Author: Sam Brier
Publisher: Tuttle Publishing
ISBN: 1462910157
Category : Foreign Language Study
Languages : en
Pages : 190
Book Description
It's amazing how 100 key words and phrases provide instant communication! Do you want to speak simple Vietnamese but are too busy to study it? Are you visiting Vietnam for a short time and want a Vietnamese phrase book to help you communicate? If so, this is the book for you--it's the quickest and easiest way to learn Vietnamese. It's tiny 0.4 x 4.1 x 5.9 inches size makes it incredibly convenient to travel with but without losing the essential content for communication. The idea of Instant Vietnamese is simple--learn 100 words and phrases and say 1,000 things. The trick is knowing which 100 words to learn, but the authors Sam Brier and Linh Doan have solved the problem, choosing only those words you'll hear again and again. Even with a vocabulary this small, you'll be surprised how quickly and fluently you too can communicate in the Vietnamese language. Added features include an easy-to-use pronunciation guide that distinguishes between Northern Vietnamese (as spoken in Hanoi) and Southern Vietnamese (as spoken in Saigon), and a Vietnamese dictionary Here's a sample of what you'll be able to do: Meet people. Go shopping. Ask directions. Ride the subway. Order food and drinks. And much more.
Instant Vietnamese
Quick & Easy Vietnamese
Author: Nancie McDermott
Publisher: Chronicle Books
ISBN: 1452116407
Category : Cooking
Languages : en
Pages : 172
Book Description
From the author of the popular Quick & Easy Thai come these 75 oh-so-delicious recipes for every level of cook. Though it shares certain culinary traditions with its Asian neighbors, Vietnamese cuisine is entirely distinct, focusing on a bounty of fresh fruits, vegetables, and herbs for signature clear, bright flavors with contrasting notes of salty, sweet, sour, and spicy. Creamy chicken curry is paired with the zesty tang of lime juice and the heat from ground pepper and chilies. Crisp, fried fish is served with a puree of pineapple-chili sauce. Delicate, rice paperwrapped summer rolls merit a rich and savory soybean dipping sauce. From snacks and soups to grilled meats and seafood to the essential noodle dishes and desserts, Quick & Easy Vietnamese presents the full spectrum of Vietnamese cooking at its most simply delicious.
Publisher: Chronicle Books
ISBN: 1452116407
Category : Cooking
Languages : en
Pages : 172
Book Description
From the author of the popular Quick & Easy Thai come these 75 oh-so-delicious recipes for every level of cook. Though it shares certain culinary traditions with its Asian neighbors, Vietnamese cuisine is entirely distinct, focusing on a bounty of fresh fruits, vegetables, and herbs for signature clear, bright flavors with contrasting notes of salty, sweet, sour, and spicy. Creamy chicken curry is paired with the zesty tang of lime juice and the heat from ground pepper and chilies. Crisp, fried fish is served with a puree of pineapple-chili sauce. Delicate, rice paperwrapped summer rolls merit a rich and savory soybean dipping sauce. From snacks and soups to grilled meats and seafood to the essential noodle dishes and desserts, Quick & Easy Vietnamese presents the full spectrum of Vietnamese cooking at its most simply delicious.
The Pho Cookbook
Author: Andrea Nguyen
Publisher: Ten Speed Press
ISBN: 1607749580
Category : Cooking
Languages : en
Pages : 170
Book Description
Winner of the 2018 James Beard Foundation Book Award for "Single Subject" category With this comprehensive cookbook, Vietnam’s most beloved, aromatic comfort food--the broth and noodle soup known as pho--is now within your reach. Author Andrea Nguyen first tasted pho in Vietnam as a child, sitting at a Saigon street stall with her parents. That experience sparked a lifelong love of the iconic noodle soup, long before it became a cult food item in the United States. Here Andrea dives deep into pho’s lively past, visiting its birthplace and then teaching you how to successfully make it at home. Options range from quick weeknight cheats to impressive weekend feasts with broth and condiments from scratch, as well as other pho rice noodle favorites. Over fifty versatile recipes, including snacks, salads, companion dishes, and vegetarian and gluten-free options, welcome everyone to the pho table. With a thoughtful guide on ingredients and techniques, plus evocative location photography and deep historical knowledge, The Pho Cookbook enables you to make this comforting classic your own.
Publisher: Ten Speed Press
ISBN: 1607749580
Category : Cooking
Languages : en
Pages : 170
Book Description
Winner of the 2018 James Beard Foundation Book Award for "Single Subject" category With this comprehensive cookbook, Vietnam’s most beloved, aromatic comfort food--the broth and noodle soup known as pho--is now within your reach. Author Andrea Nguyen first tasted pho in Vietnam as a child, sitting at a Saigon street stall with her parents. That experience sparked a lifelong love of the iconic noodle soup, long before it became a cult food item in the United States. Here Andrea dives deep into pho’s lively past, visiting its birthplace and then teaching you how to successfully make it at home. Options range from quick weeknight cheats to impressive weekend feasts with broth and condiments from scratch, as well as other pho rice noodle favorites. Over fifty versatile recipes, including snacks, salads, companion dishes, and vegetarian and gluten-free options, welcome everyone to the pho table. With a thoughtful guide on ingredients and techniques, plus evocative location photography and deep historical knowledge, The Pho Cookbook enables you to make this comforting classic your own.
Survival Vietnamese
Author: Bac Hoai Tran
Publisher: Tuttle Publishing
ISBN: 1462915132
Category : Foreign Language Study
Languages : en
Pages : 134
Book Description
A handy Vietnamese phrasebook and guide to the Vietnamese language, Survival Vietnamese contains basic vocabulary necessary for getting around. This book contains all the necessary words and phrases for speaking Vietnamese in any kind of setting. Perfect for students, tourists, or business people learning Vietnamese or traveling to Vietnam, it also contains a beginner guide to the Vietnamese language, allowing for a deeper understanding of Vietnamese than a typical Vietnamese phrasebook or Vietnamese dictionary. The phrasebook book is broken into four basic sections: Common Vietnamese Expressions and Key Words, Essential Vietnamese Communication Tools, Vietnamese Travel Vocabulary, and making your own sentences. All Vietnamese words and phrases are written in Romanized form as well phonetically, making pronouncing Vietnamese a breeze. Authentic Vietnamese script is also included so that in the case of difficulties the book can be shown to the person the user is trying to communicate with. This phrasebook includes: Hundreds of useful Vietnamese words and expressions. An A-Z index which allows the book to function as an English-Vietnamese dictionary. Romanized forms, phonetic spellings, and Vietnamese script for all words and phrases. A concise background and history of the Vietnamese language. A complete guide to Vietnamese pronunciations. A concise guide to using Vietnamese tones. A brief introduction to Vietnamese grammar. Not everyone has time to attend regular Vietnamese classes. A busy schedule, however, does not mean you cannot learn Vietnamese. With this fun and easy phrase book you will soon be speaking Vietnamese without fear or fuss! Titles in this bestselling phrase book series include: Survival Japanese, Survival Arabic, Survival Vietnamese, Survival Tagalog, Survival Hindi, and Survival Korean
Publisher: Tuttle Publishing
ISBN: 1462915132
Category : Foreign Language Study
Languages : en
Pages : 134
Book Description
A handy Vietnamese phrasebook and guide to the Vietnamese language, Survival Vietnamese contains basic vocabulary necessary for getting around. This book contains all the necessary words and phrases for speaking Vietnamese in any kind of setting. Perfect for students, tourists, or business people learning Vietnamese or traveling to Vietnam, it also contains a beginner guide to the Vietnamese language, allowing for a deeper understanding of Vietnamese than a typical Vietnamese phrasebook or Vietnamese dictionary. The phrasebook book is broken into four basic sections: Common Vietnamese Expressions and Key Words, Essential Vietnamese Communication Tools, Vietnamese Travel Vocabulary, and making your own sentences. All Vietnamese words and phrases are written in Romanized form as well phonetically, making pronouncing Vietnamese a breeze. Authentic Vietnamese script is also included so that in the case of difficulties the book can be shown to the person the user is trying to communicate with. This phrasebook includes: Hundreds of useful Vietnamese words and expressions. An A-Z index which allows the book to function as an English-Vietnamese dictionary. Romanized forms, phonetic spellings, and Vietnamese script for all words and phrases. A concise background and history of the Vietnamese language. A complete guide to Vietnamese pronunciations. A concise guide to using Vietnamese tones. A brief introduction to Vietnamese grammar. Not everyone has time to attend regular Vietnamese classes. A busy schedule, however, does not mean you cannot learn Vietnamese. With this fun and easy phrase book you will soon be speaking Vietnamese without fear or fuss! Titles in this bestselling phrase book series include: Survival Japanese, Survival Arabic, Survival Vietnamese, Survival Tagalog, Survival Hindi, and Survival Korean
Breaking Bao
Author: Clarice Lam
Publisher: Chronicle Books
ISBN: 1797225243
Category : Cooking
Languages : en
Pages : 252
Book Description
From acclaimed pastry chef Clarice Lam: a visually sumptuous pan-Asian baking book exploring an umami-rich array of baked goods, confections, and savory snacks. Breaking Bao is a culinary journey bridging gaps between Asian flavors and global techniques. It is a collection of recipes rooted in renowned chef Clarice Lam’s personal journey of self-discovery and the transformative power of embracing one’s heritage. Here are 88 approachable recipes that are firmly rooted in classical French technique but travel far and wide. Dive into three chapters, exploring: Bao: the fundamentals of baked, steamed, fried, or laminated buns and breads, from golden curry-filled donuts to Rice Dumplings filled with Hong Kong Bolognese to Vietnamese Cinnamon-Raisin Babka. Cakes & Desserts: classics treated with a twist, such as Mango-Yakult Tres Leches Cake, Ovaltine Mochi Marjolaine, and Pandan-Lime Meringue Pie. Snax: savory and sweet treats, from Cantonese-Style Fig and Marzipan Mooncakes to Gochujang-Furikake Caramel Popcorn to Ramen Cheese Itz. Featuring more than 100 stunning photographs by prominent food, lifestyle, and travel photographer Evan Sung, Breaking Bao is a visual feast as well as a go-to cookbook. For home cooks looking to expand their repertories, these projects range from simple cookies and flavored popcorn snacks to lavish mille feuille and laminated pastries. With humor, whimsy, and respect for traditions, Lam invites readers into these pages to break barriers, bread, and bao, all at the same table. ASIAN BAKING EXPERTISE: A daughter of parents from Hong Kong, Clarice Lam has been in the New York City restaurant industry for more than a decade and has garnered an impressive resume, working in Thomas Keller’s Bouchon Bakery, Jean-Georges Vongerichten’s Spice Market, as the executive chef at The Chocolate Room in Brooklyn, and as the opening pastry chef for Kimika, named one of 2021’s best new restaurants in the world by Condé Nast Traveler and a James Beard semifinalist for Best New Restaurant in 2022. Using the nostalgic flavors of her childhood with the techniques imparted to her in culinary school, she is uniquely positioned to create the go-to book on Asian-inspired baking. KITCHEN SUPERSTAR: With 88 foolproof, well-tested recipes, including cakes, cookies, buns, mochi, mooncakes, donuts, and savory snacks, and more than 100 gorgeous photographs, Breaking Bao is your next great recipe book for the Hall of Fame section of your cookbook corner. UNIQUE COOKBOOK: There are not many classically trained pastry chefs writing accessible books for use by home bakers. There are also very few baking books that meld multicultural flavors and techniques. Breaking Bao blends various cuisine staples from countries in Asia with hints of technique drawn from American, European, and traditional Asian baking. Perfect for: Home bakers of all skill levels Asian cuisine and culture enthusiasts Professionally trained chefs and bakers Cookbook collectors and baking book browsers Gift-giving for food lovers’ birthday, housewarming, graduation, or any occasion
Publisher: Chronicle Books
ISBN: 1797225243
Category : Cooking
Languages : en
Pages : 252
Book Description
From acclaimed pastry chef Clarice Lam: a visually sumptuous pan-Asian baking book exploring an umami-rich array of baked goods, confections, and savory snacks. Breaking Bao is a culinary journey bridging gaps between Asian flavors and global techniques. It is a collection of recipes rooted in renowned chef Clarice Lam’s personal journey of self-discovery and the transformative power of embracing one’s heritage. Here are 88 approachable recipes that are firmly rooted in classical French technique but travel far and wide. Dive into three chapters, exploring: Bao: the fundamentals of baked, steamed, fried, or laminated buns and breads, from golden curry-filled donuts to Rice Dumplings filled with Hong Kong Bolognese to Vietnamese Cinnamon-Raisin Babka. Cakes & Desserts: classics treated with a twist, such as Mango-Yakult Tres Leches Cake, Ovaltine Mochi Marjolaine, and Pandan-Lime Meringue Pie. Snax: savory and sweet treats, from Cantonese-Style Fig and Marzipan Mooncakes to Gochujang-Furikake Caramel Popcorn to Ramen Cheese Itz. Featuring more than 100 stunning photographs by prominent food, lifestyle, and travel photographer Evan Sung, Breaking Bao is a visual feast as well as a go-to cookbook. For home cooks looking to expand their repertories, these projects range from simple cookies and flavored popcorn snacks to lavish mille feuille and laminated pastries. With humor, whimsy, and respect for traditions, Lam invites readers into these pages to break barriers, bread, and bao, all at the same table. ASIAN BAKING EXPERTISE: A daughter of parents from Hong Kong, Clarice Lam has been in the New York City restaurant industry for more than a decade and has garnered an impressive resume, working in Thomas Keller’s Bouchon Bakery, Jean-Georges Vongerichten’s Spice Market, as the executive chef at The Chocolate Room in Brooklyn, and as the opening pastry chef for Kimika, named one of 2021’s best new restaurants in the world by Condé Nast Traveler and a James Beard semifinalist for Best New Restaurant in 2022. Using the nostalgic flavors of her childhood with the techniques imparted to her in culinary school, she is uniquely positioned to create the go-to book on Asian-inspired baking. KITCHEN SUPERSTAR: With 88 foolproof, well-tested recipes, including cakes, cookies, buns, mochi, mooncakes, donuts, and savory snacks, and more than 100 gorgeous photographs, Breaking Bao is your next great recipe book for the Hall of Fame section of your cookbook corner. UNIQUE COOKBOOK: There are not many classically trained pastry chefs writing accessible books for use by home bakers. There are also very few baking books that meld multicultural flavors and techniques. Breaking Bao blends various cuisine staples from countries in Asia with hints of technique drawn from American, European, and traditional Asian baking. Perfect for: Home bakers of all skill levels Asian cuisine and culture enthusiasts Professionally trained chefs and bakers Cookbook collectors and baking book browsers Gift-giving for food lovers’ birthday, housewarming, graduation, or any occasion
Vietnamese Food Any Day
Author: Andrea Nguyen
Publisher: Ten Speed Press
ISBN: 0399580360
Category : Cooking
Languages : en
Pages : 242
Book Description
Delicious, fresh Vietnamese food is achievable any night of the week with this cookbook's 80 accessible, easy recipes. IACP AWARD FINALIST • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY NPR • The Washington Post • Eater • Food52 • Epicurious • Christian Science Monitor • Library Journal Drawing on decades of experience, as well as the cooking hacks her mom adopted after fleeing from Vietnam to America, award-winning author Andrea Nguyen shows you how to use easy-to-find ingredients to create true Vietnamese flavors at home—fast. With Nguyen as your guide, there’s no need to take a trip to a specialty grocer for favorites such as banh mi, rice paper rolls, and pho, as well as recipes for Honey-Glazed Pork Riblets, Chile Garlic Chicken Wings, Vibrant Turmeric Coconut Rice, and No-Churn Vietnamese Coffee Ice Cream. Nguyen’s tips and tricks for creating Viet food from ingredients at national supermarkets are indispensable, liberating home cooks and making everyday cooking easier.
Publisher: Ten Speed Press
ISBN: 0399580360
Category : Cooking
Languages : en
Pages : 242
Book Description
Delicious, fresh Vietnamese food is achievable any night of the week with this cookbook's 80 accessible, easy recipes. IACP AWARD FINALIST • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY NPR • The Washington Post • Eater • Food52 • Epicurious • Christian Science Monitor • Library Journal Drawing on decades of experience, as well as the cooking hacks her mom adopted after fleeing from Vietnam to America, award-winning author Andrea Nguyen shows you how to use easy-to-find ingredients to create true Vietnamese flavors at home—fast. With Nguyen as your guide, there’s no need to take a trip to a specialty grocer for favorites such as banh mi, rice paper rolls, and pho, as well as recipes for Honey-Glazed Pork Riblets, Chile Garlic Chicken Wings, Vibrant Turmeric Coconut Rice, and No-Churn Vietnamese Coffee Ice Cream. Nguyen’s tips and tricks for creating Viet food from ingredients at national supermarkets are indispensable, liberating home cooks and making everyday cooking easier.
Ever-Green Vietnamese
Author: Andrea Nguyen
Publisher: Ten Speed Press
ISBN: 1984859862
Category : Cooking
Languages : en
Pages : 305
Book Description
Plant-based cooking meets the dynamic flavors of Vietnamese cuisine in these 125+ recipes and variations—from the James Beard Award–winning author of Vietnamese Food Every Day Although many people think of Vietnamese cooking as beefy pho and meat-filled sandwiches, traditional Vietnamese cooking has always involved a lot of plants and seafood and a little meat. In Ever-Green Vietnamese, Andrea Nguyen details how cooks in her home country draw on their natural resourcefulness and Buddhist traditions to showcase a wide array of herbs and vegetables in flavorful, comforting recipes. Filled with the brilliant advice and exceptional teaching Nguyen is known for, the book offers recipes for flavor-boosting condiments and sauces (her incredible DIY vegan fish sauce), exciting ways to enjoy tofu, and dozens of vegetable-driven sides and mains, including a few that incorporate a bit of meat (many with vegetarian or vegan options). Home cooks will revel in Nguyen's ingenious recipes for: favorite snacks, like Smoky Tofu-Nori Wontons and Steamed Veggie Bao Vietnamese classics, like Fast Vegetarian Pho and Banh Mi with Vegan Mayonnaise and Bologna simple sides, like Nuoc Cham Cabbage Stir-Fry and Green Mango, Beet, and Herb Salad wholesome hacks, like Sweet Potato and Shrimp Fritters and Oven-Fried Crispy Shiitake Imperial Rolls Full of cultural context, loads of instruction, and practical cooking tips, Ever-Green Vietnamese is perfect for anyone looking to incorporate plant-based Vietnamese cooking into their busy lives.
Publisher: Ten Speed Press
ISBN: 1984859862
Category : Cooking
Languages : en
Pages : 305
Book Description
Plant-based cooking meets the dynamic flavors of Vietnamese cuisine in these 125+ recipes and variations—from the James Beard Award–winning author of Vietnamese Food Every Day Although many people think of Vietnamese cooking as beefy pho and meat-filled sandwiches, traditional Vietnamese cooking has always involved a lot of plants and seafood and a little meat. In Ever-Green Vietnamese, Andrea Nguyen details how cooks in her home country draw on their natural resourcefulness and Buddhist traditions to showcase a wide array of herbs and vegetables in flavorful, comforting recipes. Filled with the brilliant advice and exceptional teaching Nguyen is known for, the book offers recipes for flavor-boosting condiments and sauces (her incredible DIY vegan fish sauce), exciting ways to enjoy tofu, and dozens of vegetable-driven sides and mains, including a few that incorporate a bit of meat (many with vegetarian or vegan options). Home cooks will revel in Nguyen's ingenious recipes for: favorite snacks, like Smoky Tofu-Nori Wontons and Steamed Veggie Bao Vietnamese classics, like Fast Vegetarian Pho and Banh Mi with Vegan Mayonnaise and Bologna simple sides, like Nuoc Cham Cabbage Stir-Fry and Green Mango, Beet, and Herb Salad wholesome hacks, like Sweet Potato and Shrimp Fritters and Oven-Fried Crispy Shiitake Imperial Rolls Full of cultural context, loads of instruction, and practical cooking tips, Ever-Green Vietnamese is perfect for anyone looking to incorporate plant-based Vietnamese cooking into their busy lives.
The Vietnam War and International Law, Volume 3
Author: Richard A. Falk
Publisher: Princeton University Press
ISBN: 1400868246
Category : Law
Languages : en
Pages : 966
Book Description
Issues of the war that have provoked public controversy and legal debate over the last two years—the Cambodian invasion of May-June 1970, the disclosure in November 1969 of the My Lai massacre, and the question of war crimes—are the focus of Volume 3. As in the previous volumes, the Civil War Panel of the American Society of International Law has endeavored to select the most significant legal writing on the subject and to provide, to the extent possible, a balanced presentation of opposing points of view. Parts I and II deal directly with the Cambodian, My Lai, and war crimes debates. Related questions are treated in the rest of the volume: constitutional debate on the war; the distribution of functions among coordinate branches of the government; the legal status of the insurgent regime in the struggle for control of South Vietnam; prospects for settlement without a clear-cut victory; and Vietnam's role in general world order. The articles reflect the views of some forty contributors: among them, Jean Lacouture, Henry Kissinger, John Norton Moore, Quincy Wright, William H. Rhenquist, and Richard A. Falk. Originally published in 1972. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Publisher: Princeton University Press
ISBN: 1400868246
Category : Law
Languages : en
Pages : 966
Book Description
Issues of the war that have provoked public controversy and legal debate over the last two years—the Cambodian invasion of May-June 1970, the disclosure in November 1969 of the My Lai massacre, and the question of war crimes—are the focus of Volume 3. As in the previous volumes, the Civil War Panel of the American Society of International Law has endeavored to select the most significant legal writing on the subject and to provide, to the extent possible, a balanced presentation of opposing points of view. Parts I and II deal directly with the Cambodian, My Lai, and war crimes debates. Related questions are treated in the rest of the volume: constitutional debate on the war; the distribution of functions among coordinate branches of the government; the legal status of the insurgent regime in the struggle for control of South Vietnam; prospects for settlement without a clear-cut victory; and Vietnam's role in general world order. The articles reflect the views of some forty contributors: among them, Jean Lacouture, Henry Kissinger, John Norton Moore, Quincy Wright, William H. Rhenquist, and Richard A. Falk. Originally published in 1972. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Winners & Losers: Battles, Retreats, Gains, Losses, and Ruins from the Vietnam War
Author: Gloria Emerson
Publisher: W. W. Norton & Company
ISBN: 0393349551
Category : History
Languages : en
Pages : 442
Book Description
The National Book Award–winning classic on the Vietnam War, reissued for the war’s fiftieth anniversary. Based on interviews with both Americans and Vietnamese, Winners and Losers is Gloria Emerson’s powerful portrait of the Vietnam War. From soldiers on the battlefield to protesters on the home front, Emerson chronicles the war’s impact on ordinary lives with characteristic insight and brilliance. Today, as we approach the fiftieth anniversary of the Gulf of Tonkin incident, much of the physical and emotional damage from that conflict—the empty political rhetoric, the mounting casualties, and the troubled homecomings of shell-shocked soldiers—is once again part of the American experience. Winners and Losers remains a potent reminder of the danger of blindly applied American power, and its poignant truths are the legacy of a remarkable journalist.
Publisher: W. W. Norton & Company
ISBN: 0393349551
Category : History
Languages : en
Pages : 442
Book Description
The National Book Award–winning classic on the Vietnam War, reissued for the war’s fiftieth anniversary. Based on interviews with both Americans and Vietnamese, Winners and Losers is Gloria Emerson’s powerful portrait of the Vietnam War. From soldiers on the battlefield to protesters on the home front, Emerson chronicles the war’s impact on ordinary lives with characteristic insight and brilliance. Today, as we approach the fiftieth anniversary of the Gulf of Tonkin incident, much of the physical and emotional damage from that conflict—the empty political rhetoric, the mounting casualties, and the troubled homecomings of shell-shocked soldiers—is once again part of the American experience. Winners and Losers remains a potent reminder of the danger of blindly applied American power, and its poignant truths are the legacy of a remarkable journalist.
Brand Management
Author: Michael Beverland
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522
Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522
Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.