Author: Jeffrey K. Johnson
Publisher: McFarland
ISBN: 0786452560
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438739257
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Poland Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 68
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 922
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Book Description
Author: Christina Holtz-Bacha
Publisher: Taylor & Francis
ISBN: 1317439783
Category : Political Science
Languages : en
Pages : 439
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Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1482
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Book Description
The fourth estate.
Author:
Publisher:
ISBN:
Category : Poland
Languages : en
Pages : 788
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Book Description
Author: Nicolette Makovicky
Publisher: Routledge
ISBN: 0429942869
Category : Social Science
Languages : en
Pages : 263
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Book Description
Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 930
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Book Description
Author:
Publisher:
ISBN:
Category : Poland-China swine
Languages : en
Pages : 1792
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Book Description
