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Author: World Bank
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Author: World Bank
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
Get Book Here
Book Description
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author: Roger N. Lancaster
Publisher: Univ of California Press
ISBN: 9780520915527
Category : Social Science
Languages : en
Pages : 370
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Book Description
"Rambo took the barrios by storm: Spanish videotapes of the movie were widely available, and nearly all the boys and young men had seen it, usually on the VCRs of their family's more affluent friends. . . . As one young Sandinista commented, 'Rambo is like the Nicaraguan soldier. He's a superman. And if the United States invades, we'll cut the marines down like Rambo did.' And then he mimicked Rambo's famous war howl and mimed his arc of machine gun fire. We both laughed."—from the book There is a Nicaragua that Americans have rarely seen or heard about, a nation of jarring political paradoxes and staggering social and cultural flux. In this Nicaragua, the culture of machismo still governs most relationships, insidious racism belies official declarations of ethnic harmony, sexual relationships between men differ starkly from American conceptions of homosexuality, and fascination with all things American is rampant. Roger Lancaster reveals the enduring character of Nicaraguan society as he records the experiences of three families and their community through times of war, hyperinflation, dire shortages, and political turmoil. Life is hard for the inhabitants of working class barrios like Doña Flora, who expects little from men and who has reared her four children with the help of a constant female companion; and life is hard for Miguel, undersized and vulnerable, stigmatized as a cochón—a "faggot"—until he learned to fight back against his brutalizers. Through candid discussions with young and old Nicaraguans, men and women, Lancaster constructs an account of the successes and failures of the 1979 Sandinista Revolution, documenting the effects of war and embargo on the cultural and economic fabric of Nicaraguan society. He tracks the break up of families, surveys informal networks that allow female-headed households to survive, explores the gradual transformation of the culture of machismo, and reveals a world where heroic efforts have been stymied and the best hopes deferred. This vast chronicle is sustained by a rich theoretical interpretation of the meanings of ideology, power, and the family in a revolutionary setting. Played out against a backdrop of political travail and social dislocation, this work is a story of survival and resistance but also of humor and happiness. Roger Lancaster shows us that life is hard, but then too, life goes on.
Author: Ameenah Gurib-Fakim
Publisher: John Wiley & Sons
ISBN: 1118460588
Category : Technology & Engineering
Languages : en
Pages : 1141
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Book Description
Novel Plant Bioresources: Applications in Food, Medicine and Cosmetics serves as the definitive source of information on under-utilized plant species, and fills a key niche in our understanding of the relationship of human beings with under-utilized plants. By covering applications in food, medicine and cosmetics, the book has a broad appeal. In a climate of growing awareness about the perils of biodiversity loss, the world is witnessing an unprecedented interest in novel plants, which are increasingly prized for their potential use in aromas, dyes, foods, medicines and cosmetics. This book highlights these plants and their uses. After an introductory section which sets the scene with an overview of the historical and legislative importance of under-utilized plants, the main four parts of the book are dedicated to the diverse potential application of novel plant bioresources in Food, Medicine, Ethnoveterinary Medicine and Cosmetics. Examples and contributors are drawn from Africa, Europe, the USA and Asia. The economic, social, and cultural aspects of under-utilized plant species are addressed, and the book provides a much needed boost to the on-going effort to focus attention on under-utilized plant species and conservation initiatives. By focusing on novel plants and the agenda for sustainable utilization, Novel Plant Bioresources highlights key issues relevant to under-utilized plant genetic resources, and brings together international scholars on this important topic.
Author: Alan Jefferson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 356
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Book Description
Author: Stephen F. Witt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Author: Jonathan Lautze
Publisher: Routledge
ISBN: 1315282038
Category : Nature
Languages : en
Pages : 359
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Book Description
The Zambezi river is the fourth longest in Africa, crossing or bordering Zambia, Angola, Namibia, Botswana, Zimbabwe and Mozambique. The river basin is widely recognised as one of the most important basins in southern Africa and is the focus of contested development, including water for hydropower and for agriculture and the environment. This book provides a thorough review of water and sustainable development in the Zambezi, in order to identify critical issues and propose constructive ways forward. The book first reviews the availability and use of water resources in the basin, outlines the basin’s economic potential and highlights key concerns related to climate vulnerability and risk. Focus is then devoted to hydropower and the water-energy-food (WEF) nexus, sustainable agricultural water management, and threats and opportunities related to provision of ecosystem services. The impact of urbanisation and water quality is also examined, as well as ways to enhance transboundary water cooperation. Last, the book assesses the level of water security in the basin, and provides suggestions for achieving Sustainable Development Goal (SDG) 6. Throughout, emphasis is placed on entry points for basin-level management to foster improved paths forward.
Author: Peter MacNulty
Publisher:
ISBN: 9789284413959
Category : Ecotourism
Languages : en
Pages : 0
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Book Description
Tourism products are the basis for a destination's tourism sector operation: This Handbookoutlines the essential elements in the process of tourism product development planning and implementation. It illustrates successful approaches and case studies and sets out best practice examples and benchmarks."
Author: Marie-Theres Albert
Publisher: Walter de Gruyter
ISBN: 311030838X
Category : Art
Languages : de
Pages : 212
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Book Description
The publication is the first in a new series on existing and innovative paradigms in Heritage Studies. The series aims at systematising and developing the academic discourse on heritage, which has yielded a wealth and breadth of contributions over the past few years. The publication offers its own emphasis by developing heritage studies with a perspective towards and as a contribution to human development. It thus offers a vision for the construction and establishment of a new discipline. The academic mainsprings and research interests of this repositioning of heritage studies as an academic discipline are discussed by internationally renowned thinkers and heritage practitioners. The publication thus establishes first important points for discussion. Central to this publication are questions concerning the sustainable protection and use of heritage, focussing on the world cultural heritage and intangible cultural heritage, but equally questions on the relation of heritage and memory and how these could mutually enrich our understanding of heritage.
Author: World Bank
Publisher: World Bank Publications
ISBN: 9780821357491
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This publication is the third in a series of annual reports giving a comparative analysis of business regulations and their enforcement across 155 countries and over time. Comparable data indicators are given for 10 topics: starting a business, dealing with licences, hiring and firing workers, registering property, getting credit, investment protection, paying taxes, trading across borders, enforcing contracts, and closing a business. These indicators are used to assess socio-economic outcomes including levels of unemployment and poverty, productivity, investment and corruption; and to identify which regulatory measures enhance business activity and those that work to constrain it. This is a co-publication of the World Bank and the International Finance Corporation.
