Understanding the Bases and Effects of Involvement in the Consumer Choice Process PDF Download
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Author: Banwari Lal Mittal
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 322
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Book Description
Author: Banwari Lal Mittal
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 322
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Book Description
Author: Chin-I. Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 364
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Book Description
Author: Flemming Hansen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Author: Kavita Sharma
Publisher: Virago Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Business is marketing and successful marketing requires an understanding of consumer behaviour. Consumer involvement is a key variable affecting the decision making process for a product. Knowledge of the nature and types of consumer involvement is a prerequisite for gaining insight into consumer behaviour. The present study operationalises the concept in the context of select products. It holds various strategic and managerial implications for marketers and researchers, primarily in the area of communications and market segmentation.
Author: Thomas J. Reynolds
Publisher: Psychology Press
ISBN: 1135693161
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
ISBN: 1461451256
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author: Junghye Angela Kah
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 554
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Book Description
Author: G. Foxall
Publisher: Springer
ISBN: 0230510027
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 616
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Book Description
Author: Miloš Duško Graonic
Publisher:
ISBN:
Category :
Languages : en
Pages : 352
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Book Description
