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Author: Norazah Mohd Suki
Publisher: UUM Press
ISBN: 6294910463
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed the way businesses think about their commitment to sustainability. She emphasises that businesses that adopt sustainable practices and successfully promote their green initiatives can attract environmentally conscious customers who are willing to pay a premium for greener options. In addition, green marketing encourages businesses to adopt sustainable practices that can lead to cost savings and improve efficiency, as well as build a positive brand image and enhance their reputation. Businesses label their sustainable products with recognised certifications and labels such as Energy Star, USDA Organic or Forest Stewardship Council to give consumers immediate credibility and assurance. These certifications serve as visual cues that communicate the product’s sustainable attributes and help consumers make an informed decision. They provide transparent product information on the product’s sustainability features, including the materials used, manufacturing processes and supply chain practices, to increase consumer confidence and use QR codes or dedicated web pages to provide detailed information that interested consumers can easily access. This professorial inaugural lecture series focuses on critical green marketing issues and is a comprehensive resource for marketers, managers, retailers, advertisers, academics and marketing students. The lecture series is also suitable as a teaching tool and for discussion in a variety of courses in different disciplines at both undergraduate and postgraduate levels around the world.
Author: Norazah Mohd Suki
Publisher: UUM Press
ISBN: 6294910463
Category : Business & Economics
Languages : en
Pages : 70
Get Book Here
Book Description
Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed the way businesses think about their commitment to sustainability. She emphasises that businesses that adopt sustainable practices and successfully promote their green initiatives can attract environmentally conscious customers who are willing to pay a premium for greener options. In addition, green marketing encourages businesses to adopt sustainable practices that can lead to cost savings and improve efficiency, as well as build a positive brand image and enhance their reputation. Businesses label their sustainable products with recognised certifications and labels such as Energy Star, USDA Organic or Forest Stewardship Council to give consumers immediate credibility and assurance. These certifications serve as visual cues that communicate the product’s sustainable attributes and help consumers make an informed decision. They provide transparent product information on the product’s sustainability features, including the materials used, manufacturing processes and supply chain practices, to increase consumer confidence and use QR codes or dedicated web pages to provide detailed information that interested consumers can easily access. This professorial inaugural lecture series focuses on critical green marketing issues and is a comprehensive resource for marketers, managers, retailers, advertisers, academics and marketing students. The lecture series is also suitable as a teaching tool and for discussion in a variety of courses in different disciplines at both undergraduate and postgraduate levels around the world.
Author: Paul Hawken
Publisher:
ISBN: 9781857992168
Category : Economic development
Languages : en
Pages : 253
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Book Description
Paul Hawken believes that the impending ecological catastrophe cannot be prevented by individuals - only big business is powerful and influential enough to reverse the present trend. In this book he sets out to show the need for a new relationship between governments and businesses, believing that their present collusion against the public is undemocratic.
Author: Dr. Johannes Lehmann
Publisher: Earthscan
ISBN: 1849770557
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
"Biochar is the carbon-rich product when biomass (such as wood, manure, or crop residues) is heated in a closed container with little or no available air. It can be used to improve agriculture and the environment in several ways, and its stability in soil and superior nutrient-retention properties make it an ideal soil amendment to increase crop yields. In addition to this, biochar sequestration, in combination with sustainable biomass production, can be carbon-negative and therefore used to actively remove carbon dioxide from the atmosphere, with major implications for mitigation of climate change. Biochar production can also be combined with bioenergy production through the use of the gases that are given off in the pyrolysis process.This book is the first to synthesize the expanding research literature on this topic. The book's interdisciplinary approach, which covers engineering, environmental sciences, agricultural sciences, economics and policy, is a vital tool at this stage of biochar technology development. This comprehensive overview of current knowledge will be of interest to advanced students, researchers and professionals in a wide range of disciplines"--Provided by publisher.
Author: Marco Keiner
Publisher: Springer Science & Business Media
ISBN: 1402049080
Category : Science
Languages : en
Pages : 258
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Book Description
This book presents a broad discussion on sustainable development, rethinking and improving its effectiveness as a paradigm of today and tomorrow. Outstanding visionary thinkers and scientists offer their timely assessment on the future prospects of mankind: In what direction are we heading? How can the world become more just and equitable, and how can future development be sustained to adequately address economic, social, and – perhaps most important – environmental issues?
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Timothy Morton
Publisher: Columbia University Press
ISBN: 0231541368
Category : Philosophy
Languages : en
Pages : 257
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Book Description
Timothy Morton argues that ecological awareness in the present Anthropocene era takes the form of a strange loop or Möbius strip, twisted to have only one side. Deckard travels this oedipal path in Blade Runner (1982) when he learns that he might be the enemy he has been ordered to pursue. Ecological awareness takes this shape because ecological phenomena have a loop form that is also fundamental to the structure of how things are. The logistics of agricultural society resulted in global warming and hardwired dangerous ideas about life-forms into the human mind. Dark ecology puts us in an uncanny position of radical self-knowledge, illuminating our place in the biosphere and our belonging to a species in a sense that is far less obvious than we like to think. Morton explores the logical foundations of the ecological crisis, which is suffused with the melancholy and negativity of coexistence yet evolving, as we explore its loop form, into something playful, anarchic, and comedic. His work is a skilled fusion of humanities and scientific scholarship, incorporating the theories and findings of philosophy, anthropology, literature, ecology, biology, and physics. Morton hopes to reestablish our ties to nonhuman beings and to help us rediscover the playfulness and joy that can brighten the dark, strange loop we traverse.
Author:
Publisher: Smashbooks
ISBN:
Category :
Languages : en
Pages : 594
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Book Description
Author: Megan E. Jenkins
Publisher:
ISBN: 9781734856101
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher: World Bank Publications
ISBN: 9780195211238
Category : Political Science
Languages : en
Pages : 164
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Book Description
Assessing Aid determines that the effectiveness of aid is not decided by the amount received but rather the institutional and policy environment into which it is accepted. It examines how development assistance can be more effective at reducing global poverty and gives five mainrecommendations for making aid more effective: targeting financial aid to poor countries with good policies and strong economic management; providing policy-based aid to demonstrated reformers; using simpler instruments to transfer resources to countries with sound management; focusing projects oncreating and transmitting knowledge and capacity; and rethinking the internal incentives of aid agencies.
Author: Mieczysław P. Boduszyński
Publisher: JHU Press
ISBN: 0801899192
Category : Political Science
Languages : en
Pages : 359
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Book Description
In the 1990s, amid political upheaval and civil war, the Socialist Federal Republic of Yugoslavia dissolved into five successor states. The subsequent independence of Montenegro and Kosovo brought the total number to seven. Balkan scholar and diplomat to the region Mieczyslaw P. Boduszynski examines four of those states—Croatia, Slovenia, Macedonia, and the Federal Republic of Yugoslavia—and traces their divergent paths toward democracy and Euro-Atlantic integration over the past two decades. Boduszynski argues that regime change in the Yugoslav successor states was powerfully shaped by both internal and external forces: the economic conditions on the eve of independence and transition and the incentives offered by the European Union and other Western actors to encourage economic and political liberalization. He shows how these factors contributed to differing formulations of democracy in each state. The author engages with the vexing problems of creating and sustaining democracy when circumstances are not entirely supportive of the effort. He employs innovative concepts to measure the quality of and prospects for democracy in the Balkan region, arguing that procedural indicators of democratization do not adequately describe the stability of liberalism in post-communist states. This unique perspective on developments in the region provides relevant lessons for regime change in the larger post-communist world. Scholars, practitioners, and policymakers will find the book to be a compelling contribution to the study of comparative politics, democratization, and European integration.
