Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? PDF Download
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Author: Manuel Weber
Publisher: GRIN Verlag
ISBN: 3346377180
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon marketplace? With the help of a literature research of theory and practical context, hypotheses were developed, which were examined by means of an expert interview. Amazon is one of the largest companies in this age. With its marketplace, Amazon can generate the greatest reach in order to reach customers. The problem that retailers currently have to deal with are on the one hand the extremely high fees that you have to pay to Amazon in order to be listed on the market at all and on the other hand the customer-friendly and retailer-unfriendly service from Amazon, especially for complaints and returns, is increasingly no longer acceptable for many retailers. This means that many retailers have to look for alternative sales opportunities in order to remain competitive. However, it is extremely difficult to create such a "simple" and customer-friendly online shop as Amazon or to find an alternative with the same large reach as Amazon.
Author: Manuel Weber
Publisher: GRIN Verlag
ISBN: 3346377180
Category : Business & Economics
Languages : en
Pages : 21
Get Book Here
Book Description
Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon marketplace? With the help of a literature research of theory and practical context, hypotheses were developed, which were examined by means of an expert interview. Amazon is one of the largest companies in this age. With its marketplace, Amazon can generate the greatest reach in order to reach customers. The problem that retailers currently have to deal with are on the one hand the extremely high fees that you have to pay to Amazon in order to be listed on the market at all and on the other hand the customer-friendly and retailer-unfriendly service from Amazon, especially for complaints and returns, is increasingly no longer acceptable for many retailers. This means that many retailers have to look for alternative sales opportunities in order to remain competitive. However, it is extremely difficult to create such a "simple" and customer-friendly online shop as Amazon or to find an alternative with the same large reach as Amazon.
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ISBN:
Category :
Languages : en
Pages : 64
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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
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Category :
Languages : en
Pages : 128
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author: Remondes, Jorge
Publisher: IGI Global
ISBN: 1668491486
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 9780471222026
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Author: James A. O'Brien
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 634
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Book Description
Provides the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, and more), taught from a managerial perspective. This book defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.
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Category : Information resources management
Languages : en
Pages : 496
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