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Author: Mark Lamplugh
Publisher: Stylus Publishing, LLC
ISBN: 1501520040
Category : Computers
Languages : en
Pages : 297
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Book Description
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES: Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns
Author: Mark Lamplugh
Publisher: Stylus Publishing, LLC
ISBN: 1501520040
Category : Computers
Languages : en
Pages : 297
Get Book Here
Book Description
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES: Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns
Author: Terry Blake
Publisher:
ISBN: 9781965267028
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Unlock the full potential of AI in your marketing strategy with the "AI Marketing Playbook: Unleashing AI's Potential." In today's digital landscape, the integration of artificial intelligence (AI) is revolutionizing content creation and marketing practices. This comprehensive guide equips marketers with the knowledge and tools needed to harness the power of AI effectively.Dive into the world of AI-driven content creation with expert insights and practical tips. From understanding the role of AI in content marketing to exploring innovative applications of AI technology, each chapter is designed to empower marketers to elevate their campaigns.Discover how ChatGPT, one of the leading AI language models, can enhance content creation processes across various marketing channels. Learn how to generate engaging blog ideas, craft compelling social media posts, personalize email campaigns, optimize website content, and even enhance video content-all with the assistance of AI.But it's not just about the tools; it's also about ethics and quality. Navigate through the ethical considerations of AI-generated content and address concerns regarding authenticity and quality assurance. This playbook provides guidance on maintaining integrity and relevance in your AI-powered marketing endeavors.Whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to explore the possibilities of AI, this playbook offers actionable insights and hands-on activities to drive your marketing efforts to new heights. Each chapter concludes with practical activities to apply what you've learned, ensuring tangible results in your marketing campaigns.Don't miss out on the opportunity to revolutionize your marketing strategy with AI. Grab your copy of the "AI Marketing Playbook: Unleashing AI's Potential" today and embark on a journey towards innovative and effective marketing practices.
Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Author: Anurag Jain
Publisher: Clever Fox Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Attention Aspiring Business Owners, Entrepreneurs, and Leaders: AI may not replace you, but someone using AI will. Don't get left behind! Are you ready to step into an AI-powered future? i) Ready to harness the power of Artificial Intelligence to 10x your growth? ii) Wondering how AI tools like CHATGPT can increase your productivity? iii) Seeking a proven playbook to integrate AI across Business functions like Market Research, Marketing, Sales, HR, Customer Support & more? iv) Looking for Actionable, AI-driven business templates tailored for your business as a Founder, Leader, or Aspiring Entrepreneur? v) Curious to learn about the practical application of AI to build a business from scratch and create wealth with limited resources? If you've nodded in agreement to any of the above, you're about to unlock the AI powerhouse within you. 10 Plug and Play AI Strategies for Entrepreneurs and Leaders: Crafted by a seasoned business expert, this playbook is your golden ticket to the AI-driven future. Strategically implement AI to skyrocket your growth. i) Unravel 10 proven strategies to Integrate AI into your Business. ii) Guaranteed to 10x your business and leadership impact. iii) Understand Best AI Tools, Prompt Engineering, Automation and more with AI. iv) Step-by-step playbook to Apply AI with 10 Live Examples of Launching different businesses like E-Commerce, D2C, Digital Marketing Agency, and more. v) AI handbook for Business Owners, Leaders, Entrepreneurs, and Students. BONUS: 10 ready-to-use AI-driven business launch templates! Who Needs this Book: Aspiring Entrepreneurs, Leaders, Career Professionals or Anyone aspiring to build their business or career with no prior experience. About the Author: Anurag Jain, a seasoned business leader, has spent over two decades building and consulting brands across diverse sectors like consumer, healthcare, e-commerce, fashion, travel, and tech. Click the BUY NOW button and gain proven guide on using AI to build or scale your business by 10x.
Author: Knihová Ladislava
Publisher: Grada Publishing a.s.
ISBN: 8027152267
Category : Business & Economics
Languages : cs
Pages : 117
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Book Description
Kniha je nepostradatelným průvodcem marketérů a všech, kteří chtějí využít nezměrný potenciál rychle se rozvíjející umělé inteligence. Téma je zpracováno zejména s ohledem na tvorbu obsahu pro marketingové kampaně, popisky zboží v e-shopech, atraktivní posty pro sociální sítě, ale také aplikace pro generování grafiky, videí a podcastů (Midjourney, CANVA, Deeply). Autorka knihy vám pomocí názorných příkladů ukáže, jak zúročit přínosy umělé inteligence a nezaspat v dynamické době plné inovativních nástrojů. Mimo jiné se seznámíte s tím, jak funguje ChatGPT a jak efektivně zadávat prompty pro dosažení těch nejlepších výsledků.
Author: Linda Bishop
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Ready to elevate your sales game in the AI-driven world? Jump into "The ChatGPT Sales Playbook" and see how effortless it is to harness AI for sales triumph, whether you're a seasoned pro or a sales newbie. Sales guru and thought leader Linda Bishop unlocks the treasure trove of methods ChatGPT offers to boost revenues by securing more meetings, streamlining sales cycles, and closing more deals. This playbook is your indispensable guide for: - Researching promising leads - Drafting emails and letters that resonate - Crafting agendas, presentations, and executive summaries in a snap - Fine-tuning follow-up strategies - Venturing into social selling with AI Equipped with practical examples and actionable prompts, you'll not only master ChatGPT but also unlock its self-coaching potential to preempt objections and excel in every call. Ready to elevate your sales prowess with AI? Your journey starts with this playbook.
Author: Prashant Natarajan
Publisher: CRC Press
ISBN: 1351032925
Category : Computers
Languages : en
Pages : 465
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Book Description
Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 938935448X
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Author: Paul Roetzer
Publisher: BenBella Books
ISBN: 1637740808
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
