Strangers To Superfans: A Marketing Guide to The Reader Journey

Strangers To Superfans: A Marketing Guide to The Reader Journey PDF Author: David Gaughran
Publisher: David Gaughran
ISBN: 9187109212
Category : Language Arts & Disciplines
Languages : en
Pages : 103

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Book Description
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Strangers in the Lane

Strangers in the Lane PDF Author: Virginia Rose Richter
Publisher: Untreed Reads
ISBN: 1611874378
Category : Juvenile Fiction
Languages : en
Pages : 41

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Book Description
Think a baby monitor is just to keep tabs on the baby? That's what Jessie Hanson believes until she hears a sinister conversation coming through her little brother's monitor. Instead of baby chatter, Jessie hears a rough-talking man and a woman with an accent planning a robbery somewhere in her small Nebraska town. Twelve-year-old Jessie, with the reluctant help of her best friend, Tina Adams, decides to track down these thieves before someone gets hurt. Strangers in the Lane is the second in this novella mystery series. Recommended for ages 9-12.

Stranger Up the Lane

Stranger Up the Lane PDF Author: Irma Chilton
Publisher: Hamish Hamilton
ISBN: 9780241019405
Category :
Languages : en
Pages : 88

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Book Description


Strangers To Superfans: A Marketing Guide to The Reader Journey

Strangers To Superfans: A Marketing Guide to The Reader Journey PDF Author: David Gaughran
Publisher: David Gaughran
ISBN: 9187109212
Category : Language Arts & Disciplines
Languages : en
Pages : 103

Get Book Here

Book Description
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

What Lane?

What Lane? PDF Author: Torrey Maldonado
Publisher: Penguin
ISBN: 0525518452
Category : Juvenile Fiction
Languages : en
Pages : 145

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Book Description
"If you are wondering how to begin confronting Anti-Black racism in your classroom, start with What Lane?"--School Library Journal: The Classroom Bookshelf "STAY IN YOUR LANE." Stephen doesn't want to hear that--he wants to have no lane. Anything his friends can do, Stephen should be able to do too, right? So when they dare each other to sneak into an abandoned building, he doesn't think it's his lane, but he goes. Here's the thing, though: Can he do everything his friends can? Lately, he's not so sure. As a mixed kid, he feels like he's living in two worlds with different rules--and he's been noticing that strangers treat him differently than his white friends . . . So what'll he do? Hold on tight as Stephen swerves in and out of lanes to find out which are his--and who should be with him. Torrey Maldonado, author of the highly acclaimed Tight, does a masterful job showing a young boy coming of age in a racially split world, trying to blaze a way to be his best self.

Talking to Strangers

Talking to Strangers PDF Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316535621
Category : Social Science
Languages : en
Pages : 316

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Book Description
Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

The Children on the Top Floor

The Children on the Top Floor PDF Author: Noel Streatfeild
Publisher: Yearling
ISBN: 9780440412243
Category : Television
Languages : en
Pages : 191

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Book Description
Abandoned as babies on the doorstep of television star, Malcolm Masters, Thomas, Lucy, Margery, and William also become TV performers, but problems arise when Malcolm goes off on an extended cruise, leaving the children behind.

How to Be Alone

How to Be Alone PDF Author: Lane Moore
Publisher: Simon and Schuster
ISBN: 1501178849
Category : Biography & Autobiography
Languages : en
Pages : 224

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Book Description
The former Sex & Relationships Editor for Cosmopolitan and host of the wildly popular comedy show Tinder Live with Lane Moore presents her poignant, funny, and deeply moving first book. Lane Moore is a rare performer who is as impressive onstage—whether hosting her iconic show Tinder Live or being the enigmatic front woman of It Was Romance—as she is on the page, as both a former writer for The Onion and an award-winning sex and relationships editor for Cosmopolitan. But her story has had its obstacles, including being her own parent, living in her car as a teenager, and moving to New York City to pursue her dreams. Through it all, she looked to movies, TV, and music as the family and support systems she never had. From spending the holidays alone to having better “stranger luck” than with those closest to her to feeling like the last hopeless romantic on earth, Lane reveals her powerful and entertaining journey in all its candor, anxiety, and ultimate acceptance—with humor always her bolstering force and greatest gift. How to Be Alone is a must-read for anyone whose childhood still feels unresolved, who spends more time pretending to have friends online than feeling close to anyone in real life, who tries to have genuine, deep conversations in a roomful of people who would rather you not. Above all, it’s a book for anyone who desperately wants to feel less alone and a little more connected through reading her words.

The Stranger

The Stranger PDF Author: Elizabeth Lane
Publisher: Harlequin
ISBN: 1426803273
Category : Fiction
Languages : en
Pages : 280

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Book Description
Laura Shafton a fearful widow and a scarred beauty. So A terrifying encounter with a band of desperados left when a tall, dark stranger came knocking on her door,she greeted him with a rifle—cocked and loaded. Every instinct told her to turn Caleb McCurdy away— his hard body hid a warm heart that melted all her fearsexcept she needed a man's help. Soon Laura discovered away. But the dark places in Caleb's past would dividethem, unless Laura could learn a tough lessonabout forgiveness.

The strangers' guide

The strangers' guide PDF Author: William Hargrove
Publisher:
ISBN:
Category : York (England)
Languages : en
Pages : 352

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Book Description


The Strangers' and Visitors' Companion and Guide to Canterbury and Environs: Being a Concise ... Account of Every Place of Note Carefully Compiled. By an Inhabitant

The Strangers' and Visitors' Companion and Guide to Canterbury and Environs: Being a Concise ... Account of Every Place of Note Carefully Compiled. By an Inhabitant PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 94

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Book Description