Participative Web and User-Created Content Web 2.0, Wikis and Social Networking PDF Download
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Author: OECD
Publisher: OECD Publishing
ISBN: 9264037470
Category :
Languages : en
Pages : 128
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Book Description
Drawing on an expanding array of intelligent web services and applications, more and more people are creating, distributing and exploiting user-created content (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication, and discusses policy implications.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264037470
Category :
Languages : en
Pages : 128
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Book Description
Drawing on an expanding array of intelligent web services and applications, more and more people are creating, distributing and exploiting user-created content (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication, and discusses policy implications.
Author: Pradeep Mallik
Publisher: IndraStra Global e-Journal Hosting Services
ISBN:
Category : Political Science
Languages : en
Pages : 151
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Book Description
The Liberal Studies journal is a trans-disciplinary bi-annual journal of the School of Liberal Studies, Pandit Deendayal Petroleum University, INDIA. Each issue of the journal amalgamates research articles, expert opinions, and book reviews on various strands with an endeavor to inquire the contemporary world concerns. Vol. 3, Issue. 1, January-June, 2018 ISSN 2688-9374 (Online) ISSN 2455-9857 (Print) OCLC No: 1119390574
Author: Silvius, Gilbert
Publisher: IGI Global
ISBN: 1466698683
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.
Author: Burkhalter, Janée N.
Publisher: IGI Global
ISBN: 1466684097
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Author: Alexander Brem
Publisher: Springer
ISBN: 1137574755
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.
Author: Efthimios Tambouris
Publisher: Springer
ISBN: 3642151582
Category : Computers
Languages : en
Pages : 247
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Book Description
This volume constitutes the refereed proceedings of the Second International Conference on Electronic Participation, ePart 2010, held in Lausanne, Switzerland, in August/September, 2010.
Author: Warburton, Steven
Publisher: IGI Global
ISBN: 1466619163
Category : Computers
Languages : en
Pages : 333
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Book Description
"This book examines the impact of digital identities on our day-to-day activities from a range of contemporary technical and socio-cultural perspectives while allowing the reader to deepen understanding about the diverse range of tools and practices that compose the spectrum of online identity services and uses"--Provided by publisher.
Author: Cornelia Caprano
Publisher: BoD – Books on Demand
ISBN: 384410478X
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Despite the fact that most companies have embraced social media as part of the marketing mix, there still remains a significant lack of knowledge as to what drives communication effectiveness in this new kind of peer-to-peer environment where traditional, well-settled marketing communication paradigms like domination and control do show their limits. Accordingly, corporate attempts to leverage marketing opportunities in the social media ecosystem often prove to be a highly experimental trial-and-error process with uncertain outcomes. Therefore, this book sets out to expand companies’ understanding of how to successfully manage corporate social media sites by providing a set of key drivers, which, when appropriately managed and controlled, can help to increase the audience base of a firm’s social media presence. To this end, the author theoretically and quantitatively investigated within a corporate blog setting how specific characteristics of corporate postings affect future audience size. The selected characteristics are identified on three investigative levels that arise from the generic structure of social media postings, namely the source of information, the presentation of information, and the interaction with information. In this way, the author was able to map and to analyze a customer’s integrated experience with a corporate social media message. The research findings led to some applicable recommendations for companies running a social media presence. For instance, it is shown that selecting the right corporate spokespersons, presenting vivid content, or promoting conversational activity can become important tactical levers when it comes to the augmentation of corporate social media site attractiveness. Hence, this book helps to assist companies to effectively leverage the power of a wide set of pull factors.
Author: Asunción Lopez-Varela Azcárate
Publisher: BoD – Books on Demand
ISBN: 9535107429
Category : Social Science
Languages : en
Pages : 524
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Book Description
This is a unique and groundbreaking collection of questions and answers coming from higher education institutions on diverse fields and across a wide spectrum of countries and cultures. It creates routes for further innovation, collaboration amidst the Sciences (both Natural and Social) and the Humanities and the private and the public sectors of society. The chapters speak across socio-cultural concerns, education, welfare and artistic sectors under the common desire for direct responses in more effective ways by means of interaction across societal structures.
Author: Suliman Hawamdeh
Publisher: CRC Press
ISBN: 1351807005
Category : Computers
Languages : en
Pages : 467
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Book Description
The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics technique. Analytics and Knowledge Management examines the role of analytics in knowledge management and the integration of big data theories, methods, and techniques into an organizational knowledge management framework. Its chapters written by researchers and professionals provide insight into theories, models, techniques, and applications with case studies examining the use of analytics in organizations. The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics techniques. Analytics, on the other hand, is the examination, interpretation, and discovery of meaningful patterns, trends, and knowledge from data and textual information. It provides the basis for knowledge discovery and completes the cycle in which knowledge management and knowledge utilization happen. Organizations should develop knowledge focuses on data quality, application domain, selecting analytics techniques, and on how to take actions based on patterns and insights derived from analytics. Case studies in the book explore how to perform analytics on social networking and user-based data to develop knowledge. One case explores analyze data from Twitter feeds. Another examines the analysis of data obtained through user feedback. One chapter introduces the definitions and processes of social media analytics from different perspectives as well as focuses on techniques and tools used for social media analytics. Data visualization has a critical role in the advancement of modern data analytics, particularly in the field of business intelligence and analytics. It can guide managers in understanding market trends and customer purchasing patterns over time. The book illustrates various data visualization tools that can support answering different types of business questions to improve profits and customer relationships. This insightful reference concludes with a chapter on the critical issue of cybersecurity. It examines the process of collecting and organizing data as well as reviewing various tools for text analysis and data analytics and discusses dealing with collections of large datasets and a great deal of diverse data types from legacy system to social networks platforms.
