Countering Brandjacking in the Digital Age PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Countering Brandjacking in the Digital Age PDF full book. Access full book title Countering Brandjacking in the Digital Age by Christopher Hofman. Download full books in PDF and EPUB format.
Author: Christopher Hofman
Publisher: Springer Science & Business Media
ISBN: 1447155807
Category : Law
Languages : en
Pages : 91
Get Book Here
Book Description
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Author: Christopher Hofman
Publisher: Springer Science & Business Media
ISBN: 1447155807
Category : Law
Languages : en
Pages : 91
Get Book Here
Book Description
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages :
Get Book Here
Book Description
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Author: Margherita Antona
Publisher: Springer
ISBN: 3030235602
Category : Computers
Languages : en
Pages : 686
Get Book Here
Book Description
This two-volume set constitutes the proceedings of the 13th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. UAHCI 2019 includes a total of 95 regular papers; they were organized in topical sections named: universal access theory, methods and tools; novel approaches to accessibility; universal access to learning and education; virtual and augmented reality in universal access; cognitive and learning disabilities; multimodal interaction; and assistive environments.
Author: Ghaith Khalil
Publisher: Ghaith Khalil
ISBN: 6200502463
Category :
Languages : en
Pages : 110
Get Book Here
Book Description
This Book is published as a submitted PhD Thesis to Deakin university
Author: Steve Carr
Publisher:
ISBN:
Category :
Languages : en
Pages : 166
Get Book Here
Book Description
Concerned about your company reputation or professional image in a digital, pandemic world? You're not alone. This book give you the information you need to build your brand; take your business public, grow it, or sell it; and rebuild after a crisis. Take these real-world experiences and cases to the bank with advice from a business owner and consultant who's lived it.
Author: Alena Horch
Publisher: GRIN Verlag
ISBN: 3960958366
Category : Business & Economics
Languages : en
Pages : 77
Get Book Here
Book Description
Brands are essential for a company. Hence, they need to be carefully developed and managed. During the last years globalisation and digitalisation have introduced many new channels for companies to connect with their customers. How has consumers' purchasing decision-making process changed in the digital era? How do consumers connect and engage with brands in the changing landscape of the digital age? How can customer loyalty be improved through digital channels? Alena Horch investigates how consumer’s behaviour changed due to digitalisation and how these changes affect traditional brand management. She focusses on the new decision-making process and on the factors that improve customer loyalty. Her book addresses CEOs and marketing managers. Keywords: - digitalisation; - digital marketing tools; - decision-making process; - Corporate Website; - Search Engine Optimization; - E-Mail marketing
Author: Vilma Luoma-aho
Publisher: Edward Elgar Publishing
ISBN: 1802201963
Category : Business & Economics
Languages : en
Pages : 483
Get Book Here
Book Description
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Author: Daniel Cobb
Publisher:
ISBN: 9780998010601
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Gunther M. Brinkman
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Get Book Here
Book Description
Author: Nancy Snow
Publisher: Routledge
ISBN: 0429878958
Category : Political Science
Languages : en
Pages : 504
Get Book Here
Book Description
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
