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Author: Nitin Upadhyay
Publisher: Emerald Group Publishing
ISBN: 1838673016
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.
Author: Nitin Upadhyay
Publisher: Emerald Group Publishing
ISBN: 1838673016
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.
Author: Mark Van Rijmenam
Publisher: Routledge
ISBN: 0429855559
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Adela Coman
Publisher: Springer Nature
ISBN: 3031359151
Category : Computers
Languages : en
Pages : 655
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Book Description
This two-volume set LNCS 14025 and 14026 constitutes the refereed proceedings of the 15th International Conference on Social Computing and Social Media, SCSM 2023, held as part of the 25th International Conference, HCI International 2023, held in Copenhagen, Denmark in July 2023. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings was carefully reviewed and selected from 7472 submissions. The SCSM 2023 conference offers a wide range of topics related to the design, development, assessment, use, and impact of social media.
Author: Gunter, Darrell Wayne
Publisher: IGI Global
ISBN: 1799855910
Category : Computers
Languages : en
Pages : 336
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Book Description
Every industry will be positively affected by blockchain and AI technology at some point. However, blockchain is a misunderstood technology within the publishing realm. The scholarly publishing industry can significantly improve the flow of research, drive down costs, and introduce new efficiencies in the publishing industry with these new technologies. The scholarly publishing industry is in its early days of the digital transformation, and blockchain and AI technology could play a major role in this. However, the industry has been resistant to change. These reasons include but are not limited to staying with legacy systems, cost of new platforms, changing cultures, and understanding and adopting new technologies. With proper research and information provided, the publishing industry can adopt these technologies for beneficial advancements and the generation of a bright future. Transforming Scholarly Publishing With Blockchain Technologies and AI explores the changing landscape of scholarly publishing and how blockchain technologies and AI are slowly being integrated and used within the industry. This book covers both the benefits and challenges of implementing technology and provides both cases and new developments. Topics highlighted include business model developments, new efficiencies in scholarly publishing, blockchain in research libraries, knowledge discovery, and blockchain in academic publishing. This book is a valuable reference tool for publishers, IT specialists, technologists, publishing vendors, researchers, academicians, and students who are interested in how blockchain technologies and AI are transforming and developing a modern scholarly publishing industry.
Author: Sonali Vyas
Publisher: CRC Press
ISBN: 1000567184
Category : Computers
Languages : en
Pages : 307
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Book Description
This book is for anyone who wants to gain an understanding of Blockchain technology and its potential. The book is research-oriented and covers different verticals of Blockchain technology. It discusses the characteristics and features of Blockchain, includes techniques, challenges, and future trends, along with case studies for deeper understanding. Blockchain Technology: Exploring Opportunities, Challenges, and Applications covers the core concepts related to Blockchain technology starting from scratch. The algorithms, concepts, and application areas are discussed according to current market trends and industry needs. It presents different application areas of industry and academia and discusses the characteristics and features of this technology. It also explores the challenges and future trends and provides an understanding of new opportunities. This book is for anyone at the beginner to intermediate level that wants to learn about the core concepts related to Blockchain technology.
Author: Marcus O'Dair
Publisher: Springer
ISBN: 3030001903
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain’s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK’s creative economy.
Author: Pethuru Raj
Publisher: CRC Press
ISBN: 1000175251
Category : Computers
Languages : en
Pages : 211
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Book Description
Blockchain is emerging as a powerful technology, which has attracted the wider attention of all businesses across the globe. In addition to financial businesses, IT companies and business organizations are keenly analyzing and adapting this technology for improving business processes. Security is the primary enterprise application. There are other crucial applications that include creating decentralized applications and smart contracts, which are being touted as the key differentiator of this pioneering technology. The power of any technology lies in its ecosystem. Product and tool vendors are building and releasing a variety of versatile and robust toolsets and platforms in order to speed up and simplify blockchain application development, deployment and management. There are other infrastructure-related advancements in order to streamline blockchain adoption. Cloud computing, big data analytics, machine and deep learning algorithm, and connected and embedded devices all are driving blockchain application development and deployment. Blockchain Technology and Applications illustrates how blockchain is being sustained through a host of platforms, programming languages, and enabling tools. It examines: Data confidential, integrity, and authentication Distributed consensus protocols and algorithms Blockchain systems design criteria and systems interoperability and scalability Integration with other technologies including cloud and big data It also details how blockchain is being blended with cloud computing, big data analytics and IoT across all industry verticals. The book gives readers insight into how this path-breaking technology can be a value addition in several business domains ranging from healthcare, financial services, government, supply chain and retail.
Author: Daniel Strode
Publisher: Kogan Page Publishers
ISBN: 1398606774
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people. Far from being the privilege of the unicorns of Silicon Valley, innovation isn't dependent on business model, structure or even budget. By harnessing your people's power through a corporate culture of innovation, you unlock business opportunities that your competition won't have access to. The Culture Advantage is a blueprint to designing, implementing and sustaining a culture that will not only celebrate innovation, but will imbue it in everything your company, and its people, do. Culture evangelist, Daniel Strode, with the help of some of the world's historically most inspiring and innovative businesses like The Walt Disney Company and The LEGO Group, as well as newer companies like Art Blocks from the Web 3.0 and blockchain space, breaks down the innovation puzzle. Through evaluating your business model; daring to chip away at it; empowering your people through technologies; psychological safety and leadership; putting constraints onto their creative efforts; and hiring and collaborating with the right types of innovators, you'll discover how to enhance your adaptability and futureproof your business.
Author: Majeed, Mohammed
Publisher: IGI Global
ISBN: 1668476517
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
