Recognition of Military Advertising Slogans Among American Youth PDF Download
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Languages : en
Pages : 0
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Book Description
The military Services rely on two primary recruiting tools to reach American youth and attract them into the U.S. Armed Forces. One is the military recruiters themselves, who are usually the "cream of the crop" in their respective Services; the other is military advertising. The objective of military advertising is to create awareness and to present a professional image of each Service. The Youth Attitude Tracking Study (YATS) survey contains several questions about military advertising which may inform the Services about the impact of their advertising campaigns. As part of their advertising campaigns, the Services have one or more slogans that appear as primary elements in their advertising campaigns. Recognition of those slogans can provide a measure of the impact of an advertising campaign. This report presents trends in slogan recognition among young men and women between the ages of 16 and 21 from the 1987-1995 YATS. These respondents have no more than two years of postsecondary education and live in the contiguous United States. Because of these demographics, these youth are considered a prime target of military advertisers. This report examines trends in slogan recognition among males and females who were interviewed. Additionally, patterns among incorrect responses are also presented because results provide additional information
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Languages : en
Pages : 0
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Book Description
The military Services rely on two primary recruiting tools to reach American youth and attract them into the U.S. Armed Forces. One is the military recruiters themselves, who are usually the "cream of the crop" in their respective Services; the other is military advertising. The objective of military advertising is to create awareness and to present a professional image of each Service. The Youth Attitude Tracking Study (YATS) survey contains several questions about military advertising which may inform the Services about the impact of their advertising campaigns. As part of their advertising campaigns, the Services have one or more slogans that appear as primary elements in their advertising campaigns. Recognition of those slogans can provide a measure of the impact of an advertising campaign. This report presents trends in slogan recognition among young men and women between the ages of 16 and 21 from the 1987-1995 YATS. These respondents have no more than two years of postsecondary education and live in the contiguous United States. Because of these demographics, these youth are considered a prime target of military advertisers. This report examines trends in slogan recognition among males and females who were interviewed. Additionally, patterns among incorrect responses are also presented because results provide additional information
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ISBN:
Category : Military research
Languages : en
Pages : 640
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Book Description
Author: Jonathan R. Pieslak
Publisher: Indiana University Press
ISBN: 0253353238
Category : Iraq War, 2003-
Languages : en
Pages : 241
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Book Description
'Sound Targets' explores the role of music in American military culture, focusing on the experiences of soldiers returning from active service in Iraq. Pieslak describes how American soldiers hear, share, use & produce music, both on & off duty.
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ISBN:
Category :
Languages : en
Pages : 153
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Book Description
This report presents major findings form the Fall 1995 Youth Attitude Tracking Study (YATS) survey administration. Information in this report includes demographic characteristics, enlistment propensity (active and Reserve), military advertising awareness, and slogan recognition levels of American youth. The annual YATS series dates back to 1975 and continues to provide critical information about future plans and military perceptions of American youth. Approximately 10,800 interviews were conducted between September 11, 1995 and November 19, 1995 with respondents between the ages of 16 and 24 who had no prior military experience. Interviews were conducted using the computer assisted telephone interviewing (CATI) methodology and lasted approximately 30 minutes. The Fall 1995 sample was selected using a list-assisted random digit dialing (RDD) method and included an oversample of black youth.
Author: National Defense University Press
Publisher: NDU Press
ISBN: 1907521658
Category : Psychology
Languages : en
Pages : 529
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Book Description
Includes a foreword by Major General David A. Rubenstein. From the editor: "71F, or "71 Foxtrot," is the AOC (area of concentration) code assigned by the U.S. Army to the specialty of Research Psychology. Qualifying as an Army research psychologist requires, first of all, a Ph.D. from a research (not clinical) intensive graduate psychology program. Due to their advanced education, research psychologists receive a direct commission as Army officers in the Medical Service Corps at the rank of captain. In terms of numbers, the 71F AOC is a small one, with only 25 to 30 officers serving in any given year. However, the 71F impact is much bigger than this small cadre suggests. Army research psychologists apply their extensive training and expertise in the science of psychology and social behavior toward understanding, preserving, and enhancing the health, well being, morale, and performance of Soldiers and military families. As is clear throughout the pages of this book, they do this in many ways and in many areas, but always with a scientific approach. This is the 71F advantage: applying the science of psychology to understand the human dimension, and developing programs, policies, and products to benefit the person in military operations. This book grew out of the April 2008 biennial conference of U.S. Army Research Psychologists, held in Bethesda, Maryland. This meeting was to be my last as Consultant to the Surgeon General for Research Psychology, and I thought it would be a good idea to publish proceedings, which had not been done before. As Consultant, I'd often wished for such a document to help explain to people what it is that Army Research Psychologists "do for a living." In addition to our core group of 71Fs, at the Bethesda 2008 meeting we had several brand-new members, and a number of distinguished retirees, the "grey-beards" of the 71F clan. Together with longtime 71F colleagues Ross Pastel and Mark Vaitkus, I also saw an unusual opportunity to capture some of the history of the Army Research Psychology specialty while providing a representative sample of current 71F research and activities. It seemed to us especially important to do this at a time when the operational demands on the Army and the total force were reaching unprecedented levels, with no sign of easing, and with the Army in turn relying more heavily on research psychology to inform its programs for protecting the health, well being, and performance of Soldiers and their families."
Author: Lisa M. Penney
Publisher:
ISBN:
Category :
Languages : en
Pages : 136
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Book Description
"This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Author:
Publisher: NDU Press
ISBN:
Category :
Languages : en
Pages : 551
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Book Description
Author: Rebecca Rowell
Publisher: ABDO
ISBN: 1629685356
Category : Juvenile Nonfiction
Languages : en
Pages : 114
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Book Description
Each branch of the US armed forces has a unique job to do and important contributions to make. This title highlights the history and achievements of the US Marine Corps. Easy-to-read, engaging text explores the military branch's key missions and important roles in protecting the United States. Learn about cutting-edge technology and weapons, and discover what it is like to join the US Marine Corps and have a career as a Marine. Well-placed sidebars, vivid photos, helpful maps, abundant charts, and a glossary enhance readers' understanding of the topic. Additional features include a table of contents, a selected bibliography, source notes, and an index, plus a timeline and essential facts. Aligned to Common Core standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lisa M. Penney
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
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Book Description
This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities.
Author: Paul T. Bartone
Publisher:
ISBN:
Category : Combat
Languages : en
Pages : 548
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Book Description
From the back cover: This book, which grew out of an Army research psychology conference, is the first of its kind, intended to provide a comprehensive overview of what Army research psychologists do. Chapters cover the diverse activity areas of 71Fs, from the neurophysiology of sleep, to traumatic brain injury, to leadership and organizational process, as well as several personal and historical accounts. Army research psychologists are making a difference. Through their research, 71Fs provide leaders with new insights and tools for increasing the health and performance of military personnel. This is the "71F Advantage."
