Author: Ronald Arthur Schrimper
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.
Economics of Agricultural Markets
Author: Ronald Arthur Schrimper
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.
MARKETING FARM PRODUCTS : ECONOMIC ANALYSIS
Author: Geoffrey S. Shepherd
Publisher:
ISBN:
Category :
Languages : en
Pages : 510
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 510
Book Description
Agricultural Marketing and Price Analysis
Author: F. Bailey Norwood
Publisher: Waveland Press
ISBN: 1478648678
Category : Technology & Engineering
Languages : en
Pages : 445
Book Description
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Publisher: Waveland Press
ISBN: 1478648678
Category : Technology & Engineering
Languages : en
Pages : 445
Book Description
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Marketing Farm Products
Author: C. S. Shepherd
Publisher:
ISBN:
Category :
Languages : en
Pages : 462
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 462
Book Description
Marketing Farm Products
Author: Geoffrey S. Shepherd, Gene A. Futrell
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
Book Description
Marketing farm products, economic analysis
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 484
Book Description
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 484
Book Description
Marketing Farm Products, Economic Analysis
Author: Geoffrey Seddon Shepherd
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 520
Book Description
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 520
Book Description
Marketing of Agricultural Products
Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Economic Analysis of Agricultural Projects
Author: James Price Gittinger
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Projects: the "cutting edge" of development; Identifying costs and benefits of agricultural projects; Selecting proper values; Comparing costs and benetits; Applying discounted measures of project worth; Financial analysis cosiderations for agricultural projects; Source of assistance for project preparation.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Projects: the "cutting edge" of development; Identifying costs and benefits of agricultural projects; Selecting proper values; Comparing costs and benetits; Applying discounted measures of project worth; Financial analysis cosiderations for agricultural projects; Source of assistance for project preparation.
Agricultural Marketing and Consumer Behavior in a Changing World
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.