Creating Effective TV Commercials PDF Download
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Author: Huntley Baldwin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Huntley Baldwin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Hooper White
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author: Huntley Baldwin
Publisher: N T C Business Books
ISBN: 9780844230313
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Harry Wayne McMahan
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 232
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Book Description
Author: Harry Wayne McMahan
Publisher:
ISBN: 9780243644124
Category :
Languages : en
Pages :
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Book Description
Author: Charles Anthony Wainwright
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 332
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Book Description
Author: Charles Anthony Wainwright
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 328
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Book Description
This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
Author: Harry Wayne McMahan
Publisher: Hardpress Publishing
ISBN: 9781290325110
Category : Television advertising
Languages : en
Pages : 234
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Book Description
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Author: Ivan Cury
Publisher: CRC Press
ISBN: 1136070303
Category : Art
Languages : en
Pages : 243
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Book Description
A comprehensive guide to production techniques for making commercials
