Worldly Consumers

Worldly Consumers PDF Author: Genevieve Carlton
Publisher: University of Chicago Press
ISBN: 022625531X
Category : History
Languages : en
Pages : 244

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Book Description
This book focuses on how inexpensive maps, produced for the masses, accrued cultural value for everyday consumers in Renaissance Italy, who wanted to own and display maps in their homes as works of artnot for practical use, but for their cultural capital as commodities. Genevieve Carlton considers how and why maps took on this new identity, as coveted and revered material objects and symbols of status and power, which in turn elevated or reinforced the public personae of their owners. She reconstructs the market for maps by examining household inventories as well as the ways in which maps were displayed in the interiors of Renaissance homes. Her survey shows that consumers from every level of society owned and displayed maps and used them for personal gain, to reinforce a particular identity."

Worldly Consumers

Worldly Consumers PDF Author: Genevieve Carlton
Publisher: University of Chicago Press
ISBN: 022625531X
Category : History
Languages : en
Pages : 244

Get Book Here

Book Description
This book focuses on how inexpensive maps, produced for the masses, accrued cultural value for everyday consumers in Renaissance Italy, who wanted to own and display maps in their homes as works of artnot for practical use, but for their cultural capital as commodities. Genevieve Carlton considers how and why maps took on this new identity, as coveted and revered material objects and symbols of status and power, which in turn elevated or reinforced the public personae of their owners. She reconstructs the market for maps by examining household inventories as well as the ways in which maps were displayed in the interiors of Renaissance homes. Her survey shows that consumers from every level of society owned and displayed maps and used them for personal gain, to reinforce a particular identity."

The Worldly Economists

The Worldly Economists PDF Author: Robert Sobel
Publisher: New York : Free Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 288

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Book Description


The Commerce of Cartography

The Commerce of Cartography PDF Author: Mary Sponberg Pedley
Publisher: University of Chicago Press
ISBN: 0226653412
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
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Worldly Goods

Worldly Goods PDF Author: Lisa Jardine
Publisher: W. W. Norton & Company
ISBN: 9780393318661
Category : Business & Economics
Languages : en
Pages : 516

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Book Description
'Worldly Goods' provides a radical interpretation of the Golden Age of European culture. During the Renaissance, Jardine argues, vicious commercial battles were being fought over silks and spices, and who should control international trade.

A Rich and Tantalizing Brew

A Rich and Tantalizing Brew PDF Author: Jeanette M. Fregulia
Publisher: University of Arkansas Press
ISBN: 1682260879
Category : History
Languages : en
Pages : 226

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Book Description
The history of coffee is much more than the tale of one luxury good—it is a lens through which to consider various strands of world history, from food and foodways to religion and economics and sociocultural dynamics. A Rich and Tantalizing Brew traces the history of coffee from its cultivation and brewing first as a private pleasure in the highlands of Ethiopia and Yemen through its emergence as a sought-after public commodity served in coffeehouses first in the Muslim world, and then traveling across the Mediterranean to Italy, to other parts of Europe, and finally to India and the Americas. At each of these stops the brew gathered ardent aficionados and vocal critics, all the while reshaping patterns of socialization. Taking its conversational tone from the chats often held over a steaming cup, A Rich and Tantalizing Brew offers a critical and entertaining look at how this bitter beverage, with a little help from the tastes that traveled with it—chocolate, tea, and sugar—has connected people to each other both within and outside of their typical circles, inspiring a new context for sharing news, conducting business affairs, and even plotting revolution.

Competitiveness in the Real Economy

Competitiveness in the Real Economy PDF Author: Rui Vinhas da Silva
Publisher: Routledge
ISBN: 1317162846
Category : Business & Economics
Languages : en
Pages : 396

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Book Description
Value aggregation to goods and services is unbelievably important to the balance of trade of modern nations, yet it receives minute attention by economists and policy-makers alike. In Competitiveness in the Real Economy, Rui Vinhas da Silva shows that the nature and dynamics of contemporary global competition requires a sharper focus on value aggregation. He provides a rounded, integrative and multi-disciplinary perspective linking national competitiveness, economics and management. The emphasis is on a transversal philosophy of value aggregation as a key driver of national competitiveness across sectors in the real economy and from production to the consumption of goods and services. The links between exports, inflows of foreign direct investment (FDI) and country competitiveness are examined along with the role of exports and the attraction of FDI inflows in building national GDP. The author emphasises that culture, the notion of being cosmopolitan and understanding aspirational and discriminatory consumers with high disposable income are key drivers of success in the global economy. Acknowledging that the complexity of problems comes from diversity of global actors, the author highlights the limitations of current economics in responding to contemporary challenges. His concern about the management sciences and management learning is that solutions do not lie in the formulation and prescription of universal laws, but are contextually-laden and derive from an informed intuition that is partly taught and partly experiential. The book addresses the implications of all this for how the management skills needed for competitive advantage might best be developed.

Psychological Foundations of Marketing

Psychological Foundations of Marketing PDF Author: Allan J Kimmel
Publisher: Routledge
ISBN: 1315436078
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Shopping in the Renaissance

Shopping in the Renaissance PDF Author: Evelyn S. Welch
Publisher: Yale University Press
ISBN: 9780300107524
Category : History
Languages : en
Pages : 428

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Book Description
Shopping was as important in the Renaissance as it is in the 21st century. This book breaks new ground in the area of Renaissance material culture, focussing on the marketplace in its various aspects, ranging from middle-class to courtly consumption and from the provision of foodstuffs to the acquisition of antiquities and holy relics. It asks how men and women of different social classes went out into the streets, squares and shops to buy the goods they needed and wanted on a daily or on a once-in-a-lifetime basis during the Renaissance period. Drawing on a detailed mixture of archival, literary and visual sources, she exposes the fears, anxieties and social possibilities of the Renaissance marketplace. Thereafter, Welch looks at the impact these attitudes had on the developing urban spaces of Renaissance cities, before turning to more transient forms of sales such as fairs, auctions and lotteries. In the third section, she examines the consumers themselves, asking how the mental, verbal and visual images of the market shaped the business of buying and selling. Finally, the book explores two seemingly very different types of commodities - antiquities and indulgences, both of which posed dramatic challenges to contemporary notions of market value and to the concept of commodification itself.

Bits and Pieces

Bits and Pieces PDF Author: Sarah O'Brien
Publisher: University of Michigan Press
ISBN: 0472903578
Category : Performing Arts
Languages : en
Pages : 211

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Book Description
Bits and Pieces: Screening Animal Life and Death gathers pivotal and more mundane moments, dispersed across a predominantly Western history of moving images, in which animals materialize in movies and TV shows, from iconic scenes of cattle slaughter in early Soviet montage to quandaries over hunting trophies in recent home-renovation reality TV series, to animals in Black horror films. Sarah O'Brien carefully views these fragments in dialogue with germinal texts at the intersection of animal studies, film and television studies, and cultural studies. She explores the capacity of moving images to unsettle the ways in which audiences have become habituated to viewing animal life and death on screens, and, more importantly, to understanding these images as more and less connected to the “production for consumption” of animals that is specific to modern industrialization. By looking back at films and TV series in which the places and practices of killing or keeping animals enter, occupy, or slip from the foreground, Bits and Pieces takes seriously the idea that cinema and television have the capacity not only to catch but to challenge and change viewers’ regard for animals.

Seductions of Place

Seductions of Place PDF Author: Carolyn Cartier
Publisher: Psychology Press
ISBN: 0415192196
Category : Science
Languages : en
Pages : 333

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Book Description
Cartier and Lew's interesting and informative book explores contemporary issues in travel and tourism and human geography, and the complex cultural, political, and economic activities at stake in touristed landscapes as a result of globalization.