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Author: D. V. L. Smith
Publisher: John Wiley & Sons
ISBN: 0470020296
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Author: D. V. L. Smith
Publisher: John Wiley & Sons
ISBN: 0470020296
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Author: Simon Lewis
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 240
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Book Description
An introduction to programming in Smalltalk, covering technical background for programmers and managers and introducing some of the basic philosophy of the language. Step-by-step instructions take the reader through the basics via object-oriented programming with the Smalltalk language and its development environment. Includes a tour of the Smalltalk class library and the model-view-controller mechanism. For programmers who want to move from traditional languages to an object-oriented language. Annotation copyright by Book News, Inc., Portland, OR
Author: MaryAnn F. Kohl
Publisher: Bright Ring Publishing
ISBN: 0935607234
Category : Juvenile Nonfiction
Languages : en
Pages : 146
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Book Description
"ScienceArts" builds upon natural curiosity as children experience and explore basic science concepts as they create over 200 beautiful and amazing art experiments. Projects use common household materials and art supplies. The art activities are open-ended and easy to do with one science-art experiment per page, fully illustrated and kid-tested. The book inclues three indexes and an innovative charted Table of Contents. Suitable for home, school, museum programs, or childcare, all ages. Kids call this the "ooo-ahhh" book. Examples of projects include: - Crystal Bubbles - Dancing Rabbits - Building Beans - Magnetic Rubbing - Stencil Leaves - Magic Cabbage - Marble Sculpture - Immiscibles - Paint Pendulum - Ice Structures - Bottle Optics - Erupting Colors - Chromatography 1993 Benjamin Franklin Gold Award, Education/Teaching/Academic 1993 Benjamin Franklin Silver Award, Interior Design 1993 Benjamin Franklin Silver Award, Book Cover 1993 Washington Press Communicator Award, First Place Winner, Non-Fiction Book
Author: Jeffrey Veen
Publisher: Que
ISBN: 9780789723703
Category : Computers
Languages : en
Pages : 250
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Book Description
The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.
Author: Christian Bird
Publisher: Elsevier
ISBN: 0124115438
Category : Computers
Languages : en
Pages : 673
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Book Description
The Art and Science of Analyzing Software Data provides valuable information on analysis techniques often used to derive insight from software data. This book shares best practices in the field generated by leading data scientists, collected from their experience training software engineering students and practitioners to master data science. The book covers topics such as the analysis of security data, code reviews, app stores, log files, and user telemetry, among others. It covers a wide variety of techniques such as co-change analysis, text analysis, topic analysis, and concept analysis, as well as advanced topics such as release planning and generation of source code comments. It includes stories from the trenches from expert data scientists illustrating how to apply data analysis in industry and open source, present results to stakeholders, and drive decisions. - Presents best practices, hints, and tips to analyze data and apply tools in data science projects - Presents research methods and case studies that have emerged over the past few years to further understanding of software data - Shares stories from the trenches of successful data science initiatives in industry
Author: Robert J. Marzano
Publisher: ASCD
ISBN: 1416606580
Category : Education
Languages : en
Pages : 233
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Book Description
Presents a model for ensuring quality teaching that balances the necessity of research-based data with the equally vital need to understand the strengths and weaknesses of individual students.
Author: Steve Dennis
Publisher: LifeTree Media
ISBN: 1928055931
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Author: Roald Hoffmann
Publisher: Oxford University Press
ISBN: 0199750564
Category : Science
Languages : en
Pages : 192
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Book Description
Throughout its long history, and not just as the key aesthetic category for the Romantic Movement, the sublime has created the necessary link between aesthetic and moral judgment, offering the prospect of transcending the limits of measurement, even imagination. The best of science makes genuine claims to the sublime. For in science, as in art, every day brings the entirely new, the extreme, and the unrepresentable. How does one depict negative mass, for example, or the folding of a protein that is contagious? Can one capture emergent phenomena as they emerge? Science is continually faced with describing that which is beyond. This book, through contributions from nine prominent scholars, tackles that challenge. The explorations within Beyond the Finite range from the images taken by the Hubble Telescope to David Bohm's quantum romanticism, from Kant and Burke to a "downward spiraling infinity" of the 21st century sublime, all lucid yet transcendent. Squarely positioned at the interface between science and art, this volume's chapters capture a remarkable variety of perspectives, with neuroscience, chemistry, astronomy, physics, film, painting and music discussed in relation to the sublime experience, topics surely to peak the interest of academics and students studying the sublime in various disciplines.
Author: John R. Walkup
Publisher: Rowman & Littlefield
ISBN: 1475854447
Category : Education
Languages : en
Pages : 159
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Book Description
The Cognitive Rigor Matrix superposes two of the most common tools used in K-12 education: Bloom’s Revised Taxonomy and Depth of Knowledge. This matrix has been adopted by numerous state departments of education and national organizations to evaluate the rigor of educational materials. The matrix also offers a powerful ability to help teachers plan and carry out standards-based lessons that best support student learning. This book, aimed at secondary school teachers of all subjects, provides a systematic means of leveraging the Rigor Cube to develop rigorous, standards-based lesson plans. The approach employed in this book includes the development of culminating activities for students to demonstrate their learning, identification of standards-based lesson content, selection of potentially effective instructional methods, and student questioning strategies. Special methods for supporting students who are deficient in their background knowledge without undermining the rigor of lessons are also included. Sample lessons are included that illustrate every step of the lesson planning process from start to finish. These sample lesson plans address state content standards related to the Common Core State Standards (both math and English language arts), Next Generation Science Standards, career-technical education standards, and art.
Author: Richard W. Hamming
Publisher: Stripe Press
ISBN: 195395331X
Category : Computers
Languages : en
Pages : 327
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Book Description
A groundbreaking treatise by one of the great mathematicians of our time, who argues that highly effective thinking can be learned. What spurs on and inspires a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge? Richard Hamming said we can, and first inspired a generation of engineers, scientists, and researchers in 1986 with "You and Your Research," an electrifying sermon on why some scientists do great work, why most don't, why he did, and why you should, too. The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. The book is filled with stories of great people performing mighty deeds––but they are not meant to simply be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital fillers, and his own error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid. Originally published in 1996 and adapted from a course that Hamming taught at the U.S. Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, and more than 70 redrawn graphs and charts. The Art of Doing Science and Engineering is a reminder that a childlike capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people, he prepares the next generation for even greater greatness.
