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Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 68
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Book Description
Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 68
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Peter Nayler
Publisher: Routledge
ISBN: 0750660058
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
This text is an invaluable tool for students on undergraduate and postgraduate management programmes containing elements of general and international business law. The legal dimension in managerial decisions is shown, and on-line resources provide current material to support the text.
Author: Martin Kellermann
Publisher: World Bank Publications
ISBN: 1464813728
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.
Author: Abdullahi Ayan
Publisher: Createspace Independent Pub
ISBN: 9781479217779
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
This book presents a wealth of information and ideas on Halal trade and commerce that cannot be found anywhere else. It answers many of the questions that business enterprises may have about accessing the global halal market and addresses the challenges they may expect. These questions include the following: 1.What is halal and how can it be utilised to gain maximum access to the global halal market? 2.What is a halal standard and how can it be applied to the production, processing and sale of halal goods and services. 3.What is halal certification and how can it be obtained? 4.Who are Halal consumers and how can they be identified and defined? 5.What kind of problems can business enterprises anticipate and how can they be overcome? 6.How can a new halal brand be created and how can an existing brand become halal compliant? Even though some of the examples are drawn from Australian experiences, the scope of the book, its ideas and their application are global. It offers a rare insight into how business can use halal as a platform to transform and expand their commercial activity in order to capture a much larger share of the global marketplace than they currently do. Mindful of the shortcoming of current halal practices, it also offers pathways to halal reform and development. Halal is fundamental to Islamic thought and practice. It gives insight into how Muslims see the world and act in it. Deeply rooted in Islamic law it can be part of the study of history, politics, sociology, culture and communication as well the study of economics and finance. However it is most manifest in its application as set of standards to the production, sale and rendering of goods and services in the marketplace which is the focus of this book.
Author: Jennifer A. Manner
Publisher: Artech House
ISBN: 158053306X
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from being dominated by monopoly service providers to one where choice has become a reality for consumers.
Author: Dixit, Shailja
Publisher: IGI Global
ISBN: 1466699221
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 1440803021
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: United States. Congress. Senate. Committee on Energy and Natural Resources
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
