The 2009 Weird & Wacky Holiday Marketing Guide PDF Download
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Author: Ginger Carter-Marks
Publisher: Ginger Marks
ISBN: 0978883152
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
Author: Ginger Carter-Marks
Publisher: Ginger Marks
ISBN: 0978883152
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
Author: Sara Williams
Publisher: Pearson UK
ISBN: 0273778811
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 111860542X
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781599184302
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. "Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com "Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!" —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Brian Miller
Publisher: Abrams
ISBN: 1613122233
Category : Humor
Languages : en
Pages : 411
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Book Description
Definitive in every way, Ugly Christmas Sweater Party Book includes the history of the event, how to throw the perfect party, what to wear, and how to judge the all-important ugly Christmas sweater contest. But most important, Ugly Christmas Sweater Party Book is packed with more than 100 hilarious, full-color photos of outrageously ugly Christmas sweaters, including Scarf Face, Wreath Witherspoon, and Ryan Treecrest. It’s a must-have for the millions who plan to throw or attend an ugly Christmas sweater party, and a sidesplitting look at the funniest, craziest, most unbelievable holiday sweaters you can imagine—authorized by Team Ugly, the recognized experts on ugly Christmas sweater parties. Praise for Ugly Christmas Sweater Party Book: “Part party primer, part not-so-tongue-in-cheek appraisal of holiday sweater fashion, this title delivers on both aspects.” —Library Journal
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Jan Friedman
Publisher:
ISBN:
Category : Reference
Languages : en
Pages : 346
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Book Description
A guide to all things wacky, weird, curious, and bizarre in the U.S.A., featuring approximately 1,000 festivals, attractions, tours, shopping, restaurants, hotels, and eccentric environments. photos. 51 maps.
Author: Kelly Anne Jones
Publisher: Knopf Books for Young Readers
ISBN: 038575552X
Category : FICTION
Languages : en
Pages : 226
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Book Description
Through a series of letters, Sophie Brown, age twelve, tells of her family's move to her Great Uncle Jim's farm, where she begins taking care of some unusual chickens with help from neighbors and friends.
Author: Firoozeh Dumas
Publisher: Random House
ISBN: 0307430995
Category : Biography & Autobiography
Languages : en
Pages : 210
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Book Description
NEW YORK TIMES BESTSELLER • Finalist for the PEN/USA Award in Creative Nonfiction, the Thurber Prize for American Humor, and the Audie Award in Biography/Memoir This Random House Reader’s Circle edition includes a reading group guide and a conversation between Firoozeh Dumas and Khaled Hosseini, author of The Kite Runner! “Remarkable . . . told with wry humor shorn of sentimentality . . . In the end, what sticks with the reader is an exuberant immigrant embrace of America.”—San Francisco Chronicle In 1972, when she was seven, Firoozeh Dumas and her family moved from Iran to Southern California, arriving with no firsthand knowledge of this country beyond her father’s glowing memories of his graduate school years here. More family soon followed, and the clan has been here ever since. Funny in Farsi chronicles the American journey of Dumas’s wonderfully engaging family: her engineer father, a sweetly quixotic dreamer who first sought riches on Bowling for Dollars and in Las Vegas, and later lost his job during the Iranian revolution; her elegant mother, who never fully mastered English (nor cared to); her uncle, who combated the effects of American fast food with an army of miraculous American weight-loss gadgets; and Firoozeh herself, who as a girl changed her name to Julie, and who encountered a second wave of culture shock when she met and married a Frenchman, becoming part of a one-couple melting pot. In a series of deftly drawn scenes, we watch the family grapple with American English (hot dogs and hush puppies?—a complete mystery), American traditions (Thanksgiving turkey?—an even greater mystery, since it tastes like nothing), and American culture (Firoozeh’s parents laugh uproariously at Bob Hope on television, although they don’t get the jokes even when she translates them into Farsi). Above all, this is an unforgettable story of identity, discovery, and the power of family love. It is a book that will leave us all laughing—without an accent. Praise for Funny in Farsi “Heartfelt and hilarious—in any language.”—Glamour “A joyful success.”—Newsday “What’s charming beyond the humor of this memoir is that it remains affectionate even in the weakest, most tenuous moments for the culture. It’s the brilliance of true sophistication at work.”—Los Angeles Times Book Review “Often hilarious, always interesting . . . Like the movie My Big Fat Greek Wedding, this book describes with humor the intersection and overlapping of two cultures.”—The Providence Journal “A humorous and introspective chronicle of a life filled with love—of family, country, and heritage.”—Jimmy Carter “Delightfully refreshing.”—Milwaukee Journal Sentinel “[Funny in Farsi] brings us closer to discovering what it means to be an American.”—San Jose Mercury News
