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Author: Angappa Gunasekaran
Publisher: World Scientific
ISBN: 9812836055
Category : Business & Economics
Languages : en
Pages : 961
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Book Description
--Book Jacket.
Author: Angappa Gunasekaran
Publisher: World Scientific
ISBN: 9812836055
Category : Business & Economics
Languages : en
Pages : 961
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Book Description
--Book Jacket.
Author: David T. Bourgeois
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 167
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Book Description
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119651611
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Paul Beynon-Davies
Publisher: Bloomsbury Publishing
ISBN: 1350304697
Category : Computers
Languages : en
Pages : 872
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Book Description
This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. New to this Edition: - New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security. - Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking). - A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Author: Paul Bocij
Publisher: Financial Times/Prentice Hall
ISBN: 9780273736455
Category : Business
Languages : en
Pages : 673
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Book Description
In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to: understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing information systems strategically to achieve organisational goals. Taking a problem-solving approach, Business Information Systems looks at information systems theory within the context of the most recent business and technological advances. This thoroughly revised new edition has updated and expanded coverage of contemporary key topics such as: Web 2.0 enterprise systems implementation and design of IS strategy outsourcing Business Information Systems does not assume any prior knowledge of IS or ICT, and new concepts are simply defined. New business examples, case studies and web links are fully integrated throughout, illustrating the relevance and impact of information systems in today's business environment. In addition there are a wealth of questions and exercises both in the book and online at www.pearsoned.co.uk/bis enabling students to test their understanding of key topics and issues. This book is ideal for students on any courses related to business information systems or management information systems at undergraduate or postgraduate level. About the authors Andrew Greasley lectures in Information Systems, Operations Management and Simulation Modelling at Aston Business School, Aston University. Paul Bocij is a Senior Teaching Fellow at Aston Business School. An experienced educator, he has worked for a wide variety of institutions, including universities, colleges and numerous commercial organisations. His commercial experience includes time spent in the fields of programming, management, training and consultancy. Simon Hickie has worked for 20 years as a senior lecturer in business information systems, having previously worked for 10 years in the management information systems field in a variety of roles including progammer, project manager and trainer. His particular interests lie in the areas of information systems in SMEs, change management and strategic information systems management.
Author: Witold Abramowicz
Publisher: Springer
ISBN: 3030048497
Category : Computers
Languages : en
Pages : 711
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Book Description
This book constitutes revised papers from the seven workshops and one accompanying event which took place at the 21st International Conference on Business Information Systems, BIS 2018, held in Berlin, Germany, in July 2018. Overall across all workshops, 58 out of 122 papers were accepted. The workshops included in this volume are: AKTB 2018 - 10th Workshop on Applications of Knowledge-Based Technologies in Business BITA 2018 - 9th Workshop on Business and IT Alignment BSCT 2018 - 1st Workshop on Blockchain and Smart Contract Technologies IDEA 2018 - 4th International Workshop on Digital Enterprise Engineering and Architecture IDEATE 2018 - 3rd Workshop on Big Data and Business Analytics Ecosystems SciBOWater 2018 - Scientific Challenges & Business Opportunities in Water Management QOD 2018 - 1st Workshop on Quality of Open Data In addition, one keynote speech in full-paper length and contributions from the Doctoral Consortium are included
Author: Vaidya, Kishor
Publisher: IGI Global
ISBN: 1609607694
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
"This book highlights the most influential organizational theories and their applications in inter-organizational information systems, providing theories that have been consistently tested and proven to be valid over time"--
Author: Paige Baltzan
Publisher: McGraw-Hill Higher Education
ISBN: 1266545727
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
"The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.
Author: Rolf Dornberger
Publisher: Springer
ISBN: 3319743228
Category : Technology & Engineering
Languages : en
Pages : 283
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Book Description
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Author: Klaus-Dieter Gronwald
Publisher: Springer
ISBN: 3662532913
Category : Computers
Languages : en
Pages : 206
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Book Description
Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.
