International Case Studies in Tourism Marketing PDF Download
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Author: Gürhan Aktaş
Publisher: Taylor & Francis
ISBN: 1000600319
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Author: Gürhan Aktaş
Publisher: Taylor & Francis
ISBN: 1000600319
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Author: Marianna Sigala
Publisher: Springer Nature
ISBN: 9811646716
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author: Rosa M. Batista Canino
Publisher: Cambridge Scholars Publishing
ISBN: 1527502783
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.
Author: Bill Faulkner
Publisher: Routledge
ISBN: 1134721668
Category : Science
Languages : en
Pages : 589
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Book Description
Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.
Author: Lynn C. Harrison
Publisher: New York ; Toronto : J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
This book of tourism case studies addresses 20 important themes in tourism at the local, regional, and national levels. Topics include community tourism, tourism impacts, and travel and transportation.
Author: Shinji Yamashita
Publisher: Berghahn Books
ISBN: 9781571813275
Category : Asia
Languages : en
Pages : 202
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Book Description
"...a succinct and thoughtful description and analysis of the development and haracter of Bali's 'touristic culture'...this is an excellent book for a student readerhip. It renders in straightforward language some quite difficult concepts." - Anthropos "This well-written, readable, and concise book forms an excellent introduction to the relationship between culture and tourism." - Focaal "...there is much to enjoy in this book; the writing is uncomplicated, lively and engaging: the conclusions are both daring and thought-provoking. Above all, thee is the author's readiness to engage with cross-cultural comparison in a theoretically driven and explicit way." - Social Anthropology Based on field research carried out over two decades, the author surveys the development of the anthropology of tourism and its significance, using case studies drawn from Indonesia, New Guinea and Japan. He argues that tourism, once seen as rather peripheral by anthropologists, has to be treated as a phenomenon of major importance, both because the size of the flows of people and capital involved, and because it is one of the major sites in which the meeting and hybridization of culture takes place. Tourism, he suggests, leads not to the destruction of local cultures, as many critics have implied, but rather to the emergence of new cultural forms. The central part of the book presents a detailed case-study of the island of Bali in Indonesia. It traces the development of tourism there during the colonial period, and the ways in which "Balinese traditional culture" was developed first by western artists and scholars in the colonial period, and more recently by Balinese government officials in the guise of "cultural tourism." The general theme of the "presentation of tradition" is also discussed in relation to Toraja funerals in the Indonesian province of Sulawesi, western visitors to the Sepik River in Papua-New-Guinea, and the small city of Tono in northern Japan which has become a center for the study of folk-lore.
Author: Donald Getz
Publisher:
ISBN: 9781882345601
Category : Special events
Languages : en
Pages : 0
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Book Description
Author: Kenneth F. Hyde
Publisher: Emerald Group Publishing
ISBN: 178052742X
Category : Business & Economics
Languages : en
Pages : 583
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Book Description
This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Author: Anthony S. Travis
Publisher: CABI
ISBN: 1845937422
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Providing a wide range of case studies in sustainable tourism planning, this authoritative work presents cases at both international and national levels as well as on a regional, sub-regional, urban, local and site scale. Drawing on the author's world-wide experience and with contributions from professionals in the field, this book takes a comparative approach relating to different economic, political and temporal dimensions, examining established initiatives both in the context of the standards of the time and from a modern perspective looking back. With an emphasis on sustainability, this unique collection is an essential resource for tourism planners, researchers and students.
Author: Xavier Font
Publisher: CABI
ISBN: 9781845933036
Category : Travel
Languages : en
Pages : 308
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Book Description
Annotation. The demand for ecotourism and outdoor recreation is increasing, and the pressures on land use are becoming more obvious. A large part of the experience of ecotourism and recreational landscape depends on the maintenance of forested land. Effective management of tourism and recreation in forests can provide extra income to help offset the costs of sustainable timber production and encourage biodiversity conservation.This multi-author book considers the compatibility between tourism, forestry and conservation, the management of natural resources and the involvement of stakeholders and the community. Issues are presented through case studies from a range of countries and topics covered include National Parks, peri-urban forestry and wilderness management, as well as practitioner-oriented contributions.
