Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE PDF Download
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Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
Get Book Here
Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Dr. Babar Zamaan Mohammed
Publisher: Book Rivers
ISBN: 9390548780
Category : Sports & Recreation
Languages : en
Pages :
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Book Description
Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.
Author: Shalien N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : nl
Pages :
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Book Description
Author: Akhila Kumar Sahu
Publisher: Springer Nature
ISBN: 9819928702
Category : Technology & Engineering
Languages : en
Pages : 288
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Book Description
This volume comprises the select proceedings of the International Conference on Materials for Energy Storage and Conservation (MESC 2022). It aims to provide a comprehensive spectrum picture of the state-of-the-art research and development in diverse areas such as energy conservation, chemical energy storage, electrical and electromagnetic energy storage, energy management, biological energy storage, nanotechnology for renewable energy, solar cell materials, thermal energy storage, energy storage risk analysis, environment and health effects of energy efficiency, among others. This volume will be of interest to researchers, academicians, professionals, policymakers, scientists, and members of the industry working in the field of energy storage and conservation.
Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 940
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Book Description
Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1466699590
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: James Arbib
Publisher:
ISBN: 9780999401606
Category :
Languages : en
Pages :
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Book Description
Author: Chandre Dharma-wardana
Publisher: World Scientific
ISBN: 9814425427
Category : Science
Languages : en
Pages : 518
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Book Description
This is a highly interdisciplinary book straddling physics and complex systems such as living organisms. The presentation is from the perspective of physics, in a manner accessible to those interested in scientific knowledge integrated within its socio-cultural and philosophical backgrounds. Two key areas of human understanding, namely physics and conscious complex systems, are presented in simple language. An optional technical presentation is also given in parallel where it is needed.
