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Author: Antonio Pedro Tota
Publisher: University of Texas Press
ISBN: 0292773692
Category : History
Languages : en
Pages : 209
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Book Description
Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good—yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.
Author: Antonio Pedro Tota
Publisher: University of Texas Press
ISBN: 0292773692
Category : History
Languages : en
Pages : 209
Get Book Here
Book Description
Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good—yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.
Author: Gerald K. Haines
Publisher: Rowman & Littlefield Publishers
ISBN:
Category : History
Languages : en
Pages : 252
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Book Description
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Author: James P. Woodard
Publisher: UNC Press Books
ISBN: 146965637X
Category : History
Languages : en
Pages : 543
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Book Description
James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Author: Frank D. McCann Jr.
Publisher: Princeton University Press
ISBN: 1400870151
Category : Political Science
Languages : en
Pages : 544
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Book Description
Getúlio Dornelles Vargas established his dictatorship in Brazil in 1937, and from 1938 through 1940 American diplomats and military planners were preoccupied with the possibility that Brazil might ally herself with Nazi Germany. Such an alliance would have made fortress America vulnerable and closed the South Atlantic to Allied shipping. Fortunately for America, Brazil eventually joined the Allies and American engineers turned Northeast Brazil into a vast springboard for supplies for the war fronts. Frank D. McCann has used previously inaccessible Brazilian archival material to discuss the events during the Vargas regime which brought about a close alliance between Brazil and the United States and resulted in Brazil's economic, political, and military dependence on her powerful North American ally. He shows that until 1940 the drive for closer union came largely from Brazil, which wanted to offset the shifting alliances of the Spanish-speaking countries and escape from British economic domination. American interest in Brazil increased during the 1930's as the U.S. turned to Latin America to recoup losses in foreign trade and as Washington began to fear that Nazism and Fascism would spread to South America. By 1940 the nature of Brazil's relationship with the United States made it impossible for Brazil to remain neutral. Frank McCann's analysis of Brazil's decision to join the Allies affords a view of the diplomatic uses of economic and military aid, which became a feature of diplomacy in the postwar years. It also provides insights into the military's influence on foreign policy, and into the functioning of Vargas' Estado Nôvo. Originally published in 1974. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Roberto Saba
Publisher: Princeton University Press
ISBN: 0691202699
Category : History
Languages : en
Pages : 392
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Book Description
How slave emancipation transformed capitalism in the United States and Brazil In the nineteenth century, the United States and Brazil were the largest slave societies in the Western world. The former enslaved approximately four million people, the latter nearly two million. Slavery was integral to the production of agricultural commodities for the global market, and governing elites feared the system’s demise would ruin their countries. Yet, when slavery ended in the United States and Brazil, in 1865 and 1888 respectively, what resulted was immediate and continuous economic progress. In American Mirror, Roberto Saba investigates how American and Brazilian reformers worked together to ensure that slave emancipation would advance the interests of capital. Saba explores the methods through which antislavery reformers fostered capitalist development in a transnational context. From the 1850s to the 1880s, this coalition of Americans and Brazilians—which included diplomats, engineers, entrepreneurs, journalists, merchants, missionaries, planters, politicians, scientists, and students, among others—consolidated wage labor as the dominant production system in their countries. These reformers were not romantic humanitarians, but cosmopolitan modernizers who worked together to promote labor-saving machinery, new transportation technology, scientific management, and technical education. They successfully used such innovations to improve production and increase trade. Challenging commonly held ideas about slavery and its demise in the Western Hemisphere, American Mirror illustrates the crucial role of slave emancipation in the making of capitalism.
Author:
Publisher:
ISBN:
Category : Brazil
Languages : en
Pages : 212
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Book Description
Author: Oliveira Lima
Publisher:
ISBN:
Category : History
Languages : en
Pages : 172
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Book Description
Author: Bernadete Beserra
Publisher: LFB Scholarly Publishing
ISBN:
Category : History
Languages : en
Pages : 266
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Book Description
Table of contents
Author: Jean de Lery
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Bryan McCann
Publisher: Duke University Press
ISBN: 0822385635
Category : Music
Languages : en
Pages : 315
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Book Description
“Hello, hello Brazil” was the standard greeting Brazilian radio announcers of the 1930s used to welcome their audience into an expanding cultural marketplace. New genres like samba and repackaged older ones like choro served as the currency in this marketplace, minted in the capital in Rio de Janeiro and circulated nationally by the burgeoning recording and broadcasting industries. Bryan McCann chronicles the flourishing of Brazilian popular music between the 1920s and the 1950s. Through analysis of the competing projects of composers, producers, bureaucrats, and fans, he shows that Brazilians alternately envisioned popular music as the foundation for a unified national culture and used it as a tool to probe racial and regional divisions. McCann explores the links between the growth of the culture industry, rapid industrialization, and the rise and fall of Getúlio Vargas’s Estado Novo dictatorship. He argues that these processes opened a window of opportunity for the creation of enduring cultural patterns and demonstrates that the understandings of popular music cemented in the mid–twentieth century continue to structure Brazilian cultural life in the early twenty-first.
