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Author: Hilda Crowell Wasson
Publisher:
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
Author: Robert Dodge
Publisher: Palgrave
ISBN: 9781349134496
Category :
Languages : en
Pages : 232
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Book Description
Author: Hilda Crowell Wasson
Publisher:
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
Author: Nessim Hanna
Publisher: NYU Press
ISBN: 9780814735176
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Fluctuations in the marketplace present formidable challenges to business and marketing. Globalization, accelerated social and demographic changes among customers, shifts in public policy, and rapid-fire technological advances have all made the marketplace for any firm a much more difficult place to do business. Of all the decisions made by management, pricing is undoubtedly the most visible, as well as the most vital, because of its direct impact on a firm's performance in the marketplace and overall level of profitability. Whatever the nature of the business, success is measured by the extent to which revenues from sales exceed the costs of committed resources. Ideally, the price or prices set for a product or service will ensure the highest margin consistent with volume considerations, recognize the customer evaluations of products and services, be responsive to competitive threats, and forestall competitive inroads. Hanna and Dodge here present an analysis of pricing policies and procedures which illuminates the myriad considerations involved in setting prices. The authors discuss such topics as ethics in pricing, psychological aspects of pricing, price theory, pricing and legal issues, cost-oriented pricing, demand-oriented pricing, product line pricing, geographic pricing practices, retail pricing, and the pricing of services.
Author: Gordon Mills
Publisher: Melbourne Univ. Publishing
ISBN: 9780522850383
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.
Author: Albert Smart
Publisher:
ISBN: 9780867305449
Category : Pricing.
Languages : en
Pages : 110
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Book Description
Author: Daulatram Lund
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Author: Almarin Phillips
Publisher: University of Pennsylvania Press
ISBN: 1512805874
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.
Author: Robert Daniel Amason
Publisher:
ISBN:
Category : Building materials industry
Languages : en
Pages :
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Book Description
Author: Donald Ferguson Mulvihill
Publisher:
ISBN:
Category : Prices
Languages : en
Pages : 352
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Book Description
Author: Hermann Simon
Publisher: North-Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.
