Understanding Interactive Network Branding in SME Firms PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Understanding Interactive Network Branding in SME Firms PDF full book. Access full book title Understanding Interactive Network Branding in SME Firms by Jan-Åke Törnroos. Download full books in PDF and EPUB format.

Understanding Interactive Network Branding in SME Firms

Understanding Interactive Network Branding in SME Firms PDF Author: Jan-Åke Törnroos
Publisher: Emerald Group Publishing
ISBN: 1789739772
Category : Business & Economics
Languages : en
Pages : 177

Get Book Here

Book Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).