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Author: Jeffrey K. Johnson
Publisher: McFarland
ISBN: 0786452560
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Author: Jeffrey K. Johnson
Publisher: McFarland
ISBN: 0786452560
Category : Business & Economics
Languages : en
Pages : 205
Get Book Here
Book Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Author: Jessamyn Neuhaus
Publisher: Springer
ISBN: 023033797X
Category : History
Languages : en
Pages : 254
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Book Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438770804
Category :
Languages : en
Pages : 295
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Book Description
Author: IBP USA
Publisher: Lulu.com
ISBN: 1433040174
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Poland Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 32
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Book Description
Author: Christina Holtz-Bacha
Publisher: Taylor & Francis
ISBN: 1317439783
Category : Political Science
Languages : en
Pages : 439
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Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 922
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1482
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Book Description
The fourth estate.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 978
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Book Description
Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438
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Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.
