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Author: Lawrence G. Friedman
Publisher: Routledge
ISBN: 0750674601
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers. It demonstrates how the great success stories hinge around the creative use of new technologies and new channels, involving a careful mix of all the available routes to market to get to more people, more efficiently and more often.
Author: Stefan Page
Publisher: Chronicle Books
ISBN: 1452136386
Category : Juvenile Fiction
Languages : en
Pages : 18
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Book Description
In this story, readers get to visit local farmers, fill baskets with fresh fruits and vegetables, and then head home to cook a feast, all with goodies from the farmers' market! Featuring Stefan Page's graphic art, this delightful ebook is filled with bold splashes of color and unique patterns. Plus, this is a fixed-format version of the book, which looks nearly identical to the print version.
Author: Sangram Vajre
Publisher: Lioncrest Publishing
ISBN: 9781544523378
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business-and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you're in. You'll learn how to take your business from ideation to execution and predict your next MOVE more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.
Author: Lawrence Friedman
Publisher: Routledge
ISBN: 113640046X
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Author: V. Kasturi Rangan
Publisher: Harvard Business Press
ISBN: 9781591397663
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author: Professor David Pennington
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472443705
Category : History
Languages : en
Pages : 209
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Book Description
Going to Market rethinks women’s contributions to the early modern commercial economy. A number of previous studies have focused on whether or not the early modern period closed occupational opportunities for women. By attending to women’s everyday business practices, and not merely to their position on the occupational ladder, this book shows that they could take advantage of new commercial opportunities and exercise a surprising degree of economic agency. Through an investigation of a broad range of primary sources - including popular literature, criminal records, and civil litigation depositions - the study reconstructs how women did business and negotiated with male householders, authorities, customers, and competitors.
Author: Joana Inch
Publisher:
ISBN: 9781781335031
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue.
Author: Lawrence G. Friedman
Publisher: Routledge
ISBN: 0750674601
Category : Business & Economics
Languages : en
Pages : 295
Get Book Here
Book Description
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers. It demonstrates how the great success stories hinge around the creative use of new technologies and new channels, involving a careful mix of all the available routes to market to get to more people, more efficiently and more often.
Author: Lawrence Friedman
Publisher: Routledge
ISBN: 1136400451
Category : Business & Economics
Languages : en
Pages : 295
Get Book Here
Book Description
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Author: Manuel Hinds
Publisher: World Bank Publications
ISBN:
Category : Post-communism
Languages : en
Pages : 27
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Book Description
Insights into the major task of privatization facing Eastern European countries: about the key decisions to be made and about such important issues as whether to sell state enterprises or give them away (and to whom and in what sequence).
Author: Frank Lemser
Publisher: BoD – Books on Demand
ISBN: 3756845486
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples. Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com. In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development. Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.
