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Author: Rachel Brushfield
Publisher:
ISBN: 9781784461225
Category :
Languages : en
Pages : 256
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Book Description
Author: Rachel Brushfield
Publisher:
ISBN: 9781784461225
Category :
Languages : en
Pages : 256
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Book Description
Author: Benjamin W. Glass
Publisher: Morgan James Publishing
ISBN: 0983712506
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
Author: Cheryl Waller
Publisher: Strategic Internet Marketing Corporation
ISBN: 9780692453797
Category :
Languages : en
Pages : 254
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Book Description
Cheryl Waller, MBA dares legal professionals to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) attorneys. Strategic Internet Marketing for Legal Professionals delivers new insights and amazingly effective strategies that any attorney can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... » You are a legal professional looking to expand your business, marketing strategy, and online presence » You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing » You realize how important Internet marketing is to your business, but you re not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your practice only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top legal professionals to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart attorneys have cracked the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it s worth and living the life you deserve.
Author: Margaret Grisdela
Publisher: Lulu.com
ISBN: 0979567408
Category : Law
Languages : en
Pages : 162
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Book Description
Author: Kenneth A. Vercammen
Publisher:
ISBN: 9781627224840
Category : Lawyers
Languages : en
Pages : 156
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Book Description
Author: Trevor Faure
Publisher:
ISBN: 9781899461233
Category : Corporate lawyers
Languages : en
Pages : 157
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Book Description
The Smarter Legal Model is a practical toolbox of complementary methodologies which have been applied on a multi-million dollar scale and proven to: *Reduce legal costs. *Increase the legal work covered without increasing cost or headcount, by maximising individual potential. *Improve both compliance and client satisfaction at the same time. *Replace the traditional law firm-client tension with a mutually profitable partnership. The Smarter Legal Model applies world-class business and behavioral principles, such as Six Sigma, return on invested capital, zero-sum game theory and neuro-linguistic programming to the practice of law for the first time with tangible results. Recently reported benefits of the Model include a 27% reduction in legal fees, a 60% reduction in litigation volume and demonstrable improvements in client satisfaction. The Smarter Legal Model will be of use to in-house lawyers, private practitioners and even professionals from non-legal disciplines. The Smarter Legal Model has been adopted by major concerns and has been the subject of extensive analysis across the world. The Author has lectured on the Model at Harvard Law School, Oxford University, Georgetown Law School; in Washington, New York, London, Amsterdam, Brussels, Stockholm and Sydney.
Author: Matt Starosciak
Publisher: Proven Law Publishing
ISBN: 0999123106
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author: William Winston
Publisher: Routledge
ISBN: 1135022941
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author: Conrad Saam
Publisher:
ISBN: 9781641056083
Category : Lawyers
Languages : en
Pages : 132
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Book Description
Author: Brad Feld
Publisher: John Wiley & Sons
ISBN: 1118118642
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
An engaging guide to excelling in today's venture capital arena Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field. Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses. Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages Explores the entire venture capital ecosystem including those who invest in venture capitalist Contain standard documents that are used in these transactions Written by two highly regarded experts in the world of venture capital The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.
