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Author: Lam Tran
Publisher: Lam Tran
ISBN:
Category : Business & Economics
Languages : en
Pages : 61
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Book Description
Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Author: Lam Tran
Publisher: Lam Tran
ISBN:
Category : Business & Economics
Languages : en
Pages : 61
Get Book Here
Book Description
Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Author: Julie Bogart
Publisher: Penguin
ISBN: 0593542711
Category : Education
Languages : en
Pages : 353
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Book Description
A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age. Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will interpret what they read and see. Amid the noise, it has become increasingly important to examine different perspectives with both curiosity and discernment. But how do parents teach these skills to their children? Drawing on more than twenty years’ experience homeschooling and developing curricula, Julie Bogart offers practical tools to help children at every stage of development to grow in their ability to explore the world around them, examine how their loyalties and biases affect their beliefs, and generate fresh insight rather than simply recycling what they’ve been taught. Full of accessible stories and activities for children of all ages, Raising Critical Thinkers helps parents to nurture passionate learners with thoughtful minds and empathetic hearts.
Author: Santino Hassell
Publisher:
ISBN: 9781626495067
Category :
Languages : en
Pages :
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Book Description
Growing up the outcast in an infamous family of psychics, Nate Black never learned how to control his empath abilities. Then after five years without contact, his estranged twin turns up dead in New York City. The claim of suicide doesn't ring true, especially when a mysterious vision tells Nate it was murder. Now his long-hated gift is his only tool to investigate. Hitching from his tiny Texas town, Nate is picked up by Trent, a gorgeous engineer who thrives on sarcasm and skepticism. The heat that sparks between them is instant and intense, and Nate ends up trusting Trent with his secrets--something he's never done before. But once they arrive in the city, the secrets multiply when Nate discovers an underground supernatural community, more missing psychics, and frightening information about his own talent. Nate is left questioning his connection with Trent. Are their feelings real, or are they being propelled by abilities Nate didn't realize he had? His fear of his power grows, but Nate must overcome it to find his brother's killer and trust himself with Trent's heart.
Author: Larry Pearlman
Publisher: Lulu.com
ISBN: 1617508381
Category : Religion
Languages : en
Pages : 158
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Book Description
Take 25 Spiritual Insights discovered by the author on his journey through life represented by a "Route 66" adventure in a red Corvette and apply them to your own life through journaling and guided introspection. Journaling The Journey could be read just for the entertainment value and it would be worth the money, but here is an opportunity to literally change the direction of your life and discover the answer to the question of the Ages: Who Am I Really?
Author: Alice Feeney
Publisher: Flatiron Books
ISBN: 1250144833
Category : Fiction
Languages : en
Pages : 272
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Book Description
ALICE FEENEYS NEW YORK TIMES AND INTERNATIONAL BESTSELLER “Boldly plotted, tightly knotted—a provocative true-or-false thriller that deepens and darkens to its ink-black finale. Marvelous.” —AJ Finn, author of The Woman in the Window My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Author: Mahasi Sayadaw
Publisher: Buddhist Publication Society
ISBN: 9552400899
Category : Meditation
Languages : en
Pages : 85
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Book Description
Author: Cindy Glovinsky
Publisher: Macmillan
ISBN: 9780312284886
Category : House & Home
Languages : en
Pages : 308
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Book Description
Do you spend much of your time struggling against the growing ranks of papers, books, clothes, housewares, mementos, and other possessions that seem to multiply when you're not looking? Do these inanimate objects, the hallmarks of busy modern life, conspire to fill up every inch of your space, no matter how hard you try to get rid of some of them and organize the rest? Do you feel frustrated, thwarted, and powerless in the face of this ever-renewing mountain of stuff? Help is on the way. Cindy Glovinsky, practicing psychotherapist and personal organizer, is uniquely qualified to explain this nagging, even debilitating problem -- and to provide solutions that really work. Writing in a supportive, nonjudmental tone, Glovinsky uses humorous examples, questionnaires, and exercises to shed light on the real reasons why we feel so overwhelmed by papers and possessions and offers individualized suggestions tailored to specific organizing problems. Whether you're drowning in clutter or just looking for a new way to deal with the perennial challenge of organizing and managing material things, this fresh and reassuring approach is sure to help. Making Peace with the Things in Your Life will help you cut down on your clutter and cut down on your stress!
Author: Jason Pargin
Publisher: St. Martin's Press
ISBN: 1466835443
Category : Fiction
Languages : en
Pages : 384
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Book Description
John Dies at the End's "smart take on fear manages to tap into readers' existential dread on one page, then have them laughing the next" (Publishers Weekly) and This Book is Full of Spiders was "unlike any other book of the genre" (Washington Post). Now, New York Times bestselling author Jason Pargin is back with What the Hell Did I Just Read, the third installment of this black-humored thriller series. It's the story "They" don't want you to read. Though, to be fair, "They" are probably right about this one. To quote the Bible, "Learning the truth can be like loosening a necktie, only to realize it was the only thing keeping your head attached." No, don't put the book back on the shelf -- it is now your duty to purchase it to prevent others from reading it. Yes, it works with e-books, too, I don't have time to explain how. While investigating a fairly straightforward case of a shape-shifting interdimensional child predator, Dave, John, and Amy realized there might actually be something weird going on. Together, they navigate a diabolically convoluted maze of illusions, lies, and their own incompetence in an attempt to uncover a terrible truth they -- like you -- would be better off not knowing. Your first impulse will be to think that a story this gruesome -- and, to be frank, stupid -- cannot possibly be true. That is precisely the reaction "They" are hoping for.
Author: Brett Morgen
Publisher: Simon and Schuster
ISBN: 1608879879
Category : Biography & Autobiography
Languages : en
Pages : 164
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Book Description
The companion book to the HBO film about the Nirvana singer and songwriter, “the most intimate rock doc ever” (Rolling Stone). Kurt Cobain, legendary lead singer, guitarist, and songwriter of Nirvana, “the flagship band of Generation X,” remains an object of reverence and fascination for music fans. For the first time, his story was told in the fully authorized feature documentary, Kurt Cobain: Montage of Heck, in 2015. Brett Morgen—the Oscar®-nominated filmmaker behind such acclaimed documentaries as the HBO presentation Crossfire Hurricane, which celebrated the fiftieth anniversary of the Rolling Stones, and The Kid Stays in the Picture—was writer, director, and producer of film. Visual artist Frances Bean Cobain, Cobain’s daughter, was executive producer. This riveting book accompanied Morgen’s documentary and delved further into the material created for the film, presenting an illuminating and honest portrait of the Nirvana frontman that captured the contradictions that made up his character. The book is composed of the extended versions of the exclusive interviews featured in the film. It also showcases the film’s incredible visuals with a mixture of animation stills, rare photography, and other treasures from Kurt Cobain’s personal archive. Director Brett Morgen offers his personal thoughts on the creation of the film and the need to shatter the mythos that surrounds Cobain. Taking fans into and beyond Morgen’s movie with unparalleled insight into the world of the late musician, this book is the perfect complement to a milestone documentary that forever changed the way fans view Kurt Cobain. “The film offers the bells and whistles but the book provides the real guts of the tale.” —Examiner
Author: John Griffiths
Publisher: Unbound Publishing
ISBN: 1783522291
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
