Author: Vincent Jeseo
Publisher: Springer Nature
ISBN: 3031490398
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Author: Bob Miglani
Publisher: Berrett-Koehler Publishers
ISBN: 1609948262
Category : Biography & Autobiography
Languages : en
Pages : 155
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Book Description
An accomplished Fortune 50 executive translates for a western audience the lessons he learned from the land of his birth, India. Bob Miglani was stressed out, burnt out, and stuck until he rediscovered the enduring lessons of his childhood: celebrate impermanence, serve others, and move forward no matter what. Bob's message: chaos isn't going away--embrace it!
Author: Yossi Sheffi
Publisher: MIT CTL Media
ISBN: 1735766127
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Much has been written about Covid-19 victims, how scientists raced to understand and treat the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic’s impact on the global economy and how companies coped as the competitive environment was upended. In his new book, "The New (Ab)Normal", MIT Professor Yossi Sheffi maps how the Covid-19 pandemic impacted business, supply chains, and society. He exposes the critical role supply chains play in helping people, governments, and companies to manage the crisis. The book draws on executive interviews, pandemic media coverage, and historical analyses. Sheffi also builds on themes from his books "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to enrich the narrative. The author paints a compelling picture of how the Covid-19 virus is changing many facets of human life and what our post-pandemic world might look like. This must-read book helps companies to redefine their business models and adjust to a fast-evolving economic landscape. The stage is set In Part 1 of the book, “What Happened,” the author looks at how companies fought to mend the global economic fabric even as the virus ripped more holes in it. Part 2, “Living with Uncertainty,” views the crisis through a supply chain risk management lens derived from Yossi Sheffi’s previous books. This perspective shows how companies create corporate immune systems to quickly recognize and manage large-scale disruptions. The ongoing pandemic is creating a new normal in life, work, and education—covered in Part 3, “Adjustment Required.” Consumer fears about the contagion as well as government mandates require businesses in industries such as retail, hospitality, entertainment, sports, and education to create “safe zones” for workers and customers. Many elements of the book – especially in Part 4, “Supply Chains for the Future” – show how the virus accelerated preexisting trends in technology adoption. China was the epicenter of the pandemic; it also was the first nation to be disrupted and recover. Part 5 of the book, “Of Politics and Pandemics,” explains why reports that companies are abandoning China in favor of other offshore manufacturing centers do not reflect reality. Fundamentally, The New (Ab)Normal is about businesses trying to create a better future in a time of extreme uncertainty – a point emphasized in Part 6, “The Next Opportunities.” The outlook is not necessarily gloomy. The advance of technology is accelerating, a trend that can level the playing field between small and large companies. Nimble small businesses are using a growing array of off-the-shelf cloud computing and mobile apps to deploy sophisticated technologies in their supply chains and customer interfaces. The New (Ab)Normal Another new normal is working from home. Remote working enables individuals to live anywhere and companies to recruit talent from anywhere. Education, especially higher education, faces a major disruption (and major opportunity) that is likely to shake the high-cost model of in-person education in favor of online or hybrid education. Regrettably, the book recognizes one trend accentuated by Covid-19--the growing inequality, and anticipates that the new normal will be more stratified.
Author: David Weinberger
Publisher: Harvard Business Press
ISBN: 1633693961
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.
Author: Heather Avis
Publisher: Zondervan
ISBN: 0310345499
Category : Biography & Autobiography
Languages : en
Pages : 224
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Book Description
When life looks radically different than the plan we have for ourselves, it's the lucky few that recognize God's plan is best. That's what adoptive mom Heather Avis learned, and that's the invitation of this book. As the mother of three adopted children - two with Down syndrome - Heather Avis has learned that it's truly the lucky few who get to live a life like hers, who actually recognize that God's plans are best, even when they seem so radically different from the plans we have for ourselves. When Heather started her journey into parenthood she never thought it would look like this, never planned to have three adopted children, and certainly never imagined that two of them would have Down syndrome. But like most things God does, once she stepped into the craziness and confusion that comes with the unknown and the unplanned, she realized that they were indeed among the lucky few. Discover in this book what 70,000+ followers of Heather's hit Instagram account @macymakesmyday already know: the power of faith and family can help us stay strong in the toughest times. This book will also be especially touching to those with adopted family members or children with Down syndrome in their lives.
Author: Jenny L. Donnelly
Publisher: Revell
ISBN: 1493421034
Category : Religion
Languages : en
Pages : 198
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Book Description
Do you worry a lot? Is it common for you to dread upcoming events? Does pressure or stress trigger outbursts of anger, isolation, depression, or feelings of failure? Do you have a hard time finishing what you start? Do you find it impossible to work in the middle of chaos? Do you wonder if God is really going to come through for you in difficult times? In Still, Jenny Donnelly teaches you how to experience true, life-giving rest even in the midst of chaos. While most of us think of rest as something we do, Jenny shares how rest is a place from which we live and work. Sharing her own personal story of struggling with life's pressures and spiritual exhaustion, she introduces you to the source of peace and rest: Jesus. She shows you the steps to take to access rest anytime, anyplace, under any conditions. And she reveals how operating from a place of stillness powers your identity, creativity, relationships, and so much more. If you've been stressed and anxious, operating on autopilot as life whizzes by, it's time you discovered the resting place God designed for you.
Author: Rick C Benson
Publisher: Booklocker.com
ISBN: 9781634925440
Category : Body, Mind & Spirit
Languages : en
Pages : 218
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Book Description
The title comes from thousands of interactions the author has had with people seeking support. Chaos happens when life experiences happen beyond our control. You are forever changed. Living in sorrow is not the option. This resource will help you find the inner harmony and healing you are searching for.
Author: Susan Gillis Chapman
Publisher: Shambhala Publications
ISBN: 0834827794
Category : Self-Help
Languages : en
Pages : 227
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Book Description
Good communiation is essential to any healthy relationship, whether it's between spouses, family members, friends, or co-workers. In this book Susan Chapman, a marriage and family therapist and a longtime meditation teacher, explains how mindfulness can be brought to bear in the way we speak and listen to each other so that we can strengthen our connections and better accomplish our goals. Drawing on Buddhist principles and on her training as a psychotherapist, Chapman explains how the practice of mindfulness—learning to become fully present in the moment—makes it possible for us to listen more deeply to others and to develop greater clarity and confidence about how to respond. Chapman highlights five key elements of mindful communication: silence, mirroring, encouraging, discerning, and responding, and she dedicates a chapter of the book to each. Other topics include identifying your communication patterns and habits; uncovering the hidden fears that often sabotage communication; staying open in the midst of difficult conversations so that we can respond wisely and skillfully; and learning how mindful communication can help us to become more truthful, compassionate, and flexible in our relationships.
Author: Bethany Clift
Publisher: Hodder & Stoughton
ISBN: 1529332141
Category : Fiction
Languages : en
Pages : 355
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Book Description
'A riotous, black-humoured tonic' Independent 'A masterpiece of modern fiction' Sophie Cousens December 2023. The human race has fought a deadly virus and lost. The only things left from the world before are burning cities and rotting corpses. But in London, one woman is still alive. Although she may be completely unprepared for her new existence, as someone who has spent her life trying to fit in, being alone is surprisingly liberating. Determined to discover if she really is the last survivor on earth, she sets off on an extraordinary adventure, with only an abandoned golden retriever named Lucky for company. Maybe she'll find a better life or maybe she'll die along the way. But whatever happens, the end of everything will be her new beginning. 'Fresh, frank, funny' Elizabeth Kay 'Brilliant. Creepy, witty, laugh-out-loud and shudder-inducing' Harriet Walker 'Harrowing, unflinching and uplifting' Jennifer Saint 'Original, brutal, funny and hugely addictive!' Emma Cooper
Author: Kelly Simmons
Publisher: Sourcebooks, Inc.
ISBN: 1728217679
Category : Fiction
Languages : en
Pages : 253
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Book Description
Who will you cross to protect your own? When Hannah packs up her past and moves to the cottage next-door to her sister, she hopes the luxe neighborhood and close family ties will be the perfect escape for her son and the shadows that trail them. But when a young girl goes missing days after they unload their final boxes and her son is quickly thrown under suspicion, Hannah must do whatever it takes to protect her child. Even if that means pointing the blame her sister's way instead. With investigators swarming and neighborhood scrutiny closing in, the divide between two sisters grows. As one fiercely defends her husband, the other shields her boy from the crime, keeping quiet the secrets that might unravel it all. And all the while, one young girl has vanished, and someone is to blame.
