill Clinton has a blond mistress—code-named Energizer by agents—who lives near the Clintons’ home in Chappaqua, New York. • The Secret Service covered up the fact that President Ronald Reagan’s White House staff overruled the agency to let unscreened spectators get close to Reagan as he left the Washington Hilton, allowing John W. Hinckley Jr. to shoot the president. • Because Hillary Clinton is so nasty to agents, being assigned to her protective detail is considered a form of punishment and the worst assignment in the Secret Service. “Kessler’s such a skilled storyteller, you almost forget this is dead-serious nonfiction.”—Newsweek
The Kennedy Detail
Author: Gerald Blaine
Publisher: Simon and Schuster
ISBN: 1439192995
Category : Biography & Autobiography
Languages : en
Pages : 449
Book Description
Documents the events leading up to and following the assassination of the thirty-fifth president as revealed by the Secret Service agents who were present, in an account that also draws on letters written by Jackie Kennedy in the immediate aftermath and other previously undisclosed sources.
Publisher: Simon and Schuster
ISBN: 1439192995
Category : Biography & Autobiography
Languages : en
Pages : 449
Book Description
Documents the events leading up to and following the assassination of the thirty-fifth president as revealed by the Secret Service agents who were present, in an account that also draws on letters written by Jackie Kennedy in the immediate aftermath and other previously undisclosed sources.
Summary of Ronald Kessler's The First Family Detail
Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 166938330X
Category : History
Languages : en
Pages : 40
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The president’s military aide carries the nuclear football, which is a leather-covered titanium case that weighs forty pounds. It contains a variety of secure phone capabilities and options for launching nuclear strikes. #2 When Biden travels, he insists on only two Secret Service vehicles. In contrast, when Reagan traveled, the military aide with the nuclear football was on horseback with him. Only the president or the vice president, as their constitutional successor, can order the release of nuclear weapons. #3 The football is so highly classified that all information about it has been incorrect. It does not operate like an ATM, with the president or vice president inserting the authenticator card and punching in launch codes to authorize a strike. #4 Despite the obvious danger to the country, no one in Secret Service management has ever blown the whistle on Biden. His behavior is equally bizarre. He regularly goes swimming nude in his pool at his residence in Delaware, and his vice president's residence in Greenville.
Publisher: Everest Media LLC
ISBN: 166938330X
Category : History
Languages : en
Pages : 40
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The president’s military aide carries the nuclear football, which is a leather-covered titanium case that weighs forty pounds. It contains a variety of secure phone capabilities and options for launching nuclear strikes. #2 When Biden travels, he insists on only two Secret Service vehicles. In contrast, when Reagan traveled, the military aide with the nuclear football was on horseback with him. Only the president or the vice president, as their constitutional successor, can order the release of nuclear weapons. #3 The football is so highly classified that all information about it has been incorrect. It does not operate like an ATM, with the president or vice president inserting the authenticator card and punching in launch codes to authorize a strike. #4 Despite the obvious danger to the country, no one in Secret Service management has ever blown the whistle on Biden. His behavior is equally bizarre. He regularly goes swimming nude in his pool at his residence in Delaware, and his vice president's residence in Greenville.
In the President's Secret Service
Author: Ronald Kessler
Publisher: Forum Books
ISBN: 030746136X
Category : Political Science
Languages : en
Pages : 313
Book Description
After conducting exclusive interviews with more than one hundred current and former Secret Service agents, bestselling author and award-winning reporter Ronald Kessler reveals their secrets for the first time. Never before has a journalist penetrated the wall of secrecy that surrounds the U.S. Secret Service, that elite corps of agents who pledge to take a bullet to protect the president and his family. Kessler portrays the dangers that agents face and how they carry out their missions--from how they are trained to how they spot and assess potential threats. With fly-on-the-wall perspective, he captures the drama and tension that characterize agents’ lives and reveals what they have seen, providing startling, previously untold stories about the presidents, from John F. Kennedy and Lyndon Johnson to George W. Bush and Barack Obama, as well as about their families, Cabinet officers, and White House aides.
Publisher: Forum Books
ISBN: 030746136X
Category : Political Science
Languages : en
Pages : 313
Book Description
After conducting exclusive interviews with more than one hundred current and former Secret Service agents, bestselling author and award-winning reporter Ronald Kessler reveals their secrets for the first time. Never before has a journalist penetrated the wall of secrecy that surrounds the U.S. Secret Service, that elite corps of agents who pledge to take a bullet to protect the president and his family. Kessler portrays the dangers that agents face and how they carry out their missions--from how they are trained to how they spot and assess potential threats. With fly-on-the-wall perspective, he captures the drama and tension that characterize agents’ lives and reveals what they have seen, providing startling, previously untold stories about the presidents, from John F. Kennedy and Lyndon Johnson to George W. Bush and Barack Obama, as well as about their families, Cabinet officers, and White House aides.
Front Desk (Front Desk #1) (Scholastic Gold)
Author: Kelly Yang
Publisher: Scholastic Inc.
ISBN: 1338157809
Category : Juvenile Fiction
Languages : en
Pages : 236
Book Description
Inside Out and Back Again meets Millicent Min, Girl Genius in this timely, hopeful middle-grade novel with a contemporary Chinese twist. Winner of the Asian / Pacific American Award for Children's Literature!* "Many readers will recognize themselves or their neighbors in these pages." -- Kirkus Reviews, starred reviewMia Tang has a lot of secrets.Number 1: She lives in a motel, not a big house. Every day, while her immigrant parents clean the rooms, ten-year-old Mia manages the front desk of the Calivista Motel and tends to its guests.Number 2: Her parents hide immigrants. And if the mean motel owner, Mr. Yao, finds out they've been letting them stay in the empty rooms for free, the Tangs will be doomed.Number 3: She wants to be a writer. But how can she when her mom thinks she should stick to math because English is not her first language?It will take all of Mia's courage, kindness, and hard work to get through this year. Will she be able to hold on to her job, help the immigrants and guests, escape Mr. Yao, and go for her dreams?Front Desk joins the Scholastic Gold line, which features award-winning and beloved novels. Includes exclusive bonus content!
Publisher: Scholastic Inc.
ISBN: 1338157809
Category : Juvenile Fiction
Languages : en
Pages : 236
Book Description
Inside Out and Back Again meets Millicent Min, Girl Genius in this timely, hopeful middle-grade novel with a contemporary Chinese twist. Winner of the Asian / Pacific American Award for Children's Literature!* "Many readers will recognize themselves or their neighbors in these pages." -- Kirkus Reviews, starred reviewMia Tang has a lot of secrets.Number 1: She lives in a motel, not a big house. Every day, while her immigrant parents clean the rooms, ten-year-old Mia manages the front desk of the Calivista Motel and tends to its guests.Number 2: Her parents hide immigrants. And if the mean motel owner, Mr. Yao, finds out they've been letting them stay in the empty rooms for free, the Tangs will be doomed.Number 3: She wants to be a writer. But how can she when her mom thinks she should stick to math because English is not her first language?It will take all of Mia's courage, kindness, and hard work to get through this year. Will she be able to hold on to her job, help the immigrants and guests, escape Mr. Yao, and go for her dreams?Front Desk joins the Scholastic Gold line, which features award-winning and beloved novels. Includes exclusive bonus content!
Zero Fail
Author: Carol Leonnig
Publisher: Random House
ISBN: 0399589015
Category : Political Science
Languages : en
Pages : 561
Book Description
NEW YORK TIMES BESTSELLER • “This is one of those books that will go down as the seminal work—the determinative work—in this field. . . . Terrifying.”—Rachel Maddow The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming mismanagement of the Obama and Trump years, right up to the insurrection at the Capitol on January 6—by the Pulitzer Prize winner and #1 New York Times bestselling co-author of A Very Stable Genius and I Alone Can Fix It NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Carol Leonnig has been reporting on the Secret Service for The Washington Post for most of the last decade, bringing to light the secrets, scandals, and shortcomings that plague the agency today—from a toxic work culture to dangerously outdated equipment to the deep resentment within the ranks at key agency leaders, who put protecting the agency’s once-hallowed image before fixing its flaws. But the Secret Service wasn’t always so troubled. The Secret Service was born in 1865, in the wake of the assassination of Abraham Lincoln, but its story begins in earnest in 1963, with the death of John F. Kennedy. Shocked into reform by its failure to protect the president on that fateful day in Dallas, this once-sleepy agency was radically transformed into an elite, highly trained unit that would redeem itself several times, most famously in 1981 by thwarting an assassination attempt against Ronald Reagan. But this reputation for courage and excellence would not last forever. By Barack Obama’s presidency, the once-proud Secret Service was running on fumes and beset by mistakes and alarming lapses in judgment: break-ins at the White House, an armed gunman firing into the windows of the residence while confused agents stood by, and a massive prostitution scandal among agents in Cartagena, to name just a few. With Donald Trump’s arrival, a series of promised reforms were cast aside, as a president disdainful of public service instead abused the Secret Service to rack up political and personal gains. To explore these problems in the ranks, Leonnig interviewed dozens of current and former agents, government officials, and whistleblowers who put their jobs on the line to speak out about a hobbled agency that’s in desperate need of reform. “I will be forever grateful to them for risking their careers,” she writes, “not because they wanted to share tantalizing gossip about presidents and their families, but because they know that the Service is broken and needs fixing. By telling their story, they hope to revive the Service they love.”
Publisher: Random House
ISBN: 0399589015
Category : Political Science
Languages : en
Pages : 561
Book Description
NEW YORK TIMES BESTSELLER • “This is one of those books that will go down as the seminal work—the determinative work—in this field. . . . Terrifying.”—Rachel Maddow The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming mismanagement of the Obama and Trump years, right up to the insurrection at the Capitol on January 6—by the Pulitzer Prize winner and #1 New York Times bestselling co-author of A Very Stable Genius and I Alone Can Fix It NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Carol Leonnig has been reporting on the Secret Service for The Washington Post for most of the last decade, bringing to light the secrets, scandals, and shortcomings that plague the agency today—from a toxic work culture to dangerously outdated equipment to the deep resentment within the ranks at key agency leaders, who put protecting the agency’s once-hallowed image before fixing its flaws. But the Secret Service wasn’t always so troubled. The Secret Service was born in 1865, in the wake of the assassination of Abraham Lincoln, but its story begins in earnest in 1963, with the death of John F. Kennedy. Shocked into reform by its failure to protect the president on that fateful day in Dallas, this once-sleepy agency was radically transformed into an elite, highly trained unit that would redeem itself several times, most famously in 1981 by thwarting an assassination attempt against Ronald Reagan. But this reputation for courage and excellence would not last forever. By Barack Obama’s presidency, the once-proud Secret Service was running on fumes and beset by mistakes and alarming lapses in judgment: break-ins at the White House, an armed gunman firing into the windows of the residence while confused agents stood by, and a massive prostitution scandal among agents in Cartagena, to name just a few. With Donald Trump’s arrival, a series of promised reforms were cast aside, as a president disdainful of public service instead abused the Secret Service to rack up political and personal gains. To explore these problems in the ranks, Leonnig interviewed dozens of current and former agents, government officials, and whistleblowers who put their jobs on the line to speak out about a hobbled agency that’s in desperate need of reform. “I will be forever grateful to them for risking their careers,” she writes, “not because they wanted to share tantalizing gossip about presidents and their families, but because they know that the Service is broken and needs fixing. By telling their story, they hope to revive the Service they love.”
In Cold Blood
Author: Truman Capote
Publisher: Modern Library
ISBN: 0812994388
Category : True Crime
Languages : en
Pages : 417
Book Description
Selected by the Modern Library as one of the 100 best nonfiction books of all time From the Modern Library’s new set of beautifully repackaged hardcover classics by Truman Capote—also available are Breakfast at Tiffany’s and Other Voices, Other Rooms (in one volume), Portraits and Observations, and The Complete Stories Truman Capote’s masterpiece, In Cold Blood, created a sensation when it was first published, serially, in The New Yorker in 1965. The intensively researched, atmospheric narrative of the lives of the Clutter family of Holcomb, Kansas, and of the two men, Richard Eugene Hickock and Perry Edward Smith, who brutally killed them on the night of November 15, 1959, is the seminal work of the “new journalism.” Perry Smith is one of the great dark characters of American literature, full of contradictory emotions. “I thought he was a very nice gentleman,” he says of Herb Clutter. “Soft-spoken. I thought so right up to the moment I cut his throat.” Told in chapters that alternate between the Clutter household and the approach of Smith and Hickock in their black Chevrolet, then between the investigation of the case and the killers’ flight, Capote’s account is so detailed that the reader comes to feel almost like a participant in the events.
Publisher: Modern Library
ISBN: 0812994388
Category : True Crime
Languages : en
Pages : 417
Book Description
Selected by the Modern Library as one of the 100 best nonfiction books of all time From the Modern Library’s new set of beautifully repackaged hardcover classics by Truman Capote—also available are Breakfast at Tiffany’s and Other Voices, Other Rooms (in one volume), Portraits and Observations, and The Complete Stories Truman Capote’s masterpiece, In Cold Blood, created a sensation when it was first published, serially, in The New Yorker in 1965. The intensively researched, atmospheric narrative of the lives of the Clutter family of Holcomb, Kansas, and of the two men, Richard Eugene Hickock and Perry Edward Smith, who brutally killed them on the night of November 15, 1959, is the seminal work of the “new journalism.” Perry Smith is one of the great dark characters of American literature, full of contradictory emotions. “I thought he was a very nice gentleman,” he says of Herb Clutter. “Soft-spoken. I thought so right up to the moment I cut his throat.” Told in chapters that alternate between the Clutter household and the approach of Smith and Hickock in their black Chevrolet, then between the investigation of the case and the killers’ flight, Capote’s account is so detailed that the reader comes to feel almost like a participant in the events.
Bad Blood
Author: John Carreyrou
Publisher: Vintage
ISBN: 1524731668
Category : Business & Economics
Languages : en
Pages : 354
Book Description
NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.
Publisher: Vintage
ISBN: 1524731668
Category : Business & Economics
Languages : en
Pages : 354
Book Description
NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.
Personal History
Author: Katharine Graham
Publisher: Hachette UK
ISBN: 1474610269
Category : Biography & Autobiography
Languages : en
Pages : 720
Book Description
As seen in the new movie The Post, directed by Steven Spielberg and starring Meryl Streep, here is the captivating, inside story of the woman who piloted the Washington Post during one of the most turbulent periods in the history of American media. In this bestselling and widely acclaimed memoir, Katharine Graham, the woman who piloted the Washington Post through the scandals of the Pentagon Papers and Watergate, tells her story - one that is extraordinary both for the events it encompasses and for the courage, candour and dignity of its telling. Here is the awkward child who grew up amid material wealth and emotional isolation; the young bride who watched her brilliant, charismatic husband - a confidant to John F. Kennedy and Lyndon Johnson - plunge into the mental illness that would culminate in his suicide. And here is the widow who shook off her grief and insecurity to take on a president and a pressman's union as she entered the profane boys' club of the newspaper business. As timely now as ever, Personal History is an exemplary record of our history and of the woman who played such a shaping role within them, discovering her own strength and sense of self as she confronted - and mastered - the personal and professional crises of her fascinating life.
Publisher: Hachette UK
ISBN: 1474610269
Category : Biography & Autobiography
Languages : en
Pages : 720
Book Description
As seen in the new movie The Post, directed by Steven Spielberg and starring Meryl Streep, here is the captivating, inside story of the woman who piloted the Washington Post during one of the most turbulent periods in the history of American media. In this bestselling and widely acclaimed memoir, Katharine Graham, the woman who piloted the Washington Post through the scandals of the Pentagon Papers and Watergate, tells her story - one that is extraordinary both for the events it encompasses and for the courage, candour and dignity of its telling. Here is the awkward child who grew up amid material wealth and emotional isolation; the young bride who watched her brilliant, charismatic husband - a confidant to John F. Kennedy and Lyndon Johnson - plunge into the mental illness that would culminate in his suicide. And here is the widow who shook off her grief and insecurity to take on a president and a pressman's union as she entered the profane boys' club of the newspaper business. As timely now as ever, Personal History is an exemplary record of our history and of the woman who played such a shaping role within them, discovering her own strength and sense of self as she confronted - and mastered - the personal and professional crises of her fascinating life.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.