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American Icon

American Icon PDF Author: Bryce G. Hoffman
Publisher: Three Rivers Press
ISBN: 0307886050
Category : Automobile industry and trade
Languages : en
Pages : 434

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Book Description
A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.