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Author: Juliet B. Schor
Publisher: Simon and Schuster
ISBN: 1439130906
Category : Social Science
Languages : en
Pages : 251
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Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: Juliet B. Schor
Publisher: Simon and Schuster
ISBN: 1439130906
Category : Social Science
Languages : en
Pages : 251
Get Book Here
Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: Juliet Schor
Publisher: Simon and Schuster
ISBN: 068487055X
Category : Advertising and children
Languages : en
Pages : 290
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Book Description
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Author:
Publisher: Alfred A. Knopf Books for Young Readers
ISBN: 0375846875
Category : Juvenile Fiction
Languages : en
Pages : 41
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Book Description
A little boy named Sam discovers the many unexpected ways in which a love of reading can come in handy, and sometimes even save the day.
Author: James Solheim
Publisher: Penguin
ISBN: 1101587644
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
July 8 Imagine! A day ago I?d never even heard of the world, and suddenly here I am in it. There?s so much to write about?macaroni, Fun World, and a big sister who has it all figured out. Which is why boys adore her. I need to get her attention back on me? and quick. But how? Should I take up sumo wrestling? Stunt flying? All I know how to do is write. But don?t tell anyone. This diary you?re looking at is TOP SECRET? just for you and me! Renowned illustrator Simon James brings sweetness and charm to James Solheim?s hilarious diary of a baby?and the result is a one-of-a-kind picture book no one will be expecting!
Author: Lewis Timberlake
Publisher: Tyndale House Publishers, Inc.
ISBN: 9780842303385
Category : Psychology
Languages : en
Pages : 212
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Book Description
This book challenges readers to count the cost, take the necessary steps, and begin climbing toward the top of self-esteem and peace with God and others.
Author: Jason Boog
Publisher: Simon and Schuster
ISBN: 1476749817
Category : Education
Languages : en
Pages : 336
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Book Description
A program for parents and professionals on how to raise kids who love to read, featuring interviews with childhood development experts, advice from librarians, tips from authors and children’s book publishers, and reading recommendations for kids from birth up to age five. Every parent wants to give his or her child a competitive advantage. In Born Reading, publishing insider (and new dad) Jason Boog explains how that can be as simple as opening a book. Studies have shown that interactive reading—a method that creates dialogue as you read together—can raise a child’s IQ by more than six points. In fact, interactive reading can have just as much of a determining factor on a child’s IQ as vitamins and a healthy diet. But there’s no book that takes the cutting-edge research on interactive reading and shows parents, teachers, and librarians how to apply it to their day-to-day lives with kids, until now. Born Reading provides step-by-step instructions on interactive reading and advice for developing your child’s interest in books from the time they are born. Boog has done the research, talked with the leading experts in child development, and worked with them to compile the “Born Reading Essential Books” lists, offering specific titles tailored to the interests and passions of kids from birth to age five. But reading can take many forms—print books as well as ebooks and apps—and Born Reading also includes tips on how to use technology the right way to help (not hinder) your child’s intellectual development. Parents will find advice on which educational apps best supplement their child’s development, when to start introducing digital reading to their child, and how to use tech to help create the readers of tomorrow. Born Reading will show anyone who loves kids how to make sure the children they care about are building a powerful foundation in literacy from the beginning of life.
Author: Deborah Kenny
Publisher: Harper Collins
ISBN: 0062106228
Category : Education
Languages : en
Pages : 272
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Book Description
“Parents and principals trying to understand what makes successful schools work ought to read Born to Rise.” — New York Times Born to Rise is the inspiring account of Deborah Kenny’s pursuit of social justice for our nation’s most vulnerable children. Part memoir, part manifesto, it is a hopeful and practical exposition of what it takes to transform schools and create organizations where the staff lights up with entrepreneurial drive. Students enter Harlem Village Academies, the network of charter schools Kenny founded, several years behind grade level, but in just a few years they are transformed, ranking among the highest in the nation. How did they do it? For the first time, Kenny reveals the secret to creating a powerful workplace culture that attracts the most talented people and brings out their passion and highest performance—a culture that produces stunning student achievement results and teachers who regularly use words like “magical” to describe the workplace environment. It is a must-read for anyone who cares about children and the future of this country and for leaders who want to inspire fierce dedication in their employees.
Author: Randy D. McBee
Publisher: UNC Press Books
ISBN: 1469622734
Category : Transportation
Languages : en
Pages : 374
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Book Description
In 1947, 4,000 motorcycle hobbyists converged on Hollister, California. As images of dissolute bikers graced the pages of newspapers and magazines, the three-day gathering sparked the growth of a new subculture while also touching off national alarm. In the years that followed, the stereotypical leather-clad biker emerged in the American consciousness as a menace to law-abiding motorists and small towns. Yet a few short decades later, the motorcyclist, once menacing, became mainstream. To understand this shift, Randy D. McBee narrates the evolution of motorcycle culture since World War II. Along the way he examines the rebelliousness of early riders of the 1940s and 1950s, riders' increasing connection to violence and the counterculture in the 1960s and 1970s, the rich urban bikers of the 1990s and 2000s, and the factors that gave rise to a motorcycle rights movement. McBee's fascinating narrative of motorcycling's past and present reveals the biker as a crucial character in twentieth-century American life.
Author: John Palfrey
Publisher:
ISBN: 0465053920
Category : Social Science
Languages : en
Pages : 354
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Book Description
The first generation of 'Digital Natives' are coming of age. In this book leading Internet and technology experts offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangeley narrow.
Author:
Publisher: Ravette Publishing
ISBN: 9781841613482
Category : Wit and humor, Pictorial
Languages : en
Pages : 40
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Book Description
This is a fun, lighthearted collection of workplace cartoons with mass female appeal, the book targets consumers with disposable income at their finger tips.
