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Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613083041
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613083041
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613084005
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Find and Network with the Right Professionals You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks. You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say. —Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn. —Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
Author: Daniel Disney
Publisher: John Wiley & Sons
ISBN: 1119787890
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
Author: Sandra Long
Publisher: Hybrid Global Publishing
ISBN: 9781938015434
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.
Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 1613082312
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.
Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613081820
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Author: Timothy P. Seward
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Josh Steimle
Publisher:
ISBN: 9781734718461
Category :
Languages : en
Pages :
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Book Description
There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?
Author: Eric Butow
Publisher: Entrepreneur Press
ISBN: 1613084323
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
