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Author: Armando Petrucci
Publisher: University of Chicago Press
ISBN: 9780226663869
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
Public lettering in all its forms—official inscriptions on buildings, commercial graphics, signs, epitaphs on tombstones, graffiti—is a fixture of urban life. In Public Lettering, Armando Petrucci reconstructs the history of public writing in the West and traces its social functions from the eleventh century through the modern period. Taking the city of Rome as a case study, Petrucci begins with a consideration of the first civic inscriptions after ancient times. Substantial chapters on the uses of public writing in the industrial revolution and the early twentieth century prepare the way for his provocative discussions of public lettering in the the contexts of fascism, post-war radicalism, and the student revolutions of 1968 and 1977. Throughout, Petrucci is concerned with the relations between the functions and styles of letters and the places where they appear. Writing, he argues, is one of the instruments of public power; display lettering is often the image and mirror of power itself, making the social use of written forms a type of conquest. Because of Rome's role as a “World-City,” Petrucci's interdisciplinary study has wide-ranging implications for our understanding of the social function of graphic design.
Author: Armando Petrucci
Publisher: University of Chicago Press
ISBN: 9780226663869
Category : Language Arts & Disciplines
Languages : en
Pages : 256
Get Book Here
Book Description
Public lettering in all its forms—official inscriptions on buildings, commercial graphics, signs, epitaphs on tombstones, graffiti—is a fixture of urban life. In Public Lettering, Armando Petrucci reconstructs the history of public writing in the West and traces its social functions from the eleventh century through the modern period. Taking the city of Rome as a case study, Petrucci begins with a consideration of the first civic inscriptions after ancient times. Substantial chapters on the uses of public writing in the industrial revolution and the early twentieth century prepare the way for his provocative discussions of public lettering in the the contexts of fascism, post-war radicalism, and the student revolutions of 1968 and 1977. Throughout, Petrucci is concerned with the relations between the functions and styles of letters and the places where they appear. Writing, he argues, is one of the instruments of public power; display lettering is often the image and mirror of power itself, making the social use of written forms a type of conquest. Because of Rome's role as a “World-City,” Petrucci's interdisciplinary study has wide-ranging implications for our understanding of the social function of graphic design.
Author: Jock Kinneir
Publisher:
ISBN:
Category : Architectural inscriptions
Languages : en
Pages : 200
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Book Description
Author: Kelly Klapstein
Publisher: Quarto Publishing Group USA
ISBN: 1631597817
Category : Art
Languages : en
Pages : 147
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Book Description
Learn how to master the medium—and how to go with the watercolor flow—to create one-of-a-kind lettered art and calligraphy that reflect your personal style. In this stunning follow-up to her highly praised and influential first book, The Art of Brush Lettering, lettering expert and workshop instructor Kelly Klapstein (popular on Instagram as @kellycreates) shares her secrets for mastering the essential techniques for creating lovely modern lettering and calligraphy with watercolor. Start with the basics, from choosing paints, brushes, and other supplies to preparing your paper for painting. Learn to handle watercolor paints with essential strokes and warm-ups. Explore painting letterforms in a variety of styles, from traditional to modern. Try a range of creative techniques, including blending ombrés and rainbows, creating pictorial letterforms, and combining watercolor with other mediums. Enhance your lettering with special touches by complementing it with handpainted backgrounds and simple illustrations. “Plenty of beautiful examples are included and they are really easy to re-create just by following the instructions which are always clear and concise. The letters with the beautiful colour transitions look so good. This is a very hands-on and practical book that I can easily recommend to beginners.” —Parka Blogs
Author: Stefan Schutt
Publisher: Routledge
ISBN: 1317389123
Category : Design
Languages : en
Pages : 324
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Book Description
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Author: Edward Johnston
Publisher:
ISBN:
Category : Illumination of books and manuscripts
Languages : en
Pages : 520
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Book Description
Author: Kentucky. General Assembly
Publisher:
ISBN:
Category :
Languages : en
Pages : 900
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Book Description
Author: Brooke Robinson
Publisher: Rizzoli Publications
ISBN: 0847862321
Category : Design
Languages : en
Pages : 290
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Book Description
From whimsical to elegant, and old-school influences to new school—Goodtype’s The Art of Lettering showcases dynamic hand lettering from today’s young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike. Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
Author: H.W. Wilson Company
Publisher:
ISBN:
Category : Amusements
Languages : en
Pages : 216
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Book Description
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1136764755
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Category : Architecture
Languages : en
Pages : 150
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Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
