Concise Introduction to Sport Marketing PDF Download

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Concise Introduction to Sport Marketing

Concise Introduction to Sport Marketing PDF Author: T. B. Cornwell
Publisher: Edward Elgar Publishing
ISBN: 1802208410
Category : Sports & Recreation
Languages : en
Pages : 207

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Book Description
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.