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Author: Jim Willis
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Author: Jim Willis
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Author: United States. Congress. Senate. Special Committee to Study Problems of American Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
Author: Amanda D. Lotz
Publisher: MIT Press
ISBN: 0262366673
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
How the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption. Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.
Author: Godfrey Naanlang Danaan
Publisher: Cambridge Scholars Publishing
ISBN: 1443816663
Category : Social Science
Languages : en
Pages : 150
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Book Description
This book brings together a selection of articles on newspaper writing and reporting. It represents a resource book intended to sensitize would-be journalists to the arts of reporting and writing, and to the ways in which newspaper readership can be sustained in the age of online messaging. It will provide students of journalism and media studies, particularly in Nigeria, with the skills required by newspaper journalism, and is a response to the poverty of literature on newspaper journalism in Nigerian universities and colleges.
Author: Randolph E. Bucklin
Publisher:
ISBN:
Category :
Languages : en
Pages : 45
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Book Description
Author: United States. Congress. Senate. Special Committee to Study Problems of American Small Business
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 84
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Book Description
Author: Rachele Kanigel
Publisher: Wiley-Blackwell
ISBN: 0813807417
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
The Student Newspaper Survival Guide is a handbook for student reporters, editors, page designers, photographers, Webmasters, advertising sales representatives -- and the advisers and business managers who counsel them -- on all aspects of putting out a college newspaper. In these pages, students will learn how to report stories, design pages, shoot compelling photos, cover a campus, sell ads, report on games, and write reviews, editorials, features, headlines and columns. In addition, the book includes chapters on Ethical Issues, Investigative Reporting, Recruiting and Training a Staff, Legal Issues and Starting a New Newspaper. The book can be used as a textbook for publication laboratory classes or as a handbook for students working on independent newspapers. It also features examples from some of the best college newspapers in the country. Special features include: Tips from professional journalists Interviews with former college newspaper staffers Checklists on writing headlines, editing stories, designing pages, selling advertisements and other skills Exercises and ideas you can try at your own campus newspaper Examples of award-winning pages, stories and photos Sample documents, such as employment applications, licensing contracts, evaluation forms A list of contests for student journalists
Author: Gerald R. Baron
Publisher: FT Press
ISBN: 9780130461391
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.
Author: Synge, Dan
Publisher: McGraw-Hill Education (UK)
ISBN: 0335237851
Category : Language Arts & Disciplines
Languages : en
Pages : 162
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Book Description
The Survival Guide to Journalism is aimed not only at undergraduate and post-graduate students of Journalism, but indeed anyone from any background who is interested in making a living (full or part-time) either through their writing and editorial ability. In it you'll find some traditional journalistic principles as well as up-to-date information on where the best opportunities are today. My advice is deliberately hands-on and straight to the point, and I have included useful tips from top working professionals. There are exercises to try out and short Q&A sessions to help clear up any uncertainties there may be about each chapter. Where possible, I have included useful links and contacts to organisations that specialise in helping aspiring journalists to survive through those difficult first months and years. Because it pays to have the right survival skills, The Survival Guide to Journalism sums up the state of the industry today and how to establish yourself in it, as well as including practical guidelines on news and feature writing. The Survival Guide to Journalism concentrates on freelance journalism with the emphasis on practicalities such as sending an invoice or dealing with tax issues. More specialist areas of writing have also been covered such as arts reviewing, travel writing and blogging and the book highlights some of the exciting opportunities created by new media.
Author: Tanner Schoeb
Publisher:
ISBN:
Category :
Languages : en
Pages : 108
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Book Description
A compilation of 36 monthly articles previously published in Official Board Markets - The Yellow Sheet. These articles have specific interest to individuals interested in modern manufacturing techniques; especially to Brown-Box makers, Corrugated Converters, and Paper Packaging This book will give you: Survival Strategies: For Paper Packaging Field Newspaper Survival Strategies: Solutions To The Risks Paper Industry Overview: Struggling Digital Newspapers
