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Author: Fabiana Grieco Cabral de Mello Vetritti
Publisher: Editora Senac São Paulo
ISBN: 8539636700
Category : Business & Economics
Languages : pt-BR
Pages : 260
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Book Description
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Comunicação na sociedade contemporânea conectada busca apresentar, de forma abrangente, os fundamentos e as características da sociedade em rede, os avanços da cultura digital e as mudanças de comportamento da população conectada, incluindo a questão da mobilização por ideologias e direitos nas redes sociais. Com foco no mercado de trabalho, a obra aborda temas como: o valor da marca, o ecossistema de comunicação das marcas e organizações e o diálogo entre a sociedade e a comunicação organizacional no pós-pandemia da covid-19. Este livro trata ainda da comunicação na era pós-digital, apontando as tecnologias como commodities e as possíveis inovações no setor.
Author: Fabiana Grieco Cabral de Mello Vetritti
Publisher: Editora Senac São Paulo
ISBN: 8539636700
Category : Business & Economics
Languages : pt-BR
Pages : 260
Get Book Here
Book Description
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Comunicação na sociedade contemporânea conectada busca apresentar, de forma abrangente, os fundamentos e as características da sociedade em rede, os avanços da cultura digital e as mudanças de comportamento da população conectada, incluindo a questão da mobilização por ideologias e direitos nas redes sociais. Com foco no mercado de trabalho, a obra aborda temas como: o valor da marca, o ecossistema de comunicação das marcas e organizações e o diálogo entre a sociedade e a comunicação organizacional no pós-pandemia da covid-19. Este livro trata ainda da comunicação na era pós-digital, apontando as tecnologias como commodities e as possíveis inovações no setor.
Author: Ronaldo Vieira
Publisher: Interciência
ISBN: 6589367957
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
Este livro que já se tornou uma referência no contexto da Biblioteconomia e da Ciência da Informação no Brasil, Ronaldo Vieira, nesta segunda edição, amplia o foco e traz um livro ainda mais abrangente e cuidadosamente estudado sobre a sua área de formação. Assim como aconteceu na primeira edição, Ronaldo Vieira mais uma vez dá um passo à frente e atualiza as reflexões sobre o contexto de pesquisa e trabalho dos bibliotecários na sociedade. Apresenta temas que estão na pauta dos estudiosos da área e também dentro das bibliotecas espalhadas pelo país. O papel da acessibilidade, a bibliologia, mediação de leitura literária assim como o papel fundamental das bibliotecas comunitárias no contexto da formação de leitores são alguns dos pontos fundamentais de discussão nesta nova edição. Um livro para todos os leitores. Vale o destaque humanista apresentado pelo autor sobre a área e a possibilidade de conhecer os debates em torno de questões de máxima urgência no contexto da sociedade da informação e do conhecimento. Sem dúvida, uma leitura obrigatória para aqueles que pretendem enveredar pelo campo da Biblioteconomia, conhecer um pouco mais essa ciência que se renova e acompanha as transformações tecnológicas e científicas do mundo.
Author: Valérie Schafer, Fred Pailler
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111311651
Category :
Languages : en
Pages : 201
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Book Description
Author: Iwona Lupa-Wójcik
Publisher: Academic Conferences and publishing limited
ISBN: 1914587669
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author: Oliveira, Lídia
Publisher: IGI Global
ISBN: 1522581642
Category : Computers
Languages : en
Pages : 417
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Book Description
The number of hours individuals spend in front of screens, such as smartphones, televisions, computers, and tablets, is enormous in today’s society because screen time plays a very important role in work contexts and an even more significant role in social interaction and cultural consumption. This almost compulsive relationship with screens is more evident in children and young people and can have a lasting impact on how a society approaches screen time. Managing Screen Time in an Online Society is a collection of innovative research on how screen time seduces the person to stay in the online interaction leaving her/him in a state of alienation from her/his face-to-face context. While highlighting the methods and applications of time management in the context of screen time, especially during leisure, social interaction, and cultural consumption, this book covers topics including media consumption, psychology, and social networks. This book is ideal for researchers, students, and professionals seeking emerging information on the relationship between online interaction and personal relationships.
Author: Adilson Luiz Pinto
Publisher: Springer Nature
ISBN: 3031223241
Category : Computers
Languages : en
Pages : 282
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Book Description
This book constitutes the refereed post-conference proceedings of the Third EAI International Conference on Data and Information in Online Environments, DIONE 2022, held as virtual event, in July 28-29, 2022. Due to COVID-19 pandemic the conference was held virtually. DIONE 2022 aims to bring together academicians and practitioners willing to discuss topics around the intersection of Computer Science, Information Science, and Communication Science. The attractiveness of the scope and topics has brought relevant research results. This proceeding consists of chapters covering deep learning, data management, software design, social networks, natural language processing, and data processing in various contexts like scholarly publishing, health and medicine, higher education, innovation and research, energy and transportation, and organizations. The 18 full papers and 2 short papers were carefully reviewed and selected from 56 submissions. The papers are grouped in thematic sessions as follows: Informational challenges for the study of Science, Technology and Society relationships; and Advances in Artificial Intelligence for data processing and analysis in online social environments.
Author: Carmit Wiesslitz
Publisher: Springer Nature
ISBN: 3031316215
Category : Social Science
Languages : en
Pages : 321
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Book Description
This book showcases the online activism of women’s groups around the world in the post-#MeToo era, and presents an overview of the diversity of its current expressions. The focus of this book extends beyond campaigns against rape culture to include women’s struggles on other political and environmental issues, such as the campaign against the radical right-wing in Austria. Moreover, the book's chapters highlight the genuine complexity of the efforts of women activists who are not only challenging the patriarchal order within male-controlled digital platforms but are also challenging the hegemonic voices within the women's movements. The book’s case studies attest to the proliferation of digital campaigns aimed not only against discrimination of women but against discrimination based on their color, age, ethnicity, and nationality. The internet helps them to voice their agenda and strive for social change as well as to create both connective and collective identities.
Author: Dr Paula Peres
Publisher: Academic Conferences Limited
ISBN: 1910810312
Category : Computers
Languages : en
Pages : 686
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Book Description
Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Author: Maria José Sousa
Publisher: CRC Press
ISBN: 100061560X
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.
