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Author: Gali Einav
Publisher: Springer Nature
ISBN: 3030953300
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Author: Gali Einav
Publisher: Springer Nature
ISBN: 3030953300
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Author: Alice C. Hill
Publisher: Oxford University Press
ISBN: 0197549705
Category : Medical
Languages : en
Pages : 273
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Book Description
"The Fight for Climate after COVID-19 draws on the troubled and uneven COVID-19 experience to illustrate the critical need to ramp up resilience rapidly and effectively on a global scale. After years of working alongside public health and resilience experts crafting policy to build both pandemic and climate change preparedness, Alice C. Hill exposes parallels between the underutilized measures that governments should have taken to contain the spread of COVID-19 -- such as early action, cross-border planning, and bolstering emergency preparation -- and the steps leaders can take now to mitigate the impacts of climate change. Through practical analyses of current policy and thoughtful guidance for successful climate adaptation, The Fight for Climate after COVID-19 reveals that, just as our society has transformed itself to meet the challenge of coronavirus, so too will we need to adapt our thinking and our policies to combat the ever-increasing threat of climate change." --
Author: Nicholas Tsounis
Publisher: Springer Nature
ISBN: 303149105X
Category :
Languages : en
Pages : 1229
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Book Description
Author: Maravilhas, Sérgio
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 604
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Book Description
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Author: Paolo Sigismondi
Publisher: Springer Nature
ISBN: 3031667867
Category :
Languages : en
Pages : 139
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Book Description
Author: Esperanza Miyake
Publisher: Taylor & Francis
ISBN: 1040097944
Category : Social Science
Languages : en
Pages : 207
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Book Description
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Author: John Coleman
Publisher: Harvard Business Press
ISBN: 1633699846
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Stop searching for purpose. Build it. We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. You'll learn how to: Find the reason behind your work Identify what makes you feel happy and fulfilled Use job crafting to transform your role Build positive, fulfilling relationships Connect your work to service Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author: Emma Duester
Publisher: Taylor & Francis
ISBN: 1040175910
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
This book focuses on digital museums in the context of Vietnam and contributes to global discussions on the development of digital museum offerings needed to meet audience demands, requirements for sustainable digitisation methods for cultural heritage, demands for the development of intellectual property protection for the digital environment, and shows ways for national governments to support digital museums. Duester provides insight into museums in part of the Global South, where infrastructure funding and technical and human resource constraints impact the take-up and display of digital content. With on-the-ground research from three Vietnamese museums, Duester argues for a museum framework that is sustainable, ethical, and culturally appropriate. The Vietnamese government’s strategy for digitalisation of culture, heritage, and museums is assessed, and the book includes a list of recommendations on sustainable digitisation methods, intellectual property protection measures for the digital environment, management, phygital business models, and new digital revenue streams. The volume will benefit scholars involved in the cultural and creative industries, as well as museum professionals and cultural policymakers who will value the book’s assessment of international standards, treaties, and conventions on copyright law and how they apply to museums, as well as the recommendations listed above.
Author: Masaaki Kurosu
Publisher: Springer Nature
ISBN: 3031604490
Category :
Languages : en
Pages : 446
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Book Description
Author: Hai-Jew, Shalin
Publisher: IGI Global
ISBN: 179988628X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Long before the COVID-19 pandemic, humanity was facing economic hardships with human jobs going to automation, AI, and machines. In the downward slope of the pandemic, large percentages of the world’s population are without work, and many are still in isolation and social distancing for biosafety and health. If it is true that crisis brings out opportunities, then this is a highly opportune moment for humanity to redefine and move forward. Career Re-Invention in the Post-Pandemic Era explores how people in their respective localities are adapting for a new economy through new understandings of the world and concomitant reconceptualizations of the self. This work addresses how people are thinking of the present and the near-future, how people are surviving the present moment of sparsity and shortages, and how people are retooling themselves to adapt to a new economy. Covering topics such as digital skills, K-12 education, and entrepreneurship, this book is an essential resource for faculty of higher education, K-12 administrators, government officials, business leaders, entrepreneurs, sociologists, economists, researchers, and academicians.
