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Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 1118526805
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 1118526805
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author: John McCarthy
Publisher: MIT Press
ISBN: 026225073X
Category : Computers
Languages : en
Pages : 225
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Book Description
In Technology as Experience, John McCarthy and Peter Wright argue that any account of what is often called the user experience must take into consideration the emotional, intellectual, and sensual aspects of our interactions with technology. We don't just use technology, they point out; we live with it. They offer a new approach to understanding human-computer interaction through examining the felt experience of technology. Drawing on the pragmatism of such philosophers as John Dewey and Mikhail Bakhtin, they provide a framework for a clearer analysis of technology as experience. Just as Dewey, in Art as Experience, argued that art is part of everyday lived experience and not isolated in a museum, McCarthy and Wright show how technology is deeply embedded in everyday life. The "zestful integration" or transcendent nature of the aesthetic experience, they say, is a model of what human experience with technology might become. McCarthy and Wright illustrate their theoretical framework with real-world examples that range from online shopping to ambulance dispatch. Their approach to understanding human computer interaction—seeing it as creative, open, and relational, part of felt experience—is a measure of the fullness of technology's potential to be more than merely functional.
Author: Marc Hassenzahl
Publisher: Morgan & Claypool Publishers
ISBN: 1608450481
Category : Technology & Engineering
Languages : en
Pages : 95
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Book Description
In his book "In the blink of an eye" Walter Murch, the Oscar-awarded editor of The English Patient, Apocalypse Now, and many other outstanding movies, devises the Rule of Six -- six criteria for what makes a good cut. On top of his list is "to be true to the emotion of the moment," a quality more important than advancing the story or being rhythmically interesting. The cut has to deliver a meaningful, compelling, and emotion-rich "experience" to the audience. Because, "what they finally remember is not the editing, not the camerawork, not the performances, not even the story---it's how they felt." Technology for all the right reasons applies this insight to the design of interactive products and technologies -- the domain of Human-Computer Interaction, Usability Engineering, and Interaction Design. It takes an experiential approach, putting experience before functionality and leaving behind oversimplified calls for ease, efficiency, and automation or shallow beautification. Instead, it explores what really matters to humans and what it needs to make technology more meaningful. The book clarifies what experience is, and highlights five crucial aspects and their implications for the design of interactive products. It provides reasons why we should bother with an experiential approach, and presents a detailed working model of experience useful for practitioners and academics alike. It closes with the particular challenges of an experiential approach for design. The book presents its view as a comprehensive, yet entertaining blend of scientific findings, design examples, and personal anecdotes.
Author: Clare Hunter
Publisher: Abrams
ISBN: 168335771X
Category : History
Languages : en
Pages : 352
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Book Description
This globe-spanning history of sewing and embroidery, culture and protest, is “an astonishing feat . . . richly textured and moving” (The Sunday Times, UK). In 1970s Argentina, mothers marched in headscarves embroidered with the names of their “disappeared” children. In Tudor, England, when Mary, Queen of Scots, was under house arrest, her needlework carried her messages to the outside world. From the political propaganda of the Bayeux Tapestry, World War I soldiers coping with PTSD, and the maps sewn by schoolgirls in the New World, to the AIDS quilt, Hmong story clothes, and pink pussyhats, women and men have used the language of sewing to make their voices heard, even in the most desperate of circumstances. Threads of Life is a chronicle of identity, memory, power, and politics told through the stories of needlework. Clare Hunter, master of the craft, threads her own narrative as she takes us over centuries and across continents—from medieval France to contemporary Mexico and the United States, and from a POW camp in Singapore to a family attic in Scotland—to celebrate the universal beauty and power of sewing.
Author: Leah Buley
Publisher: Rosenfeld Media
ISBN: 1933820896
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Author: Pamela Seelig
Publisher: Shambhala Publications
ISBN: 0834844079
Category : Health & Fitness
Languages : en
Pages : 242
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Book Description
Deepen and enliven your yoga practice with 30 themes based on Patanjali’s Yoga Sutras that can inspire on and off the mat. Yoga draws many practitioners because of its physical benefits, but it is often the experience of peace that people return for. Threads of Yoga supports those seeking to learn more about yoga’s deeper spiritual teachings. Each short chapter introduces a foundational yogic theme, such as letting go, the breath, the yamas and the niyamas, and the chakra system. Each theme is accompanied by practices, including meditation, complementary poses, breath work, or quotes to contemplate. It is an ideal guide for both practitioners and teachers who want to connect with the spiritual wisdom of yoga, deepen their personal practice, or develop and support a theme for yoga class.
Author: Sandra Martz
Publisher:
ISBN:
Category : Aged
Languages : en
Pages : 72
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Book Description
This beautiful collector's gift edition is a premier collaboration between Sandra Martz, editor of When I Am an Old Woman I Shall Wear Purple and If I Had My Life to Live Over I Would Pick More Daisies, and Denise Scherer, internationally acclaimed fabric artist, whose exquisite images appear in the aforementioned books. The contributing authors represent a wide spectrum of those whose works have appeared in previous Papier-Mache anthologies.
Author: Cathy Nutbrown
Publisher: SAGE Publications
ISBN: 1849204640
Category : Education
Languages : en
Pages : 217
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Book Description
Written by a leading author, this popular book explains schemas - a key early childhood concept - in an accessible manner, making it perfect for any early childhood course.
Author:
Publisher:
ISBN:
Category : Adventure stories
Languages : en
Pages : 692
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Book Description
Author: Donato DiCristino
Publisher: Donato DiCristino
ISBN: 0557680247
Category : Poetry
Languages : en
Pages : 70
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Book Description
Have you ever felt lost? Have you ever felt confused? Have you ever felt angry? Have you ever felt used? I am sure that you have. Do you think of fate? Do you think of love? Do you dream of a break? Do you wonder what's above? I am sure that you do. I could probably go on listing countless things that we as human beings either think, feel and/or act upon. I call these "things" threads. Each one of us is a spool of thread and with each encounter, journey, burden, etc a piece of our thread unravels. Some of us may have enough thread to last for generations, some only for a short while; but we are all connected. When we're all sewn together we create a beautiful tapestry which encompasses a wide variety of story. The Threads of Life is my story. Take my hand and place yourself inside the story. Take from it all that I have given and know that no matter how dark and difficult things seem, there is always resolution in the end.
