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Author: Rakesh V. Vohra
Publisher: Cambridge University Press
ISBN: 1107010659
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.
Author: Rakesh V. Vohra
Publisher: Cambridge University Press
ISBN: 1107010659
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.
Author: Luis C. Corchón
Publisher: Edward Elgar Publishing
ISBN: 1788112784
Category : Business & Economics
Languages : en
Pages : 547
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Book Description
This second volume of the Handbook includes original contribution by experts in the field. It provides up-to-date surveys of the most relevant applications of game theory to industrial organization. The book covers both classical as well as new IO topics such as mergers in markets with homogeneous and differentiated goods, leniency and coordinated effects in cartels and mergers, static and dynamic contests, consumer search and product safety, strategic delegation, platforms and network effects, auctions, environmental and resource economics, intellectual property, healthcare, corruption, experimental industrial organization and empirical models of R&D.
Author: Charles Noussair
Publisher: John Wiley & Sons
ISBN: 1118790685
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Comprised of 10 surveys by leading scholars, this collection showcases the largest and fastest growing strands of research on market behaviour in experimental economics. Covers topics such as asset markets, contests, environmental policy, frictions, general equilibrium, labour markets, multi-unit auctions, oligopoly markets, and prediction markets Focuses on the literature that has helped economists best understand how markets operate Assesses the impact of developments in theory, policy, and research methods
Author: Serguei Netessine
Publisher: Springer Science & Business Media
ISBN: 0387980261
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Author: Fidow Abdikadir Noor
Publisher: IPR Journals and Book Publishers
ISBN: 9914752950
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
TOPICS IN THE BOOK Effect of Covid-19 on Loan Repayment of Small Businesses in Kenya: A Case Study of Eastleigh Business Community The Influence of Customer Retention Strategies on the Organization Performance of Commercial Banks in Thika Town Porter’s Five Forces Influence on Competitive Advantage in Telecommunication Industry in Kenya Corporate Aggression: A Comprehensive Review of Price War
Author: Saibal Ray
Publisher: Springer Nature
ISBN: 3030317331
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Author:
Publisher: American Bar Association
ISBN: 9781604420449
Category : Law
Languages : en
Pages : 840
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Book Description
This massive 3-volume, hardcover examination of the history, design and enforcement of competition law is for judges, enforcement officials, lawyers, and economists-anyone who wishes to understand the jurisprudential, substantive, and methodological issues confronting modern competition law and policy. The authors of this book include policy makers, academics, economists, and lawyers from across the globe, ensuring a variety of perspectives and approaches on competition law and policy.
Author: Grace Rechner
Publisher: Grace Rechner
ISBN: 0645876860
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
In a world driven by consumer choices, understanding why customers buy is the key to success for businesses in every industry. Grace Rechner's groundbreaking book, "Why Customers Buy," delves into the intricate world of consumer psychology, uncovering the underlying motivations and decision-making processes that drive purchasing behavior. Drawing from extensive research and real-world examples, Rechner explores the fascinating interplay between emotions, cognitive biases, and social influences that shape our buying decisions. She reveals the core psychological principles that drive customer behavior, providing invaluable insights and practical strategies for businesses to enhance their marketing efforts and boost sales. "Why Customers Buy" takes readers on a journey through the customer's mind, unraveling the complexities of consumer behavior and offering a fresh perspective on what truly drives purchase decisions. From the initial stages of need recognition to the final purchase, Rechner uncovers the hidden factors that influence customer choices, such as the impact of social proof, the allure of scarcity, and the power of storytelling. With an emphasis on practicality, Rechner equips businesses with actionable techniques to leverage consumer psychology in their marketing and sales strategies. Readers will learn how to craft compelling messaging that resonates with customers' emotional needs, build trust through authenticity, and optimize the customer experience to create long-lasting loyalty. Throughout the book, Rechner presents thought-provoking case studies, expert interviews, and hands-on exercises, allowing readers to apply the principles and strategies discussed to their own businesses. Whether you're a marketing professional, business owner, or aspiring entrepreneur, "Why Customers Buy" provides a comprehensive toolkit to unlock the mysteries of customer behavior and transform your approach to sales and marketing. By embracing the psychological factors that influence customer decisions, businesses can gain a competitive edge, create impactful connections with their target audience, and ultimately drive growth and success in today's dynamic marketplace. "Why Customers Buy" is an indispensable guide for anyone seeking to unravel the enigma of consumer behavior and harness its power to drive business success.
Author: Klaus Mathis
Publisher: Springer
ISBN: 3030116115
Category : Law
Languages : en
Pages : 358
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Book Description
This book further develops both the traditional and the behavioural approach to competition law, and applies these approaches to a variety of timely issues. It discusses several fundamental questions regarding competition law and economics, and explores the applications of competition law and economics. In turn, the book analyses the interplay of intellectual property rights and patents in various aspects of competition law, and investigates the impacts that developments in information technology, such as big data analytics, have on competition law. The book also discusses the impact of energy law reforms on energy markets from a competition law perspective. Competition law is a classic field of economic analysis. This is largely due to the fact that competition law uses terms such as market, price, and competition and must therefore rely on economic know-how and analyses. In the United States, economic analysis has greatly influenced not just the scholarship on antitrust law, but also judicial decisions and agency enforcement. Antitrust law and economics are based on the traditional paradigm of neoclassical economics, which relies on the assumption that the market players, i.e. consumers and producers, are rational. This approach to competition law was later received in Europe under the banner of a “more economic approach”. For the past two decades, behavioural law and economics, which seeks to generate better insights into legal phenomena by providing more realistic psychological foundations for economic models, and to offer a multitude of applications in legislation and legal adjudication, has challenged the traditional economic approach to law in general and, more recently, to competition law specifically.
Author: New York University. Institute of Retail Management
Publisher:
ISBN:
Category : Retail trade Periodicals
Languages : en
Pages : 450
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Book Description
