Building and Maintaining a European Direct Marketing Database PDF Download
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Author: Graham R. Rhind
Publisher: Gower Publishing Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
A guide to the building and maintenance of a database as well as a handbook to direct marketing information pertaining to 33 European countries. It takes readers through the stages of database management, and warns against common, but potentially expensive, pitfalls. It moves from general principles to the specifics of database management, including deduplication and merge-purge. The second part of the volume includes chapters on each European country and provides data ranging from language information and job title translations, through address structural systems and forms of salutation, to postal code systems and variants of town names. Annotation copyright by Book News, Inc., Portland, OR
Author: Graham R. Rhind
Publisher: Gower Publishing Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
A guide to the building and maintenance of a database as well as a handbook to direct marketing information pertaining to 33 European countries. It takes readers through the stages of database management, and warns against common, but potentially expensive, pitfalls. It moves from general principles to the specifics of database management, including deduplication and merge-purge. The second part of the volume includes chapters on each European country and provides data ranging from language information and job title translations, through address structural systems and forms of salutation, to postal code systems and variants of town names. Annotation copyright by Book News, Inc., Portland, OR
Author: Mike Berry
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079603
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Author: Graham Rhind
Publisher: Routledge
ISBN: 1351933256
Category : Business & Economics
Languages : en
Pages : 631
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Book Description
Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Author: Michael Halperin
Publisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
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Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author: Ruth A. Pagell
Publisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author: Per V. Jenster
Publisher: Copenhagen Business School Press DK
ISBN: 9788763001472
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
Author: Dennis Lock
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079382
Category : Business & Economics
Languages : en
Pages : 1308
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Book Description
The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.
Author:
Publisher:
ISBN:
Category : Direct selling
Languages : en
Pages : 1174
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Book Description
Author: Asst Prof Koen W De Bock
Publisher: Gower Publishing, Ltd.
ISBN: 1409473554
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.
Author: Council of Europe
Publisher: Council of Europe
ISBN: 9287198497
Category : Political Science
Languages : en
Pages : 402
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Book Description
The rapid development of information technology has exacerbated the need for robust personal data protection, the right to which is safeguarded by both European Union (EU) and Council of Europe (CoE) instruments. Safeguarding this important right entails new and significant challenges as technological advances expand the frontiers of areas such as surveillance, communication interception and data storage. This handbook is designed to familiarise legal practitioners not specialised in data protection with this emerging area of the law. It provides an overview of the EU’s and the CoE’s applicable legal frameworks. It also explains key case law, summarising major rulings of both the Court of Justice of the European Union and the European Court of Human Rights. In addition, it presents hypothetical scenarios that serve as practical illustrations of the diverse issues encountered in this ever-evolving field.
